There’s a longstanding belief that consultancies cannot provide the same level of creativity as advertising agencies, but MDC Partners (paywalled link) has found a workaround for this theory. Its new agency collective, Constellation, combines creative, data, strategy, design, user experience, storytelling, and media capabilities. Constellation’s five-team bundle includes 72andSunny, the company behind the NFL’s “Next… Read more »
2020 Sponsors
include
300+ Attendees
Full-Day of Content
4 Conference Topics
20+ Speakers
20+ Exhibitors
56% Director Level/ Above
With a 11+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering a full day of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF Asia prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
This fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office.
The agenda will focus on supporting marketers to tackle challenges that 2020 has presented, to inspire and share practical advice to help our community to plan, implement and execute new strategies to impact their campaigns for the future.
2020 Speakers
×
Sisca Margaretta
Chief Marketing Officer
Experian Asia Pacific
Alin Dobrea
Head of Marketing Solutions and Partnerships
ZALORA
10:30AM - Day 1
View 360 Marketing: Boosting Brand Awareness and Performance
Veriyanta Kusuma
Brand and Content Strategy
TikTok
04:40PM - Day 2
View Panel: Why it works – Influencer Marketing in APAC
03:30PM - Day 1
View Bringing Your Campaigns to Life Through Social Content and Engagement
Cherry Sireetorn Prommawin
Search Advocate
Google Asia Pacific
09:30AM - Day 1
View Managing your online presence on Google Search
Johnny Ng
Marketing Solutions Director
South China Morning Post
09:30AM - Day 1
View Inspirational Storytelling Amid the Pandemic: The Value of Native Advertising
Mathieu Sneep
APAC Mobile Strategy Lead
01:30PM - Day 1
View How to win in APAC with great mobile user experiences
Spencer Ng
Media Analytics Lead for GfK APAC, Middle East, Turkey & Africa
GfK
12:30PM - Day 1
View Maximizing your marketing dollar
Srikanth Ramachandran
Group CEO
Moving Walls
01:00PM - Day 1
View Is Offline Media Becoming the Biggest Driver of Online Engagement?
Wiebke Leffers
Customer Strategist
Falcon.io
03:00PM - Day 1
View How to Harness the Power of Social E-Commerce
David Lee
, Head of Digital Commerce and Member of International eCommerce Standard Working Committee
SIRS Singapore Institute of Retail Studies (NYP)
09:00AM - Day 1
View Ready for Marketing 5.0 – for an Internet Age of Value and Intelligent Business
Kelvin Lee
Global Director of Social Media Experience
Refinitiv
Rebecca Lim
Head Our Better World
Singapore International Foundation
12:30PM - Day 1
View Empowering Digital Storytelling for Good in Asia
Justine Lukas
Director
Kantar Singapore
12:30PM - Day 1
View Empowering Digital Storytelling for Good in Asia
Mohit Gupta
Head of Marketing – Asia Pacific & Head of Social Media – Global, Corporate Bank
Deutsche Bank
02:00PM - Day 1
View LIVE Panel: Exploring an Effective B2B Social Media Strategy
Benjamin Soubies
Managing Director, APAC
Talkwalker
10:00AM - Day 1
View Going in-depth with conversational intelligence – using data to understand the Voice of Customer
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View Talkwalker
Paulo Almeida
CEO & Founder
Clientscape
12:00PM - Day 1
View Explosive growth of eCommerce
-
View Clientscape
10:00AM - Day 1
View Track Sponsor – Turning Followers into Brand Lovers and leveraging Tactical Social Media Insights
10:10AM - Day 2
View Panel: Social Trends & Essential Strategies for the Year Ahead
Kabeer Chaudhary
Managing Partner APAC
M&C Saatchi Performance
10:30AM - Day 1
View The evolution of app marketing
Grace Kok
Head of International Content Marketing
Lark at Bytedance
02:00PM - Day 1
View LIVE Panel: Exploring an Effective B2B Social Media Strategy
Tanvi Bist
Account Director
02:00PM - Day 1
View LIVE Panel: Exploring an Effective B2B Social Media Strategy
Justine Guerrero
Regional strategy manager APAC
M&C Saatchi Performance
11:00AM - Day 1
View LIVE Panel: Customer Centricity; Using Digital Insights to Identify, Analyse and Engage with Consumers
#DMWF Conference Topics
Influencer
& Social Media Marketing
Content &
Digital Brand Strategy
eCommerce
UX & CX
Data
& Disruptive Tech
DMWF Sponsors 2020
Previous DMWF Series Sponsors Include
Media Partners & Associations
Latest Digital Marketing News & Industry Insights from #DMWF Online powered by MarketingTech News
For consultancies and ad agencies, never the twain shall meet – but does this still apply for digital?
READ MOREThe ‘cyber five’: Prepping search strategies for peak retail
READ MOREBlack Friday and Cyber Monday, previously competitor sale days, now look set to emerge as one event – a giant ecommerce extravaganza – thanks to increased ecommerce uptake among consumers. The five days from the American Thanksgiving holiday on Thursday 26th November through to the following Cyber Monday are now dubbed the ‘Cyber Five’. This… Read more »
Gareth Dunsmore, Nissan: On building physical and digital bridges and creating an ideal customer experience
READ MOREBuilding the right customer experience has always been vital, but the continuing uncertainty of the Covid-19 pandemic has shone a light on organisations’ robustness. The reason: to take into account changing consumer sentiment and habits. According to recent McKinsey research, the vast majority of countries have seen an overwhelming number of citizens try new shopping behaviours… Read more »
As eCommerce becomes more vital, the right content strategy is required – whatever your industry
READ MOREThe Covid-19 pandemic has forced marketers’ hands in a variety of areas. One of the most evident is around the near-exclusivity of eCommerce – or, anything which isn’t bricks and mortar. Writing for this publication in July, Joel Davis, co-founder and CEO of Mighty Social, noted the need for change in messaging. “Take into account… Read more »