Facebook recently reported that a combination of OOH and Social Media drives greater intent to purchase. Meanwhile, digital brands like Grab, Foodpanda, Traveloka, and Spotify are among the largest spenders on billboards.
According to Nielsen’s OOH Advertising Study 2019, 33% of OOH viewers reported searching for the advertised brand online. As the medium is transformed by digital and now offers many more capabilities – programmatic buying, dynamic creatives, and amplifying social content – it has become the fastest-growing traditional channel. This session explores how OOH media can be and is being used to drive online engagement.
09:40AM - Day 2