Day 1

29 February 2016

#DataMarketing

“Accurate data is the foundation of any good marketing strategy, as it offers valuable insights into your business and opportunities for future direction,” Juanita McGowen, marketing analyst (mycustomer.com) Data is an integral component of almost all marketing campaigns and strategy, and recognised as being particularly important in advertising and customer experience efforts. With consumer demand for personalisation arguably making information the most valuable currency. How can marketers work with real-time, large-scale data to make effective decisions? In these sessions we examine latest trends in managing data, analytics platforms and the outcomes produced.

09:40AM

Keynote: Surviving and thriving digital disruption

  • What strategic questions should you be asking your organisation?
  • How big data and contextual computing influence digital marketers
  • What’s the return on the spend or are you investing for the fear of missing out?

10:10AM

OMNICHANNEL ENGAGEMENT THROUGH AN OPTIMISED USER EXPERIENCE

  • Building success through analytics-driven strategies
  • Understanding the digital customer journey and experience
  • Targeting areas for improvement and testing for future success
  • Companies with an inspiring omnichannel experience

03:00PM

Social Integration

  • Effectively linking social media activity to overall marketing strategy
  • Aligning business and marketing objectives with social media activity
  • Where does social sit in the marketing mix
  • How does social media facilitate customer’s progress through the funnel
  • Establishing clear business goals for social media activity, marketing objectives and a robust way of measuring results

04:30PM

Closing panel: Data driven marketing for personalisation and targeting

  • Taking the concept of effective direct marketing into the digital sphere
  • To what extent can added personalisation add value to a digital marketing campaign?
  • Assessing the effectiveness of options that exist across social platforms to tailor executions
  • Programmatic advertising to optimise targeting across multiple platforms
  • Issues of automation – potential pitfalls and things to consider

Day 2

1 March 2016

10:00AM

Panel Discussion: Social & Digital Intelligence: Bankable Insights to Action

  • Predictive intelligence: to what extent can data from digital channels provide customer insight to help you predict future action?
  • The challenges involved with marketing engaging in real-time dialogue with customers – and the tools and data to help make this happen
  • Case-studies and examples of turning customer insights into action

03:50PM

DIGITAL & ECOMMERCE ENGINE – ACCELERATING TRANSACTION VELOCITY

  • Key marketing and business fundamentals to drive e-commerce in today’s hyper competitive and noisy environment
  • Support structures: Are your digital, creative and targeting agencies set up to succeed?
  • Re-engineering your internal processes to keep up with real-time decision-making
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