Traffic. It’s what almost all retailers swore by — that, and time spent in stores. The logic was simple: Get people through the doors and entice them to linger longer, and they’d buy your wares. All that came into question when Covid-19 hit. Even after the shutdowns were lifted, retailers found themselves facing a new… Read more »
#DMWF – Conference & Expo World Series Events
Digital Marketing World Forum
Digital Marketing World Forum has been at the forefront of the global digital marketing community for over 12 years.
Delivering the latest marketing insights via top-level online content and world-class events in London, New York, Amsterdam and Singapore.
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.
Series Contributors Include
Sade Laja
Content Strategist
Booking.com
Jon French
Vice President West Europe
HMD Global
Meaghan Morelli
Director of Digital Content
Subway Restaurants
Miri Rodriguez
Storyteller
Microsoft
Kerissa Chan
Client Solutions Manager
Sarah Papamichalis
Global Digital Innovation Director of Male Grooming
Philips
Janine Smith
Head of Digital Entertainment
ITV
Haim Vatury
Partner Manager, Data Enterprise Solutions EMEA
Kate Gagnon
Senior Digital Marketing Manager
OXO
Melissa Romo
Global Head of Social Media & Content
Sage Software
Dion Magee
Head of Fashion UK
Nick Wilsdon
SEO Lead - Global Channel Optimisation
Vodafone
Stephanie Kovach
Senior Industry Manager at Google, Ticketing & Entertainment Industry
Andrey Malyy
Global Head of ITS Innovation
Sanofi
Debarshi Pandit
Head of Multicultural
Sky
Joseph Rice
Data & Enterprise Solutions Lead
Kelvin Lee
Social Media Marketing - Marketing Operations & Analytics, Financial & Risk
Thomson Reuters
Mark Abrami
Director Global Social Marketing
Sage
Michał Szaniecki
Marketing Director
Volkswagen Group
Nitin Manchanda
Global Head of SEO
Trivago
Romulo Rejon
Head of Digital Marketing & Innovation - SME's
Telefónica Business Solutions
Tighe Wall
Head of Digital Strategy and Transformation
E.ON
Eoin Kenneally
Head of Ecommerce
Hermes
Nancy Groves
Head of Social Media
United Nations Department of Public Information
Ine Stultjens
Head of Marketing & Communication
Royal Auping
Sabina Van Wijk
Head of Digital Marketing
Coca Cola
Thierry Collin
Head of Digital Media
Airbus Defence & Space
Rosa Heyman
Senior Editor , Social Media & Video Strategy
Marie Clare
Glen Gilmore
Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.
GlenGilmore #SocBiz
Steve Millard
Head of Ecommerce & Digital
Arla Foods
Latest Marketing News & Industry Insights from #DMWF Online powered by MarketingTech News
How Covid-19 is changing retail KPIs: From traffic to engagement
READ MOREHow to stop walled gardens from becoming the beginning, middle and end of your customer data
READ MOREAfter growing concerns around the privacy of third-party cookies, Google announced last year that it would completely phase out cookies on Google Chrome by 2022. While other companies such as Apple and Firefox have already phased out and replaced the third party cookie on their own browsers, Google’s decision last year is the most significant.… Read more »
How AI can build a more empathetic future for marketing
READ MOREThe desire for companies to connect with the emotions of their customers is by no means a new phenomenon. For marketers, the ability to understand the emotional sentiments behind consumer behaviour has been a priority for decades. Yet it has been notoriously difficult to track these sentiments accurately over time. Artificial intelligence (AI) offers a… Read more »
Brand sentiment analysis: Why positivity alone is no longer enough
READ MOREHave you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify content? You’re not alone. Last year saw an industry evolution from brand safety to brand suitability. Born from the need of more nuanced brand stewardship, this move was accelerated by a massive uptick… Read more »