Digital Marketing Tech
Digital Marketing Technologies – understanding the technologies needed for effective digital marketing and how to introduce those for maximum impact. Including mobile, wearables, beacons, marketing automation, new social and digital platforms and connectivity.
Data & analytics and the insights it can provide, measurement, social media listening, how to translate big data into quality data.
Brand stories, content strategy, visual storytelling, user generated content. Top tools for content creation and curation, humanising your brand through content and personalisation.
Exploring the customer journey across social and digital channels, the emotional impact of these experiences and how it relates to the brand value and translates to the bottom line.
#SMWF - Social Marketing
Engagement, branding and working with influencer through social channels to build brand loyalty, retain customers and attract new ones.
Ecommerce, social commerce, social selling – how to make digital content ‘shoppable’ and maintaining trust when attempting to covert customers via platforms used primarily for social interaction.