One of the biggest SEO mistakes companies make is within the SEO content strategy itself. So much time and attention are paid to keywords, page titles, schemas, internal linking, and, of course, the all-important heading tags (think H1s, H2s, and so on) that the actual words on a page become almost an afterthought. This isn’t… Read more »

Around 50% of the top 100 most visible websites on Google.com still fail to deliver a ‘good’ page experience on desktop as defined in the search engine’s Core Web Vitals update which finished rolling out in August 2021.  And 44% of the top 100 websites fail on mobile, according to research by research from Searchmetrics.… Read more »

British cosmetics retailer Lush has ditched social media in protest at what it deems to be a lack of action taken by the social media networks to improve user welfare. From November 26, the brand has turned its back on Instagram, Facebook, TikTok and Snapchat, until the platforms take action to provide a safer environment… Read more »

Earlier this month Adverity launched its latest research project, surveying 964 marketers and marketing data analysts to understand their major challenges, strategic priorities, and pain points. Shockingly, the research found that over a third (34%) of CMOs don’t trust their marketing data, this rises to over 50% of CTOs / CDOs. Meanwhile, the biggest pain… Read more »