Today’s marketing pros know better than anyone that compelling consumer experiences are increasingly multi-channel. It’s not just about sending an offer via email or text; marketing spans every point of engagement, including offline experiences in a retail store or other physical location. This is what Forrester is referring to when they discuss the importance of… Read more »

Traffic. It’s what almost all retailers swore by — that, and time spent in stores. The logic was simple: Get people through the doors and entice them to linger longer, and they’d buy your wares. All that came into question when Covid-19 hit. Even after the shutdowns were lifted, retailers found themselves facing a new… Read more »

After growing concerns around the privacy of third-party cookies, Google announced last year that it would completely phase out cookies on Google Chrome by 2022. While other companies such as Apple and Firefox have already phased out and replaced the third party cookie on their own browsers, Google’s decision last year is the most significant.… Read more »

The desire for companies to connect with the emotions of their customers is by no means a new phenomenon. For marketers, the ability to understand the emotional sentiments behind consumer behaviour has been a priority for decades. Yet it has been notoriously difficult to track these sentiments accurately over time. Artificial intelligence (AI) offers a… Read more »