• Start Time:
    12:30PM
  • End Time:
    01:00PM
  • Day:
    Day 2

Talk:

  • Discussing strategies and tactics to feed to your CRM platforms
  • How to engage with consumers to retrieve 1st party data, including utilising contextual insights, consumer, behavioural and product data
  • Taking advantage of CRMs to increase consumer understanding and meet marketing and business objectives

Associated Speakers:

Snigdha Nandan

Executive Director, Global Head of Digital Marketing (WRB)

Standard Chartered

Associated Talks:

12:30PM - Day 2

View Fireside Chat: Creating a Full-Funnel CRM Approach

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Vanessa Ng

Regional Customer Experience Manager, SEAO

Jaeger-LeCoultre

Associated Talks:

12:30PM - Day 2

View Fireside Chat: Creating a Full-Funnel CRM Approach

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Ashutosh Jaiswal

Head - Commercial Digital Transformation

The Coca-Cola Company

Associated Talks:

12:30PM - Day 2

View Fireside Chat: Creating a Full-Funnel CRM Approach

02:00PM - Day 2

View Panel: E-Commerce Express: Keeping up with ever changing consumer behaviours

View Full Info