The total advertising audience on Facebook is thought to consist of around 2.14 billion people. What’s more, the average Facebook user clicks on 12 ads per month. For advertisers and brands, Facebook has long provided a huge opportunity to reach a large, targeted audience. But it isn’t without its challenges. The most recent challenge to… Read more »
#DMWF – Conference & Expo World Series Events
Digital Marketing World Forum
Digital Marketing World Forum has been at the forefront of the global digital marketing community for over 12 years.
Delivering the latest marketing insights via top-level online content and world-class events in London, New York, Amsterdam and Singapore.
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF North America West prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.
Series Contributors Include
Vice President West Europe
Director of Digital Content
Client Solutions Manager
Global Digital Innovation Director of Male Grooming
Head of Digital Entertainment
Partner Manager, Data Enterprise Solutions EMEA
Senior Digital Marketing Manager
Global Head of Social Media & Content
Head of Fashion UK
SEO Lead - Global Channel Optimisation
Senior Industry Manager at Google, Ticketing & Entertainment Industry
Global Head of ITS Innovation
Head of Multicultural
Data & Enterprise Solutions Lead
Social Media Marketing - Marketing Operations & Analytics, Financial & Risk
Director Global Social Marketing
Global Head of SEO
Head of Digital Marketing & Innovation - SME's
Telefónica Business Solutions
Head of Digital Strategy and Transformation
Head of Ecommerce
Head of Social Media
United Nations Department of Public Information
Head of Marketing & Communication
Sabina Van Wijk
Head of Digital Marketing
Head of Digital Media
Airbus Defence & Space
Senior Editor , Social Media & Video Strategy
Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.
Head of Ecommerce & Digital
Latest Marketing News & Industry Insights from #DMWF Online powered by MarketingTech News
What Apple’s update means for your Facebook ads (and what to do about it)READ MORE
It’s time to stop wasting marketing spend and start using uplift modelsREAD MORE
In today’s saturated consumer landscape, the marketing teams that win are the ones that earnestly ask what each customer wants, and relentlessly use data to find the answers. In recent years, analytics and predictive models have enabled forward-thinking marketers to get ahead. But as these techniques get more ubiquitous, the competition is catching up. So… Read more »
Why it’s time to tailor your omnichannel marketing strategy to fit the nowREAD MORE
The Covid-19 pandemic has profoundly altered consumers’ needs. Specifically, customers who once settled for basic customer service now crave brands that make them feel valued, safe, and happier. Adjusting omnichannel marketing strategies to adapt to changing needs is always important, and now it is essential for building brand preference and loyalty. Companies that instinctively pivot… Read more »
Direct-to-consumer (DTC): Why consumer brands need to make the economics feasibleREAD MORE
Consumer brands seek to establish direct relations with end customers for a range of reasons: to generate deeper insights about consumer needs, to maintain control over their brand experience, and to differentiate their proposition to consumers. Increasingly, they also do it to drive sales. While some brands have considered establishing a direct-to-consumer (DTC) channel in… Read more »