Advertiser spend on TV and social media is highly inflated in relation to daily consumption. This is according to analysis of advertising spend forecasts of 100 worldwide markets by marketing intelligence service WARC, and the results of a survey by GWI of more than 715,000 consumers. The analysis found that, as of the first quarter… Read more »
#DMWF – Conference & Expo World Series Events
Digital Marketing World Forum
Digital Marketing World Forum has been at the forefront of the global digital marketing community for over 12 years.
Delivering the latest marketing insights via top-level online content and world-class events in London, New York, Amsterdam and Singapore.
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.
Series Contributors Include
Vice President West Europe
Director of Digital Content
Client Solutions Manager
Global Digital Innovation Director of Male Grooming
Head of Digital Entertainment
Partner Manager, Data Enterprise Solutions EMEA
Senior Digital Marketing Manager
Global Head of Social Media & Content
Head of Fashion UK
SEO Lead - Global Channel Optimisation
Senior Industry Manager at Google, Ticketing & Entertainment Industry
Global Head of ITS Innovation
Head of Multicultural
Data & Enterprise Solutions Lead
Social Media Marketing - Marketing Operations & Analytics, Financial & Risk
Director Global Social Marketing
Global Head of SEO
Head of Digital Marketing & Innovation - SME's
Telefónica Business Solutions
Head of Digital Strategy and Transformation
Head of Ecommerce
Head of Social Media
United Nations Department of Public Information
Head of Marketing & Communication
Sabina Van Wijk
Head of Digital Marketing
Head of Digital Media
Airbus Defence & Space
Senior Editor , Social Media & Video Strategy
Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.
Head of Ecommerce & Digital
Latest Marketing News & Industry Insights from #DMWF Online powered by MarketingTech News
Advertiser spend on TV and social media is twice as high as daily consumptionREAD MORE
Half of UK consumers plan to do Christmas shopping exclusively onlineREAD MORE
48% of consumers in the UK plan to shop exclusively online ub the run up to Christmas 2021. A survey of more than 1,000 consumers by recommendation platform Outbrain revealed that only 6% of consumers plan to shop exclusively in-store. The news comes as the UK high street attempts to recover from the COVID-19 pandemic… Read more »
72% of shoppers more likely to return to brands with strong online communitiesREAD MORE
Almost three-quarters (72%) of the consumers are more likely to return to a brand that creates a strong online community, This is according to a study by Amity, a tech platform that powers in-app social experiences, which highlights the importance of brands creating online communities to engage with their customers. The research also found that… Read more »
Taking back responsibility for dataREAD MORE
It is an obvious statement to say that the more information brands hold about their customers, and the higher the quality of that information, the more accurate and relevant the marketing of products and services can be. In today’s digital world, it’s a safe bet that much of the customer insights utilised by marketers comes… Read more »