Marketers are adopting a ‘stoic’ attitude to their marketing budgets post-Covid-19, but it is an opinion not widely shared by their C-suite colleagues. That is the top line finding from the latest Gartner CMO Spend Survey, which found almost three quarters (73%) of CMOs expect the pandemic’s negative impact to be ‘short-lived.’ The after-effects, according… Read more »

As the number of companies boycotting Facebook continues to grow, a study from the University of Oxford argues an ‘immediate’ negative impact could result, particularly in the retail sector. Various major brands, including Adidas, Coca-Cola and Starbucks – with PlayStation the latest big name to join – are withdrawing advertising to pressure the social network… Read more »

Personalisation has been the holy grail for many marketing organisations for what seems like forever. While at its surface, for many marketers, personalisation seems straight forward, and with modern technology, seems it would be easy to implement. Unfortunately, these assumptions couldn’t be further from reality. As with many modern marketing efforts, organisations must grow through… Read more »

Influencer marketing campaigns, so often trying to achieve a balance between aspiration and authenticity, have seen a fault line rip through them as the coronavirus pandemic has progressed. For all of the missteps which made the news last year – Philip Morris breaking its internal rules on a campaign, fashion influencer Marissa Casey Grossman’s marriage… Read more »