Day 1 - 18 February 2020

09:20AM

Andrew Chow

Founder

Asia Future TV

Associated Talks:

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View Asia Future TV

09:00AM - Day 2

View Chair’s Welcome and Opening Remarks – Day Two

09:20AM - Day 1

View Chair’s Welcome and Opening Remarks – Day One

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Chair’s Welcome and Opening Remarks – Day One

. Andrew Chow, Founder, Asia Future TV
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09:30AM

David Lee

Head of Digital Commerce and International eCommerce Standard Working Committee

SIRS Singapore Institute of Retail Studies (NYP)

Associated Talks:

09:30AM - Day 1

View Ready for Marketing 5.0 – for an Internet Age of Value and Intelligent Business

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Ready for Marketing 5.0 – for an Internet Age of Value and Intelligent Business

Well-known brands (BMW, Walmart, Marriot, etc) have been successful in the era from the flow of capital. Newcomers Uber, Amazon, Airbnb thrive in the era from the flow of information; an internet age of information. Moving forward to 2020, AI+IoT+Blockchain will bring in the new Internet age of value; transforming the organisation from business intelligence to intelligent business.

How do you get ready:

  1. Learn from Philip Kotler of mind-changing marketing 4.0 and Alibaba’s Chief Strategist new era of Smart Business
  2. Create a new world of marketing automation platform with 5,000 personas; with case study China PinAn (world largest fintech of >380,000 staff go digitisation)

Innovate with AI, Live Broadcast, etc and making sense of new digital media with case study Luckin, Intime cosmetic promoters on the live broadcast, etc.

. David Lee, Head of Digital Commerce and International eCommerce Standard Working Committee, SIRS Singapore Institute of Retail Studies (NYP)
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10:00AM

Paulo Almeida

CEO & Founder

Clientscape

Associated Talks:

10:00AM - Day 1

View Track Sponsor – Turning Followers into Brand Lovers and leveraging Tactical Social Media Insights

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View Clientscape

10:10AM - Day 2

View Panel: Social Trends & Essential Strategies for the Year Ahead

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Track Sponsor – Turning Followers into Brand Lovers and leveraging Tactical Social Media Insights

. Paulo Almeida, CEO & Founder, Clientscape
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10:30AM

Beaudon McLaren

Director, Marketing Technology & Analytics

Omnicom Media Group Asia Pacific

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Abhishek Grover

Regional Digital Marketing Head - Smartphones (South-East Asia & Oceania)

Samsung

Associated Talks:

10:30AM - Day 1

View Panel Discussion: Customer Acquisition by Data Driven Marketing Strategies

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Priyanka Nath

Digital Marketing Director, Global Marketing

Expedia Group

Associated Talks:

10:30AM - Day 1

View Panel Discussion: Customer Acquisition by Data Driven Marketing Strategies

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Anshul Punhani

Chief Marketing Officer

Monster

Associated Talks:

10:30AM - Day 1

View Panel Discussion: Customer Acquisition by Data Driven Marketing Strategies

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Panel Discussion: Customer Acquisition by Data Driven Marketing Strategies

  • Big data vs. small data: how do you filter through the data noise and identify what’s relevant?
  • Quantifying the real value of data for your business
  • How can you help the business build KPIs into business’ objectives?
  • Using analytics to accelerate customer understanding
  • Choosing a data management platform
Moderator: . Beaudon McLaren, Director, Marketing Technology & Analytics, Omnicom Media Group Asia Pacific
. Abhishek Grover, Regional Digital Marketing Head - Smartphones (South-East Asia & Oceania), Samsung
. Priyanka Nath, Digital Marketing Director, Global Marketing, Expedia Group
. Anshul Punhani, Chief Marketing Officer , Monster
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11:10AM

Mo Taguri

Education & Enablement Specialist

Brandwatch

Associated Talks:

11:10AM - Day 1

View Platinum Sponsor Brandwatch Keynote

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View Brandwatch

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Platinum Sponsor Brandwatch Keynote

. Mo Taguri, Education & Enablement Specialist, Brandwatch
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11:40AM

Morning Network Break

12:10PM

Justine Lukas

Director

Kantar Singapore

Associated Talks:

12:10PM - Day 1

View Inspiring Action Through Storytelling Empowering Digital Storytelling for Good in Asia

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Rebecca Lim

Head

Our Better World

Associated Talks:

12:10PM - Day 1

View Inspiring Action Through Storytelling Empowering Digital Storytelling for Good in Asia

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Inspiring Action Through Storytelling Empowering Digital Storytelling for Good in Asia

Competition which the jury awarded with the motivation, “This simple and impactful case study is set for making a tremendous difference across all Not-For-Profits globally.”

Our Better World (OBW) is the digital storytelling initiative of the Singapore International Foundation. It aims to inspire online audiences into action via stories of good. Given a lack of primary research in digital storytelling for social impact in Asia upon which to call for guidance, primary research was needed. Following a collaboration with Kantar, a dual approach combining personal and digital interactions in each of five Asian markets was developed. This enabled the presenters to fuse exploratory, evaluative, and projective perspectives to not only understand current realties and their contexts, but ladder insights up into action.

. Justine Lukas, Director, Kantar Singapore
. Rebecca Lim, Head, Our Better World
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12:40PM

Ben Soubies

Head of APAC

Talkwalker

Associated Talks:

12:40PM - Day 1

View Going from data-driven to Insights-driven marketing

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View Talkwalker

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Going from data-driven to Insights-driven marketing

  • Discover meaningful industry trends and conversations to fuel your content ideation
  • Capitalise on AI to improve data and sentiment accuracy
  • Empower your team with actionable consumer insights for better decisions
. Ben Soubies, Head of APAC, Talkwalker
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01:10PM

Veriyanta Kusuma

Head of Community & Social Marketing

Traveloka

Associated Talks:

04:40PM - Day 2

View Panel: Why it works – Influencer Marketing in APAC

01:10PM - Day 1

View Bringing Your Campaigns to Life Through Dynamic Content and Engagement on Digital Platforms

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Bringing Your Campaigns to Life Through Dynamic Content and Engagement on Digital Platforms

  • Create a digital ecosystem to amplify messages and drive engagement.
  • Maintain the ‘social’ aspect of social media; ensure your branded content retains personality.
  • Use data to inform your content
  • Build audience loyalty through consistent and engaging content
. Veriyanta Kusuma, Head of Community & Social Marketing , Traveloka
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01:40PM

Lunch Networking Break

02:30PM

Kelvin Lee

Global Director of Social Media Experience

Refinitiv

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Grace Kok

APAC Lead for Content Marketing

Bytedance Lark

Associated Talks:

02:30PM - Day 1

View Panel: Exploring an Effective B2B Social Media Strategy

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Tanvi Bist

Account Director

LinkedIn

Associated Talks:

02:30PM - Day 1

View Panel: Exploring an Effective B2B Social Media Strategy

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Mohit Gupta

Director APAC - Head of Marketing & Social Media

Deutsche Bank

Associated Talks:

02:30PM - Day 1

View Panel: Exploring an Effective B2B Social Media Strategy

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Panel: Exploring an Effective B2B Social Media Strategy

  • How to define your marketing objectives
  • Generating a healthy ROI from social media
  • The importance of building your brand and personas on social media
  • Creating & managing a direct customer service tool through social channels
Moderator: . Kelvin Lee, Global Director of Social Media Experience, Refinitiv
. Grace Kok, APAC Lead for Content Marketing, Bytedance Lark
. Tanvi Bist, Account Director, LinkedIn
. Mohit Gupta, Director APAC - Head of Marketing & Social Media, Deutsche Bank
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03:10PM

Alin Dobrea

Head of Marketing Solutions and Partnerships

ZALORA

Associated Talks:

03:10PM - Day 1

View 360 Marketing: Boosting Brand Awareness and Performance

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360 Marketing: Boosting Brand Awareness and Performance

  • Case studies of how ZAP has impacted brands awareness in APAC Region
  • How to create immersive brand experiences digital and beyond
  • Localised storytelling that engages with customers
. Alin Dobrea, Head of Marketing Solutions and Partnerships, ZALORA
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03:40PM

Content & Digital Experiences Sponsor Solo

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04:10PM

Afternoon Networking Break

04:30PM

VC John

Global Marketing Director – Industry Marketing

Accenture

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Tyler Tai

Sales Engineer

Brandwatch

Associated Talks:

-

View Brandwatch

04:30PM - Day 1

View Panel: Customer Centricity; Using Digital Insights to Identify, Analyse and Engage with Consumers

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Kabeer Chaudhary

Managing Partner APAC

M&C Saatchi Performance

Associated Talks:

04:30PM - Day 1

View Panel: Customer Centricity; Using Digital Insights to Identify, Analyse and Engage with Consumers

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Sisca Margaretta

Chief Marketing Officer

Experian Asia Pacific

Associated Talks:

04:30PM - Day 1

View Panel: Customer Centricity; Using Digital Insights to Identify, Analyse and Engage with Consumers

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Panel: Customer Centricity; Using Digital Insights to Identify, Analyse and Engage with Consumers

  • How increasing availability of digital consumer data is changing the way brands understand consumers
  • The rise of social listening and how it influences decision making across marketing, sales, product, and insights departments
  • The increase of image usage on social media and how it’s changing the way brands understand and interact with consumers
Moderator: . VC John, Global Marketing Director – Industry Marketing, Accenture
. Tyler Tai, Sales Engineer, Brandwatch
. Kabeer Chaudhary, Managing Partner APAC , M&C Saatchi Performance
. Sisca Margaretta, Chief Marketing Officer , Experian Asia Pacific
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05:10PM

Growing a Culture of Innovation within Digital

  • Understand how global companies transformed into innovation-led businesses
  • Why your “Employees” are the most critical factor for a successful digital transformation
  • Understand how managers can foster a culture of experimentation
  • Creating a culture in which risk-taking is acceptable
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05:40PM

Networking Drink in #DMWF Expo

07:00PM

End of Day One at #DMWF Asia

Day 2 - 19 February 2020

09:00AM

Andrew Chow

Founder

Asia Future TV

Associated Talks:

-

View Asia Future TV

09:00AM - Day 2

View Chair’s Welcome and Opening Remarks – Day Two

09:20AM - Day 1

View Chair’s Welcome and Opening Remarks – Day One

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Chair’s Welcome and Opening Remarks – Day Two

. Andrew Chow, Founder, Asia Future TV
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09:10AM

Manisha Seewal

Group Chief Marketing Officer

Carro

Associated Talks:

09:10AM - Day 2

View The Power of Digital Communities 

04:00PM - Day 2

View Panel: Examining Your Digital Marketing Strategy for 2020

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The Power of Digital Communities 

  • Powering age-old automotive industry with technology and communities
  • Understanding what makes a community tick and grow organically
  • Supporting your business strategy by rewarding early adopters
  • Why creative content is driving customers to online communities
  • Letting your community power your brand
. Manisha Seewal, Group Chief Marketing Officer , Carro
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09:40AM

Social & Influencer Sponsor Solo Day 2

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10:10AM

Andrew Chow

Founder

Asia Future TV

Associated Talks:

-

View Asia Future TV

09:00AM - Day 2

View Chair’s Welcome and Opening Remarks – Day Two

09:20AM - Day 1

View Chair’s Welcome and Opening Remarks – Day One

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Fiza Malhotra

Head of Marketing

Space Matrix

Associated Talks:

10:10AM - Day 2

View Panel: Social Trends & Essential Strategies for the Year Ahead

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Paulo Almeida

CEO & Founder

Clientscape

Associated Talks:

10:00AM - Day 1

View Track Sponsor – Turning Followers into Brand Lovers and leveraging Tactical Social Media Insights

-

View Clientscape

10:10AM - Day 2

View Panel: Social Trends & Essential Strategies for the Year Ahead

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Shannon Quek, Ph.D

Head of Brand and Consumer Marketing, Decorative Paints

AkzoNobel

Associated Talks:

10:10AM - Day 2

View Panel: Social Trends & Essential Strategies for the Year Ahead

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Panel: Social Trends & Essential Strategies for the Year Ahead

  • Building meaningful customer relationships with authenticity
  • The shift to 1:1 interaction with customers for engagement & growth
  • Building community, trust & socialization on your channels
  • Designing on-trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?
Moderator: . Andrew Chow, Founder, Asia Future TV
. Fiza Malhotra, Head of Marketing, Space Matrix
. Paulo Almeida, CEO & Founder, Clientscape
. Shannon Quek, Ph.D, Head of Brand and Consumer Marketing, Decorative Paints, AkzoNobel
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10:50AM

Social & Influencer Sponsor Solo Day 2

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11:05AM

Morning Network Break

12:00PM

The Power of CX in 2020 and Beyond

  • Learn the importance of CX in the Digital World
  • How to create Consumer Engagement that works for your brand and platforms
  • How Customer Experience can evolve your brand, loyalty, and ROI

 

 

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12:30PM

eCommerce, Personlisation & CX Sponsor Solo

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01:00PM

Peiru Teo

CEO

KeyReply

Associated Talks:

01:00PM - Day 2

View Panel: Customers Loyalty: How to Improve Retention with Personalisation & Digital Experiences

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Tommy Zheng

Deputy Director, Customer Experience & Marketing

Singapore Economic Development Board (EDB)

Associated Talks:

01:00PM - Day 2

View Panel: Customers Loyalty: How to Improve Retention with Personalisation & Digital Experiences

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Panel: Customers Loyalty: How to Improve Retention with Personalisation & Digital Experiences

  • What is a great DX and how does that support customer loyalty?
  • How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
  • Why should brands look at being agile & customer-centric whilst utilising all resources and insights
  • How can dynamic content across search support customer loyalty?
. Peiru Teo, CEO, KeyReply
. Tommy Zheng, Deputy Director, Customer Experience & Marketing, Singapore Economic Development Board (EDB)
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01:40PM

Lunch Networking Break

02:30PM

Chris Steedman  

Managing Director APAC

M&C Saatchi Performance

Associated Talks:

02:30PM - Day 2

View The Power of People & AI: How Human Supervision Can Drive True Performance

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The Power of People & AI: How Human Supervision Can Drive True Performance

Machine learning and artificial intelligence are powerful business tools but the anticipated growth of these technologies has led to speculation that they may bring radical, unprecedented changes to the global economy. This session will explore the crucial role of human supervision in implementing machine learning within digital advertising.

Key Takeaways

  • Current adoption of Machine Learning in digital advertising and its impact on brand-agency relationships
  • Pitfalls of algorithms and the limitations of data without human supervision
  • The need to invest in human capabilities and nurture digital talent
. Chris Steedman  , Managing Director APAC, M&C Saatchi Performance
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03:00PM

Data & Disruptive Tech Sponsor Solo Day 2

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03:30PM

Afternoon Networking Break

04:00PM

VC John

Global Marketing Director – Industry Marketing

Accenture

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Vivek Khandelwal

APAC Regional Digital Marketing Team

Autodesk

Associated Talks:

04:00PM - Day 2

View Panel: Examining Your Digital Marketing Strategy for 2020

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Manisha Seewal

Group Chief Marketing Officer

Carro

Associated Talks:

09:10AM - Day 2

View The Power of Digital Communities 

04:00PM - Day 2

View Panel: Examining Your Digital Marketing Strategy for 2020

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Edwin Toh

Head of Digital Marketing

MoneyOwl

Associated Talks:

04:00PM - Day 2

View Panel: Examining Your Digital Marketing Strategy for 2020

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Panel: Examining Your Digital Marketing Strategy for 2020

  • Identifying and setting strategy goals – what do you want to achieve and by when?
  • Understanding who your customers are and identifying the best channels to reach them
  • How to ensure you are sending the right message for your audience
  • Calculating the ROI for your strategy
  • Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
  • Making sense of data – find, understand and engage the audience that matters for your business
Moderator: . VC John, Global Marketing Director – Industry Marketing, Accenture
. Vivek Khandelwal, APAC Regional Digital Marketing Team, Autodesk
. Manisha Seewal, Group Chief Marketing Officer , Carro
. Edwin Toh, Head of Digital Marketing , MoneyOwl
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04:40PM

Gracie Zhou

VP of Sales

PARKLU

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Yoki

Influencer

PARKLU

Associated Talks:

04:40PM - Day 2

View Panel: Why it works – Influencer Marketing in APAC

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Veriyanta Kusuma

Head of Community & Social Marketing

Traveloka

Associated Talks:

04:40PM - Day 2

View Panel: Why it works – Influencer Marketing in APAC

01:10PM - Day 1

View Bringing Your Campaigns to Life Through Dynamic Content and Engagement on Digital Platforms

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Panel: Why it works – Influencer Marketing in APAC

  • The rise of influencer marketing and where brands will be taking it next…
  • How to enhance and engaged consumers with customisable & niche messaging
  • Understanding how to utilise the most cost-effective customer acquisition channel in the APAC Market
  • Micro and Macro – Who to use and when to use?
Moderator: . Gracie Zhou, VP of Sales, PARKLU
. Yoki, Influencer, PARKLU
. Veriyanta Kusuma, Head of Community & Social Marketing , Traveloka
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05:20PM

End of #DMWF Asia