Spencer has spent 15 years in marketing analytics, consumer insights and customer analytics. His experience spans multiple categories where he has been running and overseeing projects across 5 continents

He is currently driving the marketing analytics practice at GfK – focusing on the APAC region

Spencer’s key interest is in helping clients transform their organizations into data driven decision makers. Often times, this means taking data and turning it into compelling stories that build business cases.

He has a degree in media studies and certifications in data science