#DMWF Asia Agenda

Well-known brands (BMW, Walmart, Marriot, etc) have been successful in the era from the flow of capital. Newcomers Uber, Amazon, Airbnb thrive in the era from the flow of information; an internet age of information. Moving forward to 2020, AI+IoT+Blockchain will bring in the new Internet age of value; transforming the organisation from business intelligence to intelligent business.

How do you get ready:

1. Learn from Philip Kotler of mind-changing marketing 4.0 and Alibaba’s Chief Strategist new era of Smart Business
2. Create a new world of marketing automation platform with 5,000 personas; with case study China PinAn (world largest fintech of >380,000 staff go digitisation)

Innovate with AI, Live Broadcast, etc and making sense of new digital media with case study Luckin, Intime cosmetic promoters on the live broadcast, etc.

• Big data vs. small data: how do you filter through the data noise and identify what’s relevant?
• Quantifying the real value of data for your business
• How can you help the business build KPIs into business’ objectives?
• Using analytics to accelerate customer understanding
• Choosing a data management platform

• Going beyond the fundamentals of Social Listening
• Understanding the Market Research journey
• Identifying trends to be ahead of your consumers

Competition which the jury awarded with the motivation, “This simple and impactful case study is set for making a tremendous difference across all Not-For-Profits globally.”

Our Better World (OBW) is the digital storytelling initiative of the Singapore International Foundation. It aims to inspire online audiences into action via stories of good. Given a lack of primary research in digital storytelling for social impact in Asia upon which to call for guidance, primary research was needed. Following a collaboration with Kantar, a dual approach combining personal and digital interactions in each of five Asian markets was developed. This enabled the presenters to fuse exploratory, evaluative, and projective perspectives to not only understand current realties and their contexts, but ladder insights up into action.

• Discover meaningful industry trends and conversations to fuel your content ideation
• Capitalise on AI to improve data and sentiment accuracy
• Empower your team with actionable consumer insights for better decisions

• Create a digital social ecosystem (digital community) to amplify messages and drive engagement.
• Maintain the ‘social’ aspect of social media; ensure your branded content retains personality.
• Use data to inform your content
• Build audience loyalty through consistent and engaging content

• How to define your marketing objectives
• Generating a healthy ROI from social media
• The importance of building your brand and personas on social media
• Creating & managing a direct customer service tool through social channels

• Case studies of how ZAP has impacted brands awareness in APAC Region
• How to create immersive brand experiences digital and beyond
• Localised storytelling that engages with customers

• How increasing availability of digital consumer data is changing the way brands understand consumers
• The rise of social listening and how it influences decision making across marketing, sales, product, and insights departments
• The increase of image usage on social media and how it’s changing the way brands understand and interact with consumers

• Powering age-old automotive industry with technology and communities
• Understanding what makes a community tick and grow organically
• Supporting your business strategy by rewarding early adopters
• Why creative content is driving customers to online communities
• Letting your community power your brand

Facebook recently reported that a combination of OOH and Social Media drives greater intent to purchase. Meanwhile, digital brands like Grab, Foodpanda, Traveloka, and Spotify are among the largest spenders on billboards.

According to Nielsen’s OOH Advertising Study 2019, 33% of OOH viewers reported searching for the advertised brand online. As the medium is transformed by digital and now offers many more capabilities – programmatic buying, dynamic creatives, and amplifying social content – it has become the fastest-growing traditional channel. This session explores how OOH media can be and is being used to drive online engagement.

• Building meaningful customer relationships with authenticity
• The shift to 1:1 interaction with customers for engagement & growth
• Building community, trust & socialization on your channels
• Designing on-trend & rewarding influencer campaigns
• Chatbots – Why are they important for engagement on social?

While the industry has fallen under some criticism in the past year, most notably due to influencers with inflated follower and engagement metrics, it looks like influencer marketing is here to stay. Join the presentation about the current and future state of influencer marketing.

• Importance of understanding customer persona
• Framework to identify customer journey
• Translating customer insights into action

• What is a great DX and how does that support customer loyalty?
• How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
• Why should brands look at being agile & customer-centric whilst utilising all resources and insights
• How can dynamic content across search support customer loyalty?

Machine learning and artificial intelligence are powerful business tools but the anticipated growth of these technologies has led to speculation that they may bring radical, unprecedented changes to the global economy. This session will explore the crucial role of human supervision in implementing machine learning within digital advertising.

Key Takeaways

• Current adoption of Machine Learning in digital advertising and its impact on brand-agency relationships
• Pitfalls of algorithms and the limitations of data without human supervision
• The need to invest in human capabilities and nurture digital talent

• Identifying and setting strategy goals – what do you want to achieve and by when?
• Understanding who your customers are and identifying the best channels to reach them
• How to ensure you are sending the right message for your audience
• Calculating the ROI for your strategy
• Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
• Making sense of data – find, understand and engage the audience that matters for your business

• The rise of influencer marketing and where brands will be taking it next…
• How to enhance and engaged consumers with customisable & niche messaging
• Understanding how to utilise the most cost-effective customer acquisition channel in the APAC Market
• Micro and Macro – Who to use and when to use?