Almost a quarter (23%) of Gen Zs avoid technology like Google Home, Alexa and other Bluetooth devices because of privacy concerns and only 35% want to see it in their homes. This is according to a survey of 2,500 Gen Zs conducted by The Property Marketing Strategists. However, Gen Zs answers to other questions point… Read more »

One in four (25%) Brits intentionally give false data about themselves to brands, posing a serious risk to marketers planning to collect data amidst the Black Friday sales.  That is according to a survey of 2,000 UK consumers commissioned by enterprise customer data platform, Treasure Data, which also found that a significant proportion (34%) will… Read more »

Matt White, VP EMEA of Quantcast, discusses how marketers can effectively employ AI to create a better customer experience and meet buyers where they’re at. Bringing AI up in conversation can stir up a lot of different opinions. Hollywood has prompted an entire generation to fear AI thanks to Black Mirror, 2001: A Space Odyssey… Read more »

Marcel Hiollerbach, chief innovation officer at Productsup, analyses the current social commerce landscape and how businesses can use tech to minimise commerce anarchy. Social commerce’s domination has been a long time coming with 44% of the world’s population already using social media. Turning these growing platforms into commerce platforms was a natural next step with… Read more »