Email marketing has been around for a quarter of a century – and it shows no signs of slowing down. Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and efficient tool helping to deliver hyper-personalised comms that are… Read more »

As many as 56% of social media influencers are working in the metaverse with 60% of influencers viewing themselves as creators in virtual worlds. This is according to a study by IZEA Worldwide, a provider of influencer marketing technology, data, and services for brands. The study, which polled 1,034 US internet users ages 18 to… Read more »

Alida, a specialist in Total Experience Management (TXM), has partnered with Verve, a company that works in community panels and smart digital research. As part of the Alida Partner Network, Verve delivers elevated customer experience (CX) and insights to organisations across the globe. Alida’s premium partnership tier is for partners who have a high level… Read more »

As many as 73% of marketers say that capturing the attention of B2B audiences is harder than it was a year ago, indicating a heightened problem in the B2B landscape.   This is according to research from independent design consultancy The Frameworks, which surveyed 150 B2B marketers at organisations of more than 500 people, and explored… Read more »