As Regional Strategy Manager APAC at M&C Saatchi Performance, Justine Guerrero is responsible for the research and insights that lay behind the agency’s unrivalled digital marketing strategies for clients. Through her experience conducting consumer insights, market research, traditional and digital media planning, and data analysis, Justine guides brands such as Grab, Amazon and TikTok in their way through the increasingly saturated market. She is a brand strategist with a holistic planning background and masters the strategy development for brands across APAC, Europe, and US.