Consumer brands seek to establish direct relations with end customers for a range of reasons: to generate deeper insights about consumer needs, to maintain control over their brand experience, and to differentiate their proposition to consumers. Increasingly, they also do it to drive sales. While some brands have considered establishing a direct-to-consumer (DTC) channel in… Read more »
#DMWF – Conference & Expo World Series Events
Digital Marketing World Forum
Digital Marketing World Forum has been at the forefront of the global digital marketing community for over 12 years.
Delivering the latest marketing insights via top-level online content and world-class events in London, New York, Amsterdam and Singapore.
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF North America West prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.
Series Contributors Include
Vice President West Europe
Director of Digital Content
Client Solutions Manager
Global Digital Innovation Director of Male Grooming
Head of Digital Entertainment
Partner Manager, Data Enterprise Solutions EMEA
Senior Digital Marketing Manager
Global Head of Social Media & Content
Head of Fashion UK
SEO Lead - Global Channel Optimisation
Senior Industry Manager at Google, Ticketing & Entertainment Industry
Global Head of ITS Innovation
Head of Multicultural
Data & Enterprise Solutions Lead
Social Media Marketing - Marketing Operations & Analytics, Financial & Risk
Director Global Social Marketing
Global Head of SEO
Head of Digital Marketing & Innovation - SME's
Telefónica Business Solutions
Head of Digital Strategy and Transformation
Head of Ecommerce
Head of Social Media
United Nations Department of Public Information
Head of Marketing & Communication
Sabina Van Wijk
Head of Digital Marketing
Head of Digital Media
Airbus Defence & Space
Senior Editor , Social Media & Video Strategy
Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.
Head of Ecommerce & Digital
Latest Marketing News & Industry Insights from #DMWF Online powered by MarketingTech News
Direct-to-consumer (DTC): Why consumer brands need to make the economics feasibleREAD MORE
Why digital ad strategy needs a serious reboot in 2021READ MORE
The start of 2021 has had its ups and downs, but it certainly hasn’t given businesses the hope of stability or the kick-start so many needed to start the year off on a high. In times like this, it’s easy to feel that everything is outside of your control, but the key to taking on… Read more »
Influence: How Social Media Influencers Are Shaping Our Digital Future book extract: On ‘influencer legitimacy’READ MORE
In this exclusive extract from Sara McCorquodale’s book ‘Influence: How social media influencers are shaping our digital future’, McCorquodale explores her path to working with influencers and setting up her agency, CORQ, as well as the relationship between brands and influencers. The questions that had started to form in my head were these: do we… Read more »
Sustainable Marketing: How to Drive Profits with Purpose book extract: On CEO and brand activismREAD MORE
Whether you think it is a good thing, or a bad thing, CEO activism is a real thing! There are an increasing number of CEOs taking a stand on political and social issues. Their view is that a company should have a higher purpose beyond maximizing shareholder value, and that they can use their position… Read more »