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Ronnie moved into digital in 1999 as he was fascinated with new technology and its effects on human behaviour, particularly in marketing. That fascination has not dimmed in the intervening 23 or so years. Finding value for businesses in this intersection of technology and behaviour is where he is most happy and productive.

Previously spending time in agencies (Saatchi & Saatchi and Mirum) and client side (EMI Records and Reed Exhibitions) has given him a rounded view of the digital, marketing and sales functions across many vertical industries.

He has spent the last ten years working in insurance after transferring from Hiscox in London (where he spent three years in a global role from 2013) to DirectAsia where he has held positions in Singapore and Thailand.