A B2B marketing strategy professional with over 20 years of progressive marketing communication and market management expertise in the technology space, with demonstrated initiative, business value, creativity and success.
Proactive leader/manager with immersive experience in global, cross-cultural environments. Proven track record of creating and deploying programmatic marketing strategies, streamlining workflow across global cultures and virtual team environments to increase productivity.
Expertise in strategic planning, new business start-up, market planning and execution, budgeting/finance, customer service, and staff training, supervision and mentoring.
Global partner ecosystem management and regional deployment of ‘fit-for-purpose’ co-marketing and opportunity-oriented enablement programs, across Asia, Oceania, Africa and the Middle East.
Highly skilled in driving pricing strategy, competitive and market analysis, staffing, vendor relations, new product roll-out, change management and one-to-few ABM strategy.
Over 14 years of experience in Business Analysis, Information Architecture and Design, coupled with Social Media strategy testing and augmentation.
Extensive experience in Media and Analyst relations as well as Public Sector relationships across the APAC region.