Maira Genovese is the Founder and CMO of MG Empower, a leading global influencer marketing agency. Authentic storytelling is the main principle of MG Empower since its foundation, in 2017, when she aimed to create a new-age integrated agency that would reshape the future of brand communications inspired by her unique vision: empowering people. Along with MG Empower diverse team, Maira has already counselled leading brands like TikTok, Chopard, Ford, Porsche, Bumble, Biossance, StarzPlay, SnapChat and Deliveroo.