Day 1 - 18 February 2020

09:00AM

Chair’s Welcome and Opening Remarks – Day One

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09:10AM

David Lee

Head of Digital Commerce and International eCommerce Standard Working Committee

SIRS Singapore Institute of Retail Studies (NYP)

Associated Talks:

09:10AM - Day 1

View Ready for Marketing 5.0 – for an Internet Age of Value and Intelligent Business

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Ready for Marketing 5.0 – for an Internet Age of Value and Intelligent Business

Well-known brands (BMW, Walmart, Marriot, etc) have been successful in the era from the flow of capital. Newcomers Uber, Amazon, Airbnb thrive in the era from the flow of information; an internet age of information. Moving forward to 2020, AI+IoT+Blockchain will bring in the new Internet age of value; transforming the organisation from business intelligence to intelligent business.

How do you get ready:

  1. Learn from Philip Kotler of mind-changing marketing 4.0 and Alibaba’s Chief Strategist new era of Smart Business
  2. Create a new world of marketing automation platform with 5,000 personas; with case study China PinAn (world largest fintech of >380,000 staff go digitisation)

Innovate with AI, Live Broadcast, etc and making sense of new digital media with case study Luckin, Intime cosmetic promoters on the live broadcast, etc.

. David Lee, Head of Digital Commerce and International eCommerce Standard Working Committee, SIRS Singapore Institute of Retail Studies (NYP)
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09:40AM

Data & Disruptive Tech Sponsor Solo

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10:10AM

Panel Discussion: Customer Acquisition by Data Driven Marketing Strategies

  • Big data vs. small data: how do you filter through the data noise and identify what’s relevant?
  • Quantifying the real value of social for your business
  • How can you help the business build social KPIs into business’ objectives?
  • Using analytics to accelerate customer understanding
  • Choosing a data management platform
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10:50AM

Data & Disruptive Tech Sponsor Solo

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11:05AM

Morning Network Break

12:00PM

How Brands should Effectively Storytell in a Crowded Environment

  • Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
  • The dominance of video across social platforms
  • Targeting your audience on platforms they already exist
  • Looking to the future – how effective storytelling will generate ROI
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12:30PM

Social & Influencer Sponsor Solo

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01:00PM

Kelvin Lee

Global Director of Social Media Experience

Refinitiv

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Panel: Exploring an Effective B2B Social Media Strategy

  • How to define your marketing objectives
  • Generating a healthy ROI from social media
  • The importance of building your brand and personas on social media
  • Creating & managing a direct customer service tool through social channels
Moderator: . Kelvin Lee, Global Director of Social Media Experience, Refinitiv
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01:40PM

Lunch Networking Break

02:30PM

Bringing Your Campaigns to Life Through Dynamic Content and Engagement on Digital Platforms

  • Create a digital ecosystem to amplify messages and drive engagement.
  • Maintain the ‘social’ aspect of social media; ensure your branded content retains personality.
  • Use data to inform your content
  • Build audience loyalty through consistent and engaging content
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03:00PM

Content & Digital Experiences Sponsor Solo

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03:30PM

Beyond Page Views: An Effective Content Strategy

  • How content marketing strategies have evolved to engage with niche communities
  • Locking down your content strategy goals
  • A holistic view to content data & metrics
  • Enhancing your brand attachment with content engagement
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04:00PM

Afternoon Networking Break

04:30PM

Insights & Transformation Sponsor Solo

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04:45PM

Panel: Customer Centricity; Using Digital Insights to Identify, Analyse and Engage with Consumers

  • How increasing availability of digital consumer data is changing the way brands understand consumers
  • The rise of social listening and how it influences decision making across marketing, sales, product, and insights departments
  • The increase of image usage on social media and how it’s changing the way brands understand and interact with consumers
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05:25PM

Growing a Culture of Innovation within Digital

  • Understand how global companies transformed into innovation-led businesses
  • Why your “Employees” are the most critical factor for a successful digital transformation
  • Understand how managers can foster a culture of experimentation
  • Creating a culture in which risk-taking is acceptable
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05:30PM

Networking Drink in #DMWF Expo

06:30PM

End of Day One at #DMWF Asia

Day 2 - 19 February 2020

09:00AM

Chair’s Welcome and Opening Remarks – Day Two

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09:10AM

Growing Your Brand Through Social Listening

  • Measuring social sentiments for your brand
  • Overcoming challenges in social listening
  • Finding opportunities from social sentiments for your content and campaigns
  • Improving your audience engagement
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09:40AM

Social & Influencer Sponsor Solo Day 2

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10:10AM

Shannon Quek, Ph.D

Head of Brand and Consumer Marketing, Decorative Paints

AkzoNobel

Associated Talks:

10:10AM - Day 2

View Panel: Social Trends & Essential Strategies for the Year Ahead

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Panel: Social Trends & Essential Strategies for the Year Ahead

  • Building meaningful customer relationships with authenticity
  • The shift to 1:1 interaction with customers for engagement & growth
  • Building community, trust & socialization on your channels
  • Designing on-trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?
. Shannon Quek, Ph.D, Head of Brand and Consumer Marketing, Decorative Paints, AkzoNobel
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10:50AM

Social & Influencer Sponsor Solo Day 2

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11:05AM

Morning Network Break

12:00PM

The Power of CX in 2020 and Beyond

  • Learn the importance of CX in the Digital World
  • How to create Consumer Engagement that works for your brand and platforms
  • How Customer Experience can evolve your brand, loyalty, and ROI

 

 

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12:30PM

eCommerce, Personlisation & CX Sponsor Solo

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01:00PM

Panel: Customers Loyalty: How to Improve Retention with Personalisation & Digital Experiences

  • What is a great DX and how does that support customer loyalty?
  • How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
  • Why should brands look at being agile & customer-centric whilst utilising all resources and insights
  • How can dynamic content across search support customer loyalty?
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01:40PM

Lunch Networking Break

02:30PM

Future-proofing your Digital Team & Strategy

  •  Adjusting to new and novel approaches to match the ever-evolving digital landscape?
  • How disruptive technology can enhance transformation across marketing, sales, product, and insights departments
  • Preparing your team for the coming wave of new technologies in digital marketing
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03:00PM

Data & Disruptive Tech Sponsor Solo Day 2

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03:30PM

Afternoon Networking Break

04:00PM

Insights & Transformation Sponsor Solo Day 2

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04:15PM

Panel: Examining Your Digital Marketing Strategy for 2020

  • Identifying and setting strategy goals – what do you want to achieve and by when?
  • Understanding who your customers are and identifying the best channels to reach them
  • How to ensure you are sending the right message for your audience
  • Calculating the ROI for your strategy
  • Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
  • Making sense of data – find, understand and engage the audience that matters for your business
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04:55PM

Keeping on Brand: Streamlining your Digital Strategy

  • How to create a consistent message across your digital channels
  • Creating a multi-channel customer experience
  • Placing budget in your brand experience
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05:20PM

End of #DMWF Asia