UK marketing agency Verticurl has partnered with Singapore-based venture capital company Startup-O to bring its marketing tech services to the South East Asian investor platform. With B2B technology start-ups proliferating, early stage founders face a constant challenge to stand out from the crowd, grow their revenues and achieve the goals of their venture capital investors.… Read more »

Chatbot usage in the UK has more than doubled since 2020, with a third of all marketers now using them to engage with customers. The findings come from marketing software provider HubSpot’s 2021 Not Another State of Marketing Report, which surveyed 1,500 marketers globally, and found that marketing and social media priorities are shifting to… Read more »

Video SaaS company Vimeo has joined TikTok Marketing Partners, a group of specialist companies that create, implement and measure ad campaigns on TikTok’s video-based social media app. The partnership gives small and medium businesses (SMBs) access to Vimeo’s suite of video creation tools whilst simultaneously enabling them to take advantage of TikTok’s broad userbase. Pre-release… Read more »

Omnichannel advertising specialist Mediaocean has confirmed it has acquired ad management platform Flashtalking. The combined entity will infuse Flashtalking’s best-in-class solutions for primary ad serving, creative personalisation, identity management, and verification with Mediaocean’s modern system of record used by the world’s leading brands and agencies. The announcement comes at a critical inflection point for the… Read more »