For years, marketers have pushed messages out to their customers and then sat back and hoped for a response. This form of “conversation” is incredibly limiting because it’s one-way — customers can’t tell you why they ignored an ad or responded to a call to action. That’s all changed with the arrival of Facebook’s click-to-Messenger… Read more »
2020 Sponsors
include
300+ Attendees
Full-Day of Content
4 Conference Topics
40+ Speakers
20+ Exhibitors
56% Director Level/ Above
With a 11+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering a full day of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF Asia prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
This fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office.
The agenda will focus on supporting marketers to tackle challenges that 2020 has presented, to inspire and share practical advice to help our community to plan, implement and execute new strategies to impact their campaigns for the future.
2020 Speakers
×
Sisca Margaretta
Chief Marketing Officer
Experian Asia Pacific
11:00AM - Day 1
View Panel: Customer Centricity; Using Digital Insights to Identify, Analyse and Engage with Consumers
Shannon Quek, Ph.D
Head of Brand and Consumer Marketing, Decorative Paints
AkzoNobel
10:10AM - Day 2
View Panel: Social Trends & Essential Strategies for the Year Ahead
David Lee
, Head of Digital Commerce and Member of International eCommerce Standard Working Committee
SIRS Singapore Institute of Retail Studies (NYP)
09:00AM - Day 1
View Ready for Marketing 5.0 – for an Internet Age of Value and Intelligent Business
Kelvin Lee
Global Director of Social Media Experience
Refinitiv
Edwin Toh
Head of Digital Marketing
MoneyOwl
04:00PM - Day 2
View Panel: Examining Your Digital Marketing Strategy for 2020
Rebecca Lim
Head
Our Better World
12:30PM - Day 1
View Inspiring Action Through Storytelling Empowering Digital Storytelling for Good in Asia
Justine Lukas
Director
Kantar Singapore
12:30PM - Day 1
View Inspiring Action Through Storytelling Empowering Digital Storytelling for Good in Asia
Chris Steedman
Managing Director APAC
M&C Saatchi Performance
02:30PM - Day 2
View The Power of People & AI: How Human Supervision Can Drive True Performance
Manisha Seewal
Group Chief Marketing Officer
Carro
09:10AM - Day 2
View The Power of Digital Communities
04:00PM - Day 2
View Panel: Examining Your Digital Marketing Strategy for 2020
Alin Dobrea
Head of Marketing Solutions and Partnerships
ZALORA
10:30AM - Day 1
View 360 Marketing: Boosting Brand Awareness and Performance
Mohit Gupta
Director APAC - Head of Marketing & Social Media
Deutsche Bank
02:00PM - Day 1
View Panel: Exploring an Effective B2B Social Media Strategy
Andrew Chow
Founder
Asia Future TV
-
View Asia Future TV
09:00AM - Day 2
View Chair’s Welcome and Opening Remarks – Day Two
09:20AM - Day 1
View Chair’s Welcome and Opening Remarks – Day One
Mo Taguri
Education & Enablement Specialist
Brandwatch
-
View Brandwatch
11:10AM - Day 1
View Digital Consumer Intelligence – What do you not know?
Priyanka Nath
Digital Marketing Director, Global Marketing
Expedia Group
10:30AM - Day 1
View Panel Discussion: Customer Acquisition by Data Driven Marketing Strategies
Ben Soubies
Managing Director, APAC
Talkwalker
10:00AM - Day 1
View Going from data-driven to Insights-driven marketing
-
View Talkwalker
Paulo Almeida
CEO & Founder
Clientscape
-
View Clientscape
10:00AM - Day 1
View Track Sponsor – Turning Followers into Brand Lovers and leveraging Tactical Social Media Insights
10:10AM - Day 2
View Panel: Social Trends & Essential Strategies for the Year Ahead
Beaudon McLaren
Director, Marketing Technology & Analytics
Omnicom Media Group Asia Pacific
Fiza Malhotra
Head of Marketing
Space Matrix
10:10AM - Day 2
View Panel: Social Trends & Essential Strategies for the Year Ahead
Grace Kok
APAC Lead for Content Marketing
Bytedance Lark
02:00PM - Day 1
View Panel: Exploring an Effective B2B Social Media Strategy
VC John
Global Marketing Director – Industry Marketing
Accenture
Veriyanta Kusuma
TikTok Brand and Content Strategy
Bytedance
04:40PM - Day 2
View Panel: Why it works – Influencer Marketing in APAC
03:30PM - Day 1
View Bringing Your Campaigns to Life Through Social Content and Engagement
Abhishek Grover
Regional Digital Marketing Head - Smartphones (South-East Asia & Oceania)
Samsung
10:30AM - Day 1
View Panel Discussion: Customer Acquisition by Data Driven Marketing Strategies
Tanvi Bist
Account Director
02:00PM - Day 1
View Panel: Exploring an Effective B2B Social Media Strategy
Kabeer Chaudhary
Managing Partner APAC
M&C Saatchi Performance
11:30AM - Day 1
View The evolution of app marketing
11:00AM - Day 1
View Panel: Customer Centricity; Using Digital Insights to Identify, Analyse and Engage with Consumers
#DMWF Conference Topics
Influencer
& Social Media Marketing
Content &
Digital Brand Strategy
eCommerce
UX & CX
Data
& Disruptive Tech
DMWF Sponsors 2020
Previous DMWF Series Sponsors Include
Media Partners & Associations
Latest Digital Marketing News & Industry Insights from #DMWF Online powered by MarketingTech News
Reaching customers where they are with Facebook’s click-to-Messenger ads: A guide
READ MOREHow do you create a compelling digital proposition for 2021 after such an uncertain 2020?
READ MOREIf 2020 has taught us anything, it’s that things change quickly. And when things change quickly, a business needs to adapt and respond even quicker. The impact of the Covid-19 pandemic over the last 6 months has seen changes that no one could have ever predicted: the global tourism industry facing the loss of 120… Read more »
Four ways AI can help you keep pace with changing consumer behaviours
READ MOREConsumer behaviour looks entirely different than it did a year ago. Lockdowns and shelter-in-place orders gave people more time to browse online, discover, and fall in love with existing and new brands. More than ever, consumers expect relevancy — and their tolerance for unpurposeful experiences has plummeted. In other words, spray-and-pray marketing tactics no longer… Read more »
How brands can stand out on TikTok for the right reasons: A guide
READ MOREAll eyes are on TikTok; from users who can’t get enough of its content to the US companies making a bid for acquisition — and brands are waking up to the potential. High on the list of attractions is scale. In just two years, the video app has gone from 55 million to almost 700… Read more »