Day 1 - 2 December 2020

DMWF Asia agenda will run in SGT timezone

08:50AM

DMWF Asia Virtual Welcome

09:00AM

David Lee

, Head of Digital Commerce and Member of International eCommerce Standard Working Committee

SIRS Singapore Institute of Retail Studies (NYP)

Associated Talks:

09:00AM - Day 1

View Ready for Marketing 5.0 – for an Internet Age of Value and Intelligent Business

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Ready for Marketing 5.0 – for an Internet Age of Value and Intelligent Business

Well-known brands (BMW, Walmart, Marriot, etc) have been successful in the era from the flow of capital. Newcomers Uber, Amazon, Airbnb thrive in the era from the flow of information; an internet age of information. Moving forward to 2020, AI+IoT+Blockchain will bring in the new Internet age of value; transforming the organisation from business intelligence to intelligent business.

How do you get ready:

  1. Learn from Philip Kotler of mind-changing marketing 4.0 and Alibaba’s Chief Strategist new era of Smart Business
  2. Create a new world of marketing automation platform with 5,000 personas; with case study China PinAn (world largest fintech of >380,000 staff go digitisation)

Innovate with AI, Live Broadcast, etc and making sense of new digital media with case study Luckin, Intime cosmetic promoters on the live broadcast, etc.

. David Lee, , Head of Digital Commerce and Member of International eCommerce Standard Working Committee, SIRS Singapore Institute of Retail Studies (NYP)
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09:20AM

Virtual Networking and Expo Visit

09:30AM

Cherry Sireetorn Prommawin

Search Quality Analyst

Google Asia Pacific

Associated Talks:

09:30AM - Day 1

View Managing your online presence on Google Search

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Managing your online presence on Google Search

Google Search is the most-used search engine on the World Wide Web, handling more than three billion searches each day. In this session, you will learn how you can optimize your websites for users and to be compatible with Google search engine. You will learn how search works. You will be given tips on how to do well on search and explore tools that Google offers which you can use to manage your online presence on Google Search. This session is suitable for website or business owners as well as web developers who want to learn more about your website presence on Google organic search.

. Cherry Sireetorn Prommawin, Search Quality Analyst, Google Asia Pacific
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10:00AM

Ben Soubies

Managing Director, APAC

Talkwalker

Associated Talks:

10:00AM - Day 1

View Going from data-driven to Insights-driven marketing

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View Talkwalker

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Going from data-driven to Insights-driven marketing

  • Discover meaningful industry trends and conversations to fuel your content ideation
  • Capitalise on AI to improve data and sentiment accuracy
  • Empower your team with actionable consumer insights for better decisions
. Ben Soubies, Managing Director, APAC, Talkwalker
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10:30AM

Alin Dobrea

Head of Marketing Solutions and Partnerships

ZALORA

Associated Talks:

10:30AM - Day 1

View 360 Marketing: Boosting Brand Awareness and Performance

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360 Marketing: Boosting Brand Awareness and Performance

  • Case studies of how ZAP has impacted brands awareness in APAC Region
  • How to create immersive brand experiences digital and beyond
  • Localised storytelling that engages with customers
. Alin Dobrea, Head of Marketing Solutions and Partnerships, ZALORA
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10:50AM

Virtual Networking and Expo Visit

11:30AM

Aashay Shah

Director

Neo Media World

Associated Talks:

11:30AM - Day 1

View Opportunities & Future of Voice Based Marketing

01:00PM - Day 2

View Panel: Customers Loyalty: How to Improve Retention with Personalisation & Digital Experiences

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Opportunities & Future of Voice Based Marketing

. Aashay Shah, Director, Neo Media World
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11:50AM

Virtual Networking and Expo Visit

12:30PM

Justine Lukas

Director

Kantar Singapore

Associated Talks:

12:30PM - Day 1

View Inspiring Action Through Storytelling Empowering Digital Storytelling for Good in Asia

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Rebecca Lim

Head

Our Better World

Associated Talks:

12:30PM - Day 1

View Inspiring Action Through Storytelling Empowering Digital Storytelling for Good in Asia

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Inspiring Action Through Storytelling Empowering Digital Storytelling for Good in Asia

Competition which the jury awarded with the motivation, “This simple and impactful case study is set for making a tremendous difference across all Not-For-Profits globally.”

Our Better World (OBW) is the digital storytelling initiative of the Singapore International Foundation. It aims to inspire online audiences into action via stories of good. Given a lack of primary research in digital storytelling for social impact in Asia upon which to call for guidance, primary research was needed. Following a collaboration with Kantar, a dual approach combining personal and digital interactions in each of five Asian markets was developed. This enabled the presenters to fuse exploratory, evaluative, and projective perspectives to not only understand current realties and their contexts, but ladder insights up into action.

. Justine Lukas, Director, Kantar Singapore
. Rebecca Lim, Head, Our Better World
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12:50PM

Virtual Networking and Expo Visit

01:00PM

Srikanth Ramachandran

Group CEO

Moving Walls

Associated Talks:

01:00PM - Day 1

View Is Offline Media Becoming the Biggest Driver of Online Engagement?

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Is Offline Media Becoming the Biggest Driver of Online Engagement?

Facebook recently reported that a combination of OOH and Social Media drives greater intent to purchase. Meanwhile, digital brands like Grab, Foodpanda, Traveloka, and Spotify are among the largest spenders on billboards.

According to Nielsen’s OOH Advertising Study 2019, 33% of OOH viewers reported searching for the advertised brand online. As the medium is transformed by digital and now offers many more capabilities – programmatic buying, dynamic creatives, and amplifying social content – it has become the fastest-growing traditional channel. This session explores how OOH media can be and is being used to drive online engagement.

. Srikanth Ramachandran, Group CEO, Moving Walls
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02:00PM

Kelvin Lee

Global Director of Social Media Experience

Refinitiv

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Grace Kok

APAC Lead for Content Marketing

Bytedance Lark

Associated Talks:

02:00PM - Day 1

View Panel: Exploring an Effective B2B Social Media Strategy

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Tanvi Bist

Account Director

LinkedIn

Associated Talks:

02:00PM - Day 1

View Panel: Exploring an Effective B2B Social Media Strategy

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Mohit Gupta

Director APAC - Head of Marketing & Social Media

Deutsche Bank

Associated Talks:

02:00PM - Day 1

View Panel: Exploring an Effective B2B Social Media Strategy

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Panel: Exploring an Effective B2B Social Media Strategy

  • How to define your marketing objectives
  • Generating a healthy ROI from social media
  • The importance of building your brand and personas on social media
  • Creating & managing a direct customer service tool through social channels
Moderator: . Kelvin Lee, Global Director of Social Media Experience, Refinitiv
. Grace Kok, APAC Lead for Content Marketing, Bytedance Lark
. Tanvi Bist, Account Director, LinkedIn
. Mohit Gupta, Director APAC - Head of Marketing & Social Media, Deutsche Bank
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03:30PM

Ankit Agarwal

Senior Director, Growth Marketing

Accel

Associated Talks:

03:30PM - Day 1

View Leveraging insights to power a personalised customer journey for a seamless CX

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Leveraging insights to power a personalised customer journey for a seamless CX

  • Importance of understanding customer persona
  • Framework to identify customer journey
  • Translating customer insights into action
. Ankit Agarwal, Senior Director, Growth Marketing , Accel
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