Papri Dev leads Asia Pacific Communications at Tinder, the world’s most popular dating app. She is responsible for Tinder’s brand perception and storytelling strategy across the region, on key themes of Gen Z x dating, culture, product and safety.
A leader in building global communications, advocacy, and community programmes for international companies, she brings with her over two decades of experience in brand strategy and reputation management. She has previously held leadership roles in global Communications agencies at WPP and D.J. Edelman Group.
Her contributions to the industry have also been recognised by Campaign Asia on its Women to Watch List in 2017, and by the Holmes Report on its Top 25 Innovators List in 2018.