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Aditya, a seasoned Senior Product Marketing Manager at Signify, specializes in the Smart Lighting division, encompassing the renowned Philips Hue range, across Singapore, Cambodia, Brunei, and Myanmar. With a decade of marketing and business development expertise in India and Southeast Asia, Aditya boasts a versatile background in B2B and B2C sectors. Aditya is dedicated to revolutionizing product marketing in the digital age, focusing on  leveraging data analytics to uncover actionable insights and steer business growth strategies.