Top sessions announced within the Content & Digital Brand Strategy track on day one of #DMWF Virtual on 16th September. A line-up of internationally renowned brands and speakers will tackle the biggest issues facing modern marketers, and share their insight across core challenges. Join practical sessions each day to discover ways to define your brand… Read more »

The coronavirus pandemic has, in many ways, radically changed consumer behaviour. In-store shopping has plummeted due to social distancing measures, and many customers are instead opting for no-touch fulfillment and purchasing items online. Once the pandemic passes, some shoppers will return to their previous buying habits as though nothing ever happened. But many consumers are… Read more »

For marketing departments, there are always opportunities to learn new tech skills – not least because of how rapidly it evolves. And for brands that are keen to simplify a customer’s purchasing experience, complete conversions quicker and free up a marketer’s time – to focus on innovation – marketing automation could be the answer. Why?… Read more »

Opinion A major new study from Pew Research has found US adults who predominantly get their political news from social media are less likely than other consumers to closely follow major news stories. But what is underpinning this? The study, which analysed surveys conducted between October 2019 and June 2020, argued that US adults who… Read more »