Abhishek is an award winning digital marketing professional with 12 years’ work experience in APAC. Currently, he is the Regional Digital Marketing Head for Samsung at its SEAO office; where he leads multi-channel data-driven marketing campaigns for its mobile business. With proprietary data & technology, he has established ‘industry first’ business-outcome based attribution models that helps the organization to optimize channel mix and creatives to maximize the ROI. Previously, he worked at GroupM APAC where he led media strategy for large global organizations such as L’Oreal, Kimberly Clark and Chevron. He has been recognized at prestigious international forums such as Cannes Lions, Spikes Asia for innovative and best-in-class marketing campaigns.