Kelferd Hor is a UK certified Chartered IT Professional (CITP) and an Australian ICT Certified Professional (CP) with over 13 years of experience in technology start-ups and digital product management.

He is currently the Vice President of Investors Digital Experience at RHB Banking Group for Conversational Banking (Live Chat, Chatbot & AI) and Digital Wealth Management. He is passionate about creating value for customers and stakeholders through data-driven and agile methodologies. He is an ambassador for the Association of International Product Marketing & Management (AIPMM) and enjoys talking about marketing technology and digital transformation topics.