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Sarah has over 20+ years of experience in the travel and hospitality industry, is deeply connected globally in the travel industry and currently serves
on the executive board of Pacific Asia Travel Association and was the previous Chairperson.

Sarah leads the Marketing Sales team at Tripadvisor, for the Asia Pacific region.  With her background, Sarah has a deep understanding on how to leverage digital platforms and big data to promote a destination to the right audience globally, efficiently. Her team’s key focus is to work with and support all Ministries of Tourism across Asia Pacific, as well as help local hospitality businesses better understand the impact of digitalt o their business.