The BCMA (Branded Content Marketing Association) is the leading global member association promoting the value of branded content. It is designed for anyone involved in branded content. Through best practice it leads the debate on what makes great branded content and how brands, producers, agencies, platforms, media owners, publishers and influencers can engage audiences for maximum benefit and payback. Through its referral programme the BCMA helps members attract new revenue opportunities.
BCMA’s members include world leading brands, agencies, production companies, influencers, publishers and platforms. The association invests in groundbreaking research and has developed a proprietary effectiveness measurement tool with their global partner Ipsos MORI. The BCMA has launched the Institute of Branded Content in partnership with the University of East London (UEL) and world renowned creative training company, Mindscapes to develop learning, best practice skills leadership capability in talented practitioners from the Marketing, Advertising, Media, Production and Communications industries through experiential learning.
The BCMA creates the opportunity to connect with the leading experts in the branded content industry.
For more information please visit www.thebcma.info