Day 1

13 April 2016

#CustomerExperience

“Digital marketing leaders know that the experience they deliver to customers is as important as the product or service they sell. Differentiate the way you connect with customers and prospects to keep them interested, engaged and loyal.” Gartner Creating a meaningful customer experience (CX) is a crucial area of responsibility for CMOs. Thinking about how your brand interacts with your audience, individually and across cultures and communities, and the story it tells. In these sessions we explore how you can leverage digital to manage and optimise your CX to drive competitive advantage.

10:00AM

Keynote: Pillars of Doing Marketing in a Digital World

  • What does it mean to do marketing in a digital world?
  • Understanding your customers and their behaviour in the digital world
  • Moving from interruptive to sustainable marketing
  • Evolving your marketing campaign in the ‘real-time’ digital environment

12:30PM

How Mobile First led to adopting Lean Startup

  • How a Mobile Experience project triggered a mindset change in managing a site
  • How to connect business, IT and an A/B test team to succeed in lean startup
  • Why changing a mindset to lean should be taken step-by-step

02:00PM

Breakout Panel Discussion 1: DIGITAL COMMERCE INITIATIVES TO BUILD FUTURE GROWTH

  • Choosing how and what digital technology and ecommerce capabilities to invest in
  • Creating an omni-channel approach
  • Supporting digital commerce activities with good content strategy
  • Scaling digital commerce across regions

 

03:30PM

The role of a community in a changing environment

The relationship between consumers and companies is changing. What are the challenges and opportunities? And how can a community play a role in this?

 

04:30PM

Closing panel: Data driven marketing for personalisation and targeting

  • Taking the concept of effective direct marketing into the digital sphere
  • To what extent can added personalisation add value to a digital marketing campaign?
  • Assessing the effectiveness of options that exist across social platforms to tailor executions
  • Programmatic advertising to optimise targeting across multiple platforms
  • Issues of automation – potential pitfalls and things to consider

Day 2

14 April 2016

03:30PM

THE POWER OF CO-CREATION: LEVERAGING INFLUENCER RELATIONSHIPS

  • Creating great content with Bloggers, Vloggers and Social Influencers
  • Selecting the right influencer for the right purpose
  • Leverage relationships between the influencers and their audience
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