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Ritza has over 15 years of extensive Brand and Product Marketing experience in the BFSI sector. She has not only launched campaigns and payment products but has also successfully led leading financial brands through their brand re-set processes and got them started on their digital journeys.

Before joining Hugo, Ritza led Client Marketing for Visa in India & South Asia where she launched Contactless & mVisa, and consulted with partners across the payment ecosystem. She spearheaded Product & Digital Marketing for GE-SBI Cards and was Brand Manager at India’s largest private sector bank – ICICI Bank.

She is inspired by the simplicity, the customer focus and the purpose that Hugo stands for.

Ritza holds a Post Graduate in Marketing and Communications from Mudra Institute of Communications, Ahmedabad, India.