• Start Time:
    12:30PM
  • End Time:
    12:50PM
  • Day:
    Day 1

Talk:

  • Uncover what’s working in your digital media strategy and how you can optimize your marketing plan
  • Identify the ROI of your media spend on different marketing activities
  • How should you reallocate budget in your marketing mix to deliver greater sales impact?
  • Maximize media effectiveness and spend more efficiently and effectively

Associated Speakers:

Spencer Ng

Media Analytics Lead for GfK APAC, Middle East, Turkey & Africa

GfK

Associated Talks:

12:30PM - Day 1

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