Competition which the jury awarded with the motivation, “This simple and impactful case study is set for making a tremendous difference across all Not-For-Profits globally.”
Our Better World (OBW) is the digital storytelling initiative of the Singapore International Foundation. It aims to inspire online audiences into action via stories of good. Given a lack of primary research in digital storytelling for social impact in Asia upon which to call for guidance, primary research was needed. Following a collaboration with Kantar, a dual approach combining personal and digital interactions in each of five Asian markets was developed. This enabled the presenters to fuse exploratory, evaluative, and projective perspectives to not only understand current realties and their contexts, but ladder insights up into action.