What have been the latest developments at Brightcove? Brightcove invests a lot into research and development to make sure we can keep our customers ahead of the curve. For example, we recently launched a service that optimises video delivery into China to allow organisations to distribute their video content in a key market. We’re also… Read more »

Discount pricing is a strategy for e-commerce businesses to generate more leads with a meaningful mindset. When applied correctly, e-commerce discount pricing strategies can help businesses gain and retain loyal customers.  Pricing has the utmost importance for customers. Therefore, using the right pricing strategy for e-commerce is crucial to  Scale your business,  Increase sales, and … Read more »

UK marketing agency Verticurl has partnered with Singapore-based venture capital company Startup-O to bring its marketing tech services to the South East Asian investor platform. With B2B technology start-ups proliferating, early stage founders face a constant challenge to stand out from the crowd, grow their revenues and achieve the goals of their venture capital investors.… Read more »

Chatbot usage in the UK has more than doubled since 2020, with a third of all marketers now using them to engage with customers. The findings come from marketing software provider HubSpot’s 2021 Not Another State of Marketing Report, which surveyed 1,500 marketers globally, and found that marketing and social media priorities are shifting to… Read more »