In this exclusive extract from Sara McCorquodale’s book ‘Influence: How social media influencers are shaping our digital future’, McCorquodale explores her path to working with influencers and setting up her agency, CORQ, as well as the relationship between brands and influencers. The questions that had started to form in my head were these: do we… Read more »
2020 Sponsors
include
300+ Attendees
2 Days of Content
5 Conference Topics
20+ Speakers
20+ Exhibitors
56% Director Level/ Above
With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF Asia prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.
2020 Speakers
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Sisca Margaretta
Chief Marketing Officer
Experian Asia Pacific
Alin Dobrea
Head of Marketing Solutions and Partnerships
ZALORA
10:30AM - Day 1
View 360 Marketing: Boosting Brand Awareness and Performance
Veriyanta Kusuma
Brand and Content Strategy
TikTok
04:40PM - Day 2
View Panel: Why it works – Influencer Marketing in APAC
03:30PM - Day 1
View Bringing Your Campaigns to Life Through Social Content and Engagement
Cherry Sireetorn Prommawin
Search Advocate
Google Asia Pacific
09:30AM - Day 1
View Managing your online presence on Google Search
Johnny Ng
Marketing Solutions Director
South China Morning Post
09:30AM - Day 1
View Inspirational Storytelling Amid the Pandemic: The Value of Native Advertising
Mathieu Sneep
APAC Mobile Strategy Lead
01:30PM - Day 1
View How to win in APAC with great mobile user experiences
Spencer Ng
Media Analytics Lead for GfK APAC, Middle East, Turkey & Africa
GfK
12:30PM - Day 1
View Maximizing your marketing dollar
Srikanth Ramachandran
Group CEO
Moving Walls
01:00PM - Day 1
View Is Offline Media Becoming the Biggest Driver of Online Engagement?
Wiebke Leffers
Customer Strategist
Falcon.io
03:00PM - Day 1
View How to Harness the Power of Social E-Commerce
David Lee
, Head of Digital Commerce and Member of International eCommerce Standard Working Committee
SIRS Singapore Institute of Retail Studies (NYP)
09:00AM - Day 1
View Ready for Marketing 5.0 – for an Internet Age of Value and Intelligent Business
Kelvin Lee
Global Director of Social Media Experience
Refinitiv
Rebecca Lim
Head Our Better World
Singapore International Foundation
12:30PM - Day 1
View Empowering Digital Storytelling for Good in Asia
Justine Lukas
Director
Kantar Singapore
12:30PM - Day 1
View Empowering Digital Storytelling for Good in Asia
Mohit Gupta
Head of Marketing – Asia Pacific & Head of Social Media – Global, Corporate Bank
Deutsche Bank
02:00PM - Day 1
View LIVE Panel: Exploring an Effective B2B Social Media Strategy
Benjamin Soubies
Managing Director, APAC
Talkwalker
10:00AM - Day 1
View Going in-depth with conversational intelligence – using data to understand the Voice of Customer
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View Talkwalker
Paulo Almeida
CEO & Founder
Clientscape
12:00PM - Day 1
View Explosive growth of eCommerce
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View Clientscape
10:00AM - Day 1
View Track Sponsor – Turning Followers into Brand Lovers and leveraging Tactical Social Media Insights
10:10AM - Day 2
View Panel: Social Trends & Essential Strategies for the Year Ahead
Kabeer Chaudhary
Managing Partner APAC
M&C Saatchi Performance
10:30AM - Day 1
View The evolution of app marketing
Grace Kok
Head of International Content Marketing
Lark at Bytedance
02:00PM - Day 1
View LIVE Panel: Exploring an Effective B2B Social Media Strategy
Tanvi Bist
Account Director
02:00PM - Day 1
View LIVE Panel: Exploring an Effective B2B Social Media Strategy
Justine Guerrero
Regional strategy manager APAC
M&C Saatchi Performance
11:00AM - Day 1
View LIVE Panel: Customer Centricity; Using Digital Insights to Identify, Analyse and Engage with Consumers
#DMWF Conference Topics
DMWF Sponsors 2020
Previous DMWF Series Sponsors Include
Media Partners & Associations
Latest Digital Marketing News & Industry Insights from MarketingTech News
Influence: How Social Media Influencers Are Shaping Our Digital Future book extract: On ‘influencer legitimacy’
READ MORESustainable Marketing: How to Drive Profits with Purpose book extract: On CEO and brand activism
READ MOREWhether you think it is a good thing, or a bad thing, CEO activism is a real thing! There are an increasing number of CEOs taking a stand on political and social issues. Their view is that a company should have a higher purpose beyond maximizing shareholder value, and that they can use their position… Read more »
The future of shopping and eCommerce: Perspective from Pinterest
READ MOREI joined Pinterest in the height of the global pandemic. From my home office and virtual landscape, I’ve spent the past six months scaling our advertising business in the UK and Ireland, as well as working thoughtfully to ensure that Pinners in these countries have a personalised, meaningful experience on Pinterest to help them create… Read more »
Thinking of going shoppable? Don’t forget to A/B test your video ads
READ MOREShoppable video is poised for stardom. Expected to soon become one of advertising’s fastest growing categories, the format is already gaining sizeable investment; with marketing spend climbing by 40% this year in the US alone, up from 33% in 2019. Much of this meteoric rise is due to the recent ecommerce boom. Amid rapid acceleration… Read more »