“Accurate data is the foundation of any good marketing strategy, as it offers valuable insights into your business and opportunities for future direction,” Juanita McGowen, marketing analyst (mycustomer.com)
Data is an integral component of almost all marketing campaigns and strategy, and recognised as being particularly important in advertising and customer experience efforts. With consumer demand for personalisation arguably making information the most valuable currency.
How can marketers work with real-time, large-scale data to make effective decisions?
In these sessions we examine latest trends in managing data, analytics platforms and the outcomes produced.
Keynote: Surviving and thriving digital disruption
What strategic questions should you be asking your organisation?
How big data and contextual computing influence digital marketers
What’s the return on the spend or are you investing for the fear of missing out?
OMNICHANNEL ENGAGEMENT THROUGH AN OPTIMISED USER EXPERIENCE
Building success through analytics-driven strategies
Understanding the digital customer journey and experience
Targeting areas for improvement and testing for future success
Companies with an inspiring omnichannel experience
Effectively linking social media activity to overall marketing strategy
Aligning business and marketing objectives with social media activity
Where does social sit in the marketing mix
How does social media facilitate customer’s progress through the funnel
Establishing clear business goals for social media activity, marketing objectives and a robust way of measuring results
Closing panel: Data driven marketing for personalisation and targeting
Taking the concept of effective direct marketing into the digital sphere
To what extent can added personalisation add value to a digital marketing campaign?
Assessing the effectiveness of options that exist across social platforms to tailor executions
Programmatic advertising to optimise targeting across multiple platforms
Issues of automation – potential pitfalls and things to consider
1 March 2016
Panel Discussion: Social & Digital Intelligence: Bankable Insights to Action
Predictive intelligence: to what extent can data from digital channels provide customer insight to help you predict future action?
The challenges involved with marketing engaging in real-time dialogue with customers – and the tools and data to help make this happen
Case-studies and examples of turning customer insights into action
DIGITAL & ECOMMERCE ENGINE – ACCELERATING TRANSACTION VELOCITY
Key marketing and business fundamentals to drive e-commerce in today’s hyper competitive and noisy environment
Support structures: Are your digital, creative and targeting agencies set up to succeed?
Re-engineering your internal processes to keep up with real-time decision-making