Ivy leads marketing for Hilton Enterprise and Hilton Honors in Asia Pacific. She is responsible for brand and audience strategy and brand/customer insights.

Prior to Hilton, Ivy worked across a variety of insights and analytics roles with Discovery, Microsoft and Prudential. She also worked with clients including Tencent, Lenovo, J&J, VISA and American Express in her roles with WE Communications and Nielsen.

Her work has been covered by Campaign Asia, the Wall Street Journal, The Guardian, Marketing Magazine and CNET.  She is on the Advisory Board for BEETc’s Martech Summit and a member of the Keynote Women’s Speakers Directory for APAC covering martech, data & insights and empowerment themes.