The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty’ indicates that consumers across the UK interact with a brand on multiple channels, oftentimes unpredictably.… Read more »

85% of consumers worldwide rely heavily on video when they purchase goods and services online, according to a study by Brightcove. As part of a global investigation led by the online video platofrm provider, shoppers around-the-world have shared their perspectives on just how important video is as part of the purchase journey. Some of the… Read more »

Cristiano Ronaldo scores the top spot in the list for the second year running in Hopper HQ’s annual Instagram Rich List, earning $2.39m per post, a 49% increase since last year. The list, based on internal and publicly available data, reveals the platform’s highest-earning names, including celebrities, athletes, or influencers covering fitness, beauty and lifestyle.… Read more »

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second bi-yearly study conducted by the charity to learn about the impact that social media use has on 16- to 24-year-old users. The Digital Wellbeing 2022… Read more »