In today’s digital-first marketplace, personalising the customer journey matters more than ever. As personalised marketing tools become increasingly intelligent, companies gain unparalleled insight into how their customers behave, which helps these brands better understand and cater to their target audiences. In some cases, this insight can be a double-edged sword. People appreciate personalised customer experiences,… Read more »

The digital marketplace and eCommerce landscape is ever-changing and there is no denying the Coronavirus global pandemic has had a real effect on this and digital experience, creating more challenges for marketers.  On day two (September 17) the Digital Experience and eCommerce track at #DMWF Virtual will focus on approaching the challenges we face with… Read more »

A growing share of the marketing budget is managed according to the principles of targeted-performance marketing: personalised messages, direct impact measurement at the level of individual users, near-time optimisation, and partial automation. This is especially true for digital marketing activities that drive conversion and purchase. But what about the media spend focused on the earlier… Read more »

There is no doubt there is a sense that the Great Retrenchment is upon us; yet as ever, where there is a crisis, new opportunities arise. As Ian Altman, business-to-business growth expert and bestselling author of Same Side Selling, reminds us, the underlying product or service hasn’t changed, but the way it’s presented now has… Read more »