#DMWF Asia Agenda

Well-known brands (BMW, Walmart, Marriot, etc) have been successful in the era from the flow of capital. Newcomers Uber, Amazon, Airbnb thrive in the era from the flow of information; an internet age of information. Moving forward to 2020, AI+IoT+Blockchain will bring in the new Internet age of value; transforming the organisation from business intelligence to intelligent business.

How do you get ready:

1. Learn from Philip Kotler of mind-changing marketing 4.0 and Alibaba’s Chief Strategist new era of Smart Business
2. Create a new world of marketing automation platform with 5,000 personas; with case study China PinAn (world largest fintech of >380,000 staff go digitisation)

Innovate with AI, Live Broadcast, etc and making sense of new digital media with case study Luckin, Intime cosmetic promoters on the live broadcast, etc.

Google Search is the most-used search engine on the World Wide Web, handling more than three billion searches each day. In this session, you will learn how you can optimize your websites for users and to be compatible with Google search engine. You will learn how search works. You will be given tips on how to do well on search and explore tools that Google offers which you can use to manage your online presence on Google Search. This session is suitable for website or business owners as well as web developers who want to learn more about your website presence on Google organic search.

• Discover meaningful industry trends and conversations to fuel your content ideation
• Capitalise on AI to improve data and sentiment accuracy
• Empower your team with actionable consumer insights for better decisions

• Case studies of how ZAP has impacted brands awareness in APAC Region
• How to create immersive brand experiences digital and beyond
• Localised storytelling that engages with customers

Competition which the jury awarded with the motivation, “This simple and impactful case study is set for making a tremendous difference across all Not-For-Profits globally.”

Our Better World (OBW) is the digital storytelling initiative of the Singapore International Foundation. It aims to inspire online audiences into action via stories of good. Given a lack of primary research in digital storytelling for social impact in Asia upon which to call for guidance, primary research was needed. Following a collaboration with Kantar, a dual approach combining personal and digital interactions in each of five Asian markets was developed. This enabled the presenters to fuse exploratory, evaluative, and projective perspectives to not only understand current realties and their contexts, but ladder insights up into action.

Facebook recently reported that a combination of OOH and Social Media drives greater intent to purchase. Meanwhile, digital brands like Grab, Foodpanda, Traveloka, and Spotify are among the largest spenders on billboards.

According to Nielsen’s OOH Advertising Study 2019, 33% of OOH viewers reported searching for the advertised brand online. As the medium is transformed by digital and now offers many more capabilities – programmatic buying, dynamic creatives, and amplifying social content – it has become the fastest-growing traditional channel. This session explores how OOH media can be and is being used to drive online engagement.

• How to define your marketing objectives
• Generating a healthy ROI from social media
• The importance of building your brand and personas on social media
• Creating & managing a direct customer service tool through social channels

• Importance of understanding customer persona
• Framework to identify customer journey
• Translating customer insights into action