Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making. Joseph Enever, senior director analyst in the Gartner Marketing practice, said: “CMOs often believe… Read more »
#DMWF – Conference & Expo World Series Events
Digital Marketing World Forum
Digital Marketing World Forum has been at the forefront of the global digital marketing community for over 12 years.
Delivering the latest marketing insights via top-level online content and world-class events in London, New York, Amsterdam and Singapore.
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.
Series Contributors Include
Vice President West Europe
Director of Digital Content
Client Solutions Manager
Global Digital Innovation Director of Male Grooming
Head of Digital Entertainment
Partner Manager, Data Enterprise Solutions EMEA
Senior Digital Marketing Manager
Global Head of Social Media & Content
Head of Fashion UK
SEO Lead - Global Channel Optimisation
Senior Industry Manager at Google, Ticketing & Entertainment Industry
Global Head of ITS Innovation
Head of Multicultural
Data & Enterprise Solutions Lead
Social Media Marketing - Marketing Operations & Analytics, Financial & Risk
Director Global Social Marketing
Global Head of SEO
Head of Digital Marketing & Innovation - SME's
Telefónica Business Solutions
Head of Digital Strategy and Transformation
Head of Ecommerce
Head of Social Media
United Nations Department of Public Information
Head of Marketing & Communication
Sabina Van Wijk
Head of Digital Marketing
Head of Digital Media
Airbus Defence & Space
Senior Editor , Social Media & Video Strategy
Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.
Head of Ecommerce & Digital
Latest Marketing News & Industry Insights from #DMWF Online powered by MarketingTech News
Marketing analytics are only influencing 53% of decisionsREAD MORE
96% of marketers want IT held accountable for ROIREAD MORE
81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI. This is according… Read more »
UK marketers are embracing hybrid working to deliver creativity in customer experiencesREAD MORE
More than two thirds (68%) of UK marketers are embracing a hybrid approach to work to support their teams in the creation of new ideas having overcome the challenges of the past two years. This is according to research from digital experience platform (DXP) provider Optimizely, which concluded that creativity is critical in driving strong… Read more »
Respecting data dignity: why CMOs should care about how they use dataREAD MORE
‘Data Dignity’ might sound like yet another buzz-phrase, but the simple reality is that it represents a tidal wave of digital change that will fundamentally alter the way that enterprises can operate from a data perspective. This should not just be on the radar of all CMOs, but the trigger for a sea change in… Read more »