Day 1

13 April 2016

11:00AM

Breakout Panel Discussion 1: The art of storytelling: Content Marketing Masterclass

  • Defining the aims for content marketing
  • What makes great content for marketing storytelling?
  • Structures to incorporate user-generated content as part of your content marketing plan
  • Tailoring content for different platforms and audiences
  • Impacts of images, video and text

 

 

12:00PM

Creating dynamic immersive content

  • Going beyond reading to immersive content you can feel and touch
  • Benefits of well used visual storytelling as part of your content marketing plan
  • Producing content that goes beyond aesthetics to deliver a lasting experience
  • Understanding how good content can enhance the customer experience

Day 2

14 April 2016

09:30AM

Making an impact with video storytelling

  • The importance of video in the marketing mix
  • Creating great video
  • Media strategies for maximum impact
  • Measuring success
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