Day 1

20 June 2016

#DataMarketing

“Accurate data is the foundation of any good marketing strategy, as it offers valuable insights into your business and opportunities for future direction,” Juanita McGowen, marketing analyst (mycustomer.com) Data is an integral component of almost all marketing campaigns and strategy, and recognised as being particularly important in advertising and customer experience efforts. With consumer demand for personalisation arguably making information the most valuable currency. How can marketers work with real-time, large-scale data to make effective decisions? In these sessions we examine latest trends in managing data, analytics platforms and the outcomes produced.

09:30AM

Keynote: FLASHES FROM THE FUTURE

Mariano Bosaz

Global Digital Senior Director

The Coca-Cola Company

Associated Talks:

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  • How mobile technology and a connected workforce are revolutionising global consumer behaviours
  • New technologies allowing people to build and create unique customised product and service experiences
  • Emerging retail experiences because of the disruption of current business models and financial transaction systems
  • More meaningful ways to connect
. Mariano Bosaz, Global Digital Senior Director, The Coca-Cola Company

01:50PM

Breakout Panel Discussion 1: SOCIAL & DIGITAL INTELLIGENCE: INSIGHTS TO ACTION

Gugs Sarna

Head of LEWIS Pulse UK

LEWIS Global Communications

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Pollyanna Ward

Digital and Social Media Manager

Mondelez International

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Petra Green

Marketing Director - Data, Digital & Systems

Bloomsbury Publishing

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Roy Jacques

Managing Director

Sysomos

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  • Predictive intelligence: to what extent can data from digital channels provide customer insight to help you predict future action?
  • The challenges involved with marketing engaging in real-time dialogue with customers – and the tools and data to help make this happen
  • Case-studies and examples of turning customer insights into action

 

This panel will be moderated by Roy Jacques, Managing Director, Sysomos

. Gugs Sarna, Head of LEWIS Pulse UK, LEWIS Global Communications
. Pollyanna Ward, Digital and Social Media Manager, Mondelez International
. Petra Green, Marketing Director - Data, Digital & Systems, Bloomsbury Publishing
. Alberto Barreiro, Chief Experience Officer, PRISA
. Roy Jacques, Managing Director, Sysomos

02:30PM

Social behaviors: Understanding the audiences behind the data

Rebecca Carson

Head of Research

Brandwatch

Associated Talks:

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Social & Digital Media is holding up a mirror to us all as consumers, but it is also changing us as people. It’s changing our behaviours, our attention spans, where we go for stimulation and inspiration and how we build our self-image. In this 30 minute session, we’ll use practical examples to demonstrate how pivoting our social research methodology to focus on the people behind the tweet can help marketers to create content that will provide today’s consumer with the person-centric experience they crave.

. Rebecca Carson, Head of Research, Brandwatch

04:10PM

Don’t just collect data for data’s sake

Julia Jakubiec

Digital Analyst

The Economist Group

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Stephanie Zou

Director of Product Marketing

Zendesk

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We’ll share real experiments we’ve tried that uses customer data to:

  • Attract the right kind of buyers
  • Write better messaging and content
  • Convince customers to use your products
  • Get customers to love your brand
. Julia Jakubiec, Digital Analyst, The Economist Group
. Stephanie Zou, Director of Product Marketing, Zendesk

04:30PM

Closing panel: Data driven marketing for personalisation and targeting

Jes Stiles

CMO Emerging Markets

Ringier AG

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Raluca Efford

Head of Digital & Social Engagement

Direct Line Group

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Aríade Meira

former Global Head of Digital Marketing

Regus

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Bobby Gill

Data & Digital Analytics Director

The Economist

Associated Talks:

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  • Taking the concept of effective direct marketing into the digital sphere
  • To what extent can added personalisation add value to a digital marketing campaign?
  • Assessing the effectiveness of options that exist across social platforms to tailor executions
  • Programmatic advertising to optimise targeting across multiple platforms
  • Issues of automation – potential pitfalls and things to consider

 

This panel will be moderated by Chris Combemale, CEO, DMA Group

. Joyeeta Das, CEO, Gyana
. Jes Stiles, CMO Emerging Markets, Ringier AG
. Raluca Efford, Head of Digital & Social Engagement, Direct Line Group
. Aríade Meira, former Global Head of Digital Marketing, Regus
. Bobby Gill, Data & Digital Analytics Director, The Economist
. Chris Combemale, CEO, DMA Group

Day 2

21 June 2016

10:30AM

Visual Analytics: Leveraging the power of millions of images across the web

Christophe Folschette

Co-founder

Talkwalker

Associated Talks:

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If you cannot do PR & Marketing without visuals, you cannot measure your performance without tracking these visuals. This session will discuss:

  • The importance of visual analytics: the numbers
  • The concrete use cases of visual analytics
  • Your checklist when considering visual analytics technology
  • The next 12 months in visual analytics
. Christophe Folschette, Co-founder, Talkwalker

01:50PM

Breakout Panel Discussion 1: Blended data: Understanding the true value of social

Maria Reyes

Head of Marketing

Johnston Press

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Luke Watkins-Lewis

Head of Digital Marketing Management

Kaspersky Lab

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Sean Smith

Head of Account Management EMEA

Brandwatch

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Bian Salins

Head of Social - Digital

TSB Bank

Associated Talks:

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  • Why all brands need to build a Customer Insight Centre
  • What is a data lake and how to build one
  • How to use social data to empower sales, CRM and other key data sources
  • Why you should start looking at sentiment again and how there is a revolution happening with NLP

 

This panel will be moderated by Sean Smith, Head of Account Management EMEA, Brandwatch

 

. Maria Reyes, Head of Marketing, Johnston Press
. Luke Watkins-Lewis, Head of Digital Marketing Management, Kaspersky Lab
. Sean Smith, Head of Account Management EMEA, Brandwatch
. Bian Salins, Head of Social - Digital, TSB Bank

03:10PM

The future of customer centricity

David Parkinson

Head of Digital for Africa, Middle East & India

Nissan Motor Corporation

Associated Talks:

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  • Shifting from product-centric to consumer-centric to succeed in the digital world
  • New ways of gaining customer insight
  • Using technology as enabler and differentiator
  • What does the CRM of tomorrow look like?
. David Parkinson, Head of Digital for Africa, Middle East & India, Nissan Motor Corporation