Gracie has a strong passion for influencer marketing and believes brands should evolve with the ever-changing Chinese social media environment to maintain and enhance its e-reputation among Chinese consumers. Familiar with Chinese platforms such as Weibo, WeChat, Little Red Book, Douyin, Taobao Live Streaming, Bilibili, Gracie dedicates to provide advisory to brands who want to get into or expand China market.
Prior to PARKLU, Gracie spent 11+ years with the global leading business intelligence technology company Meltwater Group, where she had the chance to speak with companies and brands from all sorts of industries.
PARKLU is a digital platform pioneering how brands find, collaborate and engage with China’s social influencers. With 90K plus influencers across 10 social media platforms, PARKLU’s database offers a combined reach of more than 900 million Chinese customers.