Alida, a specialist in Total Experience Management (TXM), has partnered with Verve, a company that works in community panels and smart digital research. As part of the Alida Partner Network, Verve delivers elevated customer experience (CX) and insights to organisations across the globe. Alida’s premium partnership tier is for partners who have a high level… Read more »

As many as 73% of marketers say that capturing the attention of B2B audiences is harder than it was a year ago, indicating a heightened problem in the B2B landscape.   This is according to research from independent design consultancy The Frameworks, which surveyed 150 B2B marketers at organisations of more than 500 people, and explored… Read more »

Things might be looking more normal (sort of), but the effects of the last year are still being felt across the world – not to mention in the world of business. For marketing, it’s a familiar story; slashing budgets and mounting pressure to undergo serious transformation for 2022, because “the old way” doesn’t fit the… Read more »

Synonymous with luxury, The Langham Hotels and Resorts operate globally, delivering a five-star experience since the opening of its London location in 1865. The Langham Hospitality Group now has an extensive hotel portfolio with more than 4,721 rooms in properties in countries including the UK, Australia, China and the USA. The problem: The Langham needed… Read more »