Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced MillerKnoll has selected Amperity to maximise the value of its omnichannel data through the delivery of relevant, personalised customer experiences. With Amperity, MillerKnoll will be able to leverage its customer data to reach more consumers, while enriching advertising campaigns through insights on… Read more »
#DMWF – Conference & Expo World Series Events
Digital Marketing World Forum
Digital Marketing World Forum has been at the forefront of the global digital marketing community for over 12 years.
Delivering the latest marketing insights via top-level online content and world-class events in London, New York, Amsterdam and Singapore.
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.
Series Contributors Include
Kate Gagnon
Senior Digital Marketing Manager
OXO
Meaghan Morelli
Director of Digital Content
Subway Restaurants
Kerissa Chan
Client Solutions Manager
Steve Millard
Head of Ecommerce & Digital
Arla Foods
Eoin Kenneally
Head of Ecommerce
Hermes
Janine Smith
Head of Digital Entertainment
ITV
Latest Marketing News & Industry Insights from #DMWF Online powered by MarketingTech News
MillerKnoll selects Amperity to accelerate first-party data strategy
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Businesses are losing customers due to disjointed digitisation
READ MOREDigitisation efforts begun in the pandemic must now be reconciled in light of today’s customer needs, according to the findings of research released by customer engagement platform Twilio. The study has uncovered how businesses’ digital acceleration in 2020 has led to a wealth of channels that now need to be consolidated into nuanced, personalised customer… Read more »
Data clean rooms are hot right now, but CDPs remain critical to marketing
READ MOREMajor changes to consumer tracking and consent-first policies have led to the degradation of the third-party ecosystem that has powered media buying for two decades. In fact, 64% of advertisers recently shared that Apple ATT, which requires user permission to track their behaviours, is hurting their results. Now is the time for brands to run,… Read more »