Machine learning and artificial intelligence are powerful business tools but the anticipated growth of these technologies has led to speculation that they may bring radical, unprecedented changes to the global economy. This session will explore the crucial role of human supervision in implementing machine learning within digital advertising.
- Current adoption of Machine Learning in digital advertising and its impact on brand-agency relationships
- Pitfalls of algorithms and the limitations of data without human supervision
- The need to invest in human capabilities and nurture digital talent
Managing Director APAC
M&C Saatchi Performance
02:30PM - Day 2