- A B2B marketing strategy professional with over 20 years of progressive marketing communication and market management expertise in the technology space, with demonstrated initiative, business value, creativity and success.
- Proactive leader/manager with immersive experience in global, cross-cultural environments. Proven track record of creating and deploying programmatic marketing strategies, streamlining workflow across global cultures and virtual team environments to increase productivity.
- Expertise in strategic planning, new business start-up, market planning and execution, budgeting/finance, customer service, and staff training, supervision and mentoring.
- Global partner ecosystem management and regional deployment of ‘fit-for-purpose’ co-marketing and opportunity-oriented enablement programs, across Asia, Oceania, Africa and the Middle East.
- Highly skilled in driving pricing strategy, competitive and market analysis, staffing, vendor relations, new product roll-out, change management and one-to-few ABM strategy.
- Over 14 years of experience in Business Analysis, Information Architecture and Design, coupled with Social Media strategy testing and augmentation.
- Extensive experience in Media and Analyst relations as well as Public Sector relationships across the APAC region.