Advertiser spend on TV and social media is highly inflated in relation to daily consumption.  This is according to analysis of advertising spend forecasts of 100 worldwide markets by marketing intelligence service WARC, and the results of a survey by GWI of more than 715,000 consumers. The analysis found that, as of the first quarter… Read more »

48% of consumers in the UK plan to shop exclusively online ub the run up to Christmas 2021.  A survey of more than 1,000 consumers by recommendation platform Outbrain revealed that only 6% of consumers plan to shop exclusively in-store.  The news comes as the UK high street attempts to recover from the COVID-19 pandemic… Read more »

Almost three-quarters (72%) of the consumers are more likely to return to a brand that creates a strong online community,  This is according to a study by Amity, a tech platform that powers in-app social experiences, which highlights the importance of brands creating online communities to engage with their customers. The research also found that… Read more »

It is an obvious statement to say that the more information brands hold about their customers, and the higher the quality of that information, the more accurate and relevant the marketing of products and services can be. In today’s digital world, it’s a safe bet that much of the customer insights utilised by marketers comes… Read more »