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Upali Dasgupta is the Marketing Director for Meltwater, Asia Pacific and Japan. She is a marketing executive in the SaaS and digital space, and has over 19 years of experience across varied industries (SaaS, media, Telecom & IT ) across B2C and B2B organizations. At Meltwater she works with a team of marketing rockstars to grow the brand’s presence in the region and is focussed on creating go to market strategies in partnership with cross-functional teams. She is shaping Meltwater’s marketing program to be rooted in a data driven approach across online and offline channels covering PR, digital marketing, content marketing, performance marketing, customer advocacy to generate demand.