Enlightening possibilities: how product marketing drives industry transformation

Talk:

Product marketing managers impact and lead the transformation in industries that are undergoing radical changes. In this session we will explore the role PMMs play in the lifecycle of an industry such as Smart Home by executing business strategy. You will gain valuable insights into:

• Understanding consumer journey
• Deriving actionable insights
• Using data to prioritize business challenges/opportunities
• Making decisions that matter

We will deep dive into business problems product marketers tackle daily such as developing consumer personas, deciding GTM, or channel pricing. Join us to unlock the new worlds of opportunities digitalization and consumer intelligence brings to product marketers and how one can unleash the next big transformation in their organization