Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making. Joseph Enever, senior director analyst in the Gartner Marketing practice, said: “CMOs often believe… Read more »
5000+ Attendees
Showcasing latest trends & digital strategies
5 Conference Tracks
300+ Speakers
250+ Exhibitors
58% Director Level & Above
#DMWF – Conference & Expo World Series Events
Digital Marketing World Forum
Digital Marketing World Forum has been at the forefront of the global digital marketing community for over 12 years.
Delivering the latest marketing insights via top-level online content and world-class events in London, New York, Amsterdam and Singapore.
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.
Series Contributors Include
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Sade Laja
Content Strategist
Booking.com
Jon French
Vice President West Europe
HMD Global
Meaghan Morelli
Director of Digital Content
Subway Restaurants
Miri Rodriguez
Storyteller
Microsoft
Kerissa Chan
Client Solutions Manager
Sarah Papamichalis
Global Digital Innovation Director of Male Grooming
Philips
Janine Smith
Head of Digital Entertainment
ITV
Haim Vatury
Partner Manager, Data Enterprise Solutions EMEA
Kate Gagnon
Senior Digital Marketing Manager
OXO
Melissa Romo
Global Head of Social Media & Content
Sage Software
Dion Magee
Head of Fashion UK
Nick Wilsdon
SEO Lead - Global Channel Optimisation
Vodafone
Stephanie Kovach
Senior Industry Manager at Google, Ticketing & Entertainment Industry
Andrey Malyy
Global Head of ITS Innovation
Sanofi
Debarshi Pandit
Head of Multicultural
Sky
Joseph Rice
Data & Enterprise Solutions Lead
Kelvin Lee
Social Media Marketing - Marketing Operations & Analytics, Financial & Risk
Thomson Reuters
Mark Abrami
Director Global Social Marketing
Sage
Michał Szaniecki
Marketing Director
Volkswagen Group
Nitin Manchanda
Global Head of SEO
Trivago
Romulo Rejon
Head of Digital Marketing & Innovation - SME's
Telefónica Business Solutions
Tighe Wall
Head of Digital Strategy and Transformation
E.ON
Eoin Kenneally
Head of Ecommerce
Hermes
Nancy Groves
Head of Social Media
United Nations Department of Public Information
Ine Stultjens
Head of Marketing & Communication
Royal Auping
Sabina Van Wijk
Head of Digital Marketing
Coca Cola
Thierry Collin
Head of Digital Media
Airbus Defence & Space
Rosa Heyman
Senior Editor , Social Media & Video Strategy
Marie Clare
Glen Gilmore
Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.
GlenGilmore #SocBiz
Steve Millard
Head of Ecommerce & Digital
Arla Foods
#DMWF CONTENT TRACKS
Latest Marketing News & Industry Insights from #DMWF Online powered by MarketingTech News
Marketing analytics are only influencing 53% of decisions
READ MORE96% of marketers want IT held accountable for ROI
READ MORE81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI. This is according… Read more »
UK marketers are embracing hybrid working to deliver creativity in customer experiences
READ MOREMore than two thirds (68%) of UK marketers are embracing a hybrid approach to work to support their teams in the creation of new ideas having overcome the challenges of the past two years. This is according to research from digital experience platform (DXP) provider Optimizely, which concluded that creativity is critical in driving strong… Read more »
Respecting data dignity: why CMOs should care about how they use data
READ MORE‘Data Dignity’ might sound like yet another buzz-phrase, but the simple reality is that it represents a tidal wave of digital change that will fundamentally alter the way that enterprises can operate from a data perspective. This should not just be on the radar of all CMOs, but the trigger for a sea change in… Read more »
