Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, today unveiled CustomerAI ahead of SIGNAL, its upcoming user and developer conference. Debuting in a new video, Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock… Read more »

New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles. Consumer trust is at a concerning level, as only 8% trust the retailers they shop with… Read more »

The influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels. With budgets growing fast and marketers seeing strong returns, the entire market is expected to increase by another 17% year-over-year and hit a $30.8bn value in 2023. Most of that value will… Read more »

Major brands are struggling to find people with user experience (UX) skills and are searching globally to plug the gap, new research suggests.  The latest Marketers Most Wanted report found that chief marketing officers and brand owners from some of the world’s largest companies are on the hunt for people and agencies with good UX… Read more »