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Day 1 - 28 February 2024

09:00AM

V.C. John

DMWF Asia Host

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – 29 February

09:00AM - Day 1

View Chair’s Welcome – 28 February

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Chair’s Welcome – 28 February

. V.C. John, DMWF Asia Host,
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09:10AM

Nikki Taylor

Marketing Growth Strategy Director, APAC

UPS

Associated Talks:

09:10AM - Day 1

View Adapting a data-driven marketing approach

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Adapting a data-driven marketing approach

. Nikki Taylor, Marketing Growth Strategy Director, APAC, UPS
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09:30AM

Upali Dasgupta

Marketing Director, APAC

Meltwater

Associated Talks:

09:30AM - Day 1

View Social Shift 2024: Navigating the dynamic social media landscape in APAC

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Social Shift 2024: Navigating the dynamic social media landscape in APAC

. Upali Dasgupta, Marketing Director, APAC, Meltwater
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10:00AM

Frankie Lee

Vice President, Marketing, Asia Pacific

Nielsen IQ GfK

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Jing Ying Wong

AAMS

Associated Talks:

10:00AM - Day 1

View Panel: Power of data to achieve higher ROI through effective targeting

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Harish Ganesh

Director of Sales SEA, ANZ and India

Similarweb

Associated Talks:

10:40AM - Day 1

View Power your marketing ads unlock campaign conversion with the best digital data

10:00AM - Day 1

View Panel: Power of data to achieve higher ROI through effective targeting

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Felix Chen

Partnerships Director

Truescope

Associated Talks:

10:00AM - Day 1

View Panel: Power of data to achieve higher ROI through effective targeting

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Ronnie Brown

Chief Marketing & Distribution Officer

DirectAsia Insurance

Associated Talks:

10:00AM - Day 1

View Panel: Power of data to achieve higher ROI through effective targeting

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Panel: Power of data to achieve higher ROI through effective targeting

  • Knowing where to start in understanding data for effective target marketing.
  • Collecting intelligent data – knowing what data to action and how to make strategic decisions from these insights.
  • Current barriers in effective target marketing including data errors, stale data and internal data silos.
Moderator: . Frankie Lee, Vice President, Marketing, Asia Pacific, Nielsen IQ GfK
. Jing Ying Wong, , AAMS
. Harish Ganesh, Director of Sales SEA, ANZ and India, Similarweb
. Felix Chen, Partnerships Director, Truescope
. Ronnie Brown, Chief Marketing & Distribution Officer, DirectAsia Insurance
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10:40AM

Harish Ganesh

Director of Sales SEA, ANZ and India

Similarweb

Associated Talks:

10:40AM - Day 1

View Power your marketing ads unlock campaign conversion with the best digital data

10:00AM - Day 1

View Panel: Power of data to achieve higher ROI through effective targeting

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Power your marketing ads unlock campaign conversion with the best digital data

In the dynamic realm of modern business, where the digital landscape reigns supreme, the significance of a robust online presence cannot be overstated. This is where the insights data come in. Having these insight equals possessing the knowledge to propel your business into the spotlight of the digital world. 

Get the latest insights and trends going into 2024 to start the year off right.  We’ll focus on key industries like sports, FSI and gaming.  

We’ll plunge into competitive industry benchmarking showcasing tools you can use to beat any rival.  

Discover how your competitors (key Takeaway)

  • Uncover market traffic share 
  • Dissect your competitors’ strategic marketing mix — direct, search, referral, paid, and social
  • Audit affiliate partnership ROI

 

. Harish Ganesh, Director of Sales SEA, ANZ and India, Similarweb
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11:10AM

Networking Break

11:40AM

Low Ngai Yuen

Chief Merchandise & Marketing Officer

AEON (M) Co Berhad

Associated Talks:

02:00PM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

11:40AM - Day 1

View Personalised Content Strategy to drive engagement

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Personalised Content Strategy to drive engagement

. Low Ngai Yuen, Chief Merchandise & Marketing Officer, AEON (M) Co Berhad
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12:10PM

Danny Neo

Sales Director, SEA

Blis

Associated Talks:

12:10PM - Day 1

View The power of micro-moments: transforming brand strategies with location insights

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The power of micro-moments: transforming brand strategies with location insights

. Danny Neo, Sales Director, SEA, Blis
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12:20PM

Vaughan Ryan

General Manager, Global Ecommerce - Sales Acceleration & Integration

NielsenIQ

Associated Talks:

12:20PM - Day 1

View Crystal balling the future of omni: 5 things you need to know about navigating the waves of omni

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Crystal balling the future of omni: 5 things you need to know about navigating the waves of omni

. Vaughan Ryan, General Manager, Global Ecommerce - Sales Acceleration & Integration, NielsenIQ
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12:35PM

Aditya Vikram Bharadwaj

Senior Product Marketing Manager

Signify

Associated Talks:

12:35PM - Day 1

View Enlightening possibilities: how product marketing drives industry transformation

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Enlightening possibilities: how product marketing drives industry transformation

Product marketing managers impact and lead the transformation in industries that are undergoing radical changes. In this session we will explore the role PMMs play in the lifecycle of an industry such as Smart Home by executing business strategy. You will gain valuable insights into:

• Understanding consumer journey
• Deriving actionable insights
• Using data to prioritize business challenges/opportunities
• Making decisions that matter

We will deep dive into business problems product marketers tackle daily such as developing consumer personas, deciding GTM, or channel pricing. Join us to unlock the new worlds of opportunities digitalization and consumer intelligence brings to product marketers and how one can unleash the next big transformation in their organization

. Aditya Vikram Bharadwaj, Senior Product Marketing Manager, Signify
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01:00PM

Lunch & Networking Break

02:00PM

V.C. John

DMWF Asia Host

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – 29 February

09:00AM - Day 1

View Chair’s Welcome – 28 February

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Dewantoro Bimo

VP of Marketing

Telin

Associated Talks:

02:00PM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

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Tuhin Banik

CEO

ThatWare

Associated Talks:

02:00PM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

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Nupur Tiwari

Global Product Launch Manager

Dell Technologies

Associated Talks:

02:00PM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

View Full Info

Low Ngai Yuen

Chief Merchandise & Marketing Officer

AEON (M) Co Berhad

Associated Talks:

02:00PM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

11:40AM - Day 1

View Personalised Content Strategy to drive engagement

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Panel: Adapting an agile approach to your Digital Strategy

  • Preparing to succeed – how planning multiple digital strategies is key in ensuring an on-demand and flexible approach to solutions.
  • The importance of being reactive to keep audiences engaged.
  • Empowering the team through experimentation and analytics to challenge market trends and enable growth.
  • Using AI to leverage data to provide actionable insights for an agile approach for digital marketers
Moderator: . V.C. John, DMWF Asia Host,
. Dewantoro Bimo, VP of Marketing, Telin
. Tuhin Banik, CEO, ThatWare
. Nupur Tiwari, Global Product Launch Manager , Dell Technologies
. Low Ngai Yuen, Chief Merchandise & Marketing Officer, AEON (M) Co Berhad
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02:40PM

Sudhir Tiku

Vice President - Singapore Asia Pacific Region

Bosch Energy and Building Solutions

Associated Talks:

02:40PM - Day 1

View A in AI is not artificial

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A in AI is not artificial

. Sudhir Tiku, Vice President - Singapore Asia Pacific Region, Bosch Energy and Building Solutions
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03:10PM

Networking Break

03:45PM

Sean Valencia

Marketing Manager, APAC

Treasure Data

Associated Talks:

03:45PM - Day 1

View From CDP to GPT: Building your future consumer engagement strategy now

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Kevin Cheung

Senior Data Consulting Director

Artefact

Associated Talks:

03:45PM - Day 1

View From CDP to GPT: Building your future consumer engagement strategy now

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From CDP to GPT: Building your future consumer engagement strategy now

. Sean Valencia, Marketing Manager, APAC, Treasure Data
. Kevin Cheung, Senior Data Consulting Director, Artefact
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04:00PM

Kevyn Eng

Head of Growth & Marketing

Hugosave

Associated Talks:

04:30PM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

04:00PM - Day 1

View Building a powerful influencer marketing strategy

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Building a powerful influencer marketing strategy

. Kevyn Eng, Head of Growth & Marketing, Hugosave
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04:30PM

Philip Sim

Independent Consultant

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Evangeline Leong

CEO & Founder

Kobe

Associated Talks:

04:30PM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

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Sherawaye Hagger

Head of Communications and PR, Personal Care

Unilever

Associated Talks:

04:30PM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

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Kelferd Hor

Vice President of Investors Digital Experience

RHB Banking Group

Associated Talks:

02:10PM - Day 2

View Panel: Future-proofing your digital strategy to increase customer engagement

04:30PM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

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Kevyn Eng

Head of Growth & Marketing

Hugosave

Associated Talks:

04:30PM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

04:00PM - Day 1

View Building a powerful influencer marketing strategy

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Panel: Overcoming challenges and barriers with your Influencer campaigns

  • Overview of the challenges marketers face in 2023 in their influencer campaigns
  • How do you efficiently upscale your influencer programs?
  • Algorithms! Deep dive into solutions and create campaigns with data.
  • Exploring measurement and ROI of your campaigns – what does it really mean?
  • Budgets and rising costs – can you efficiently use influencer marketing in your long-term strategies?
Moderator: . Philip Sim, Independent Consultant,
. Evangeline Leong, CEO & Founder, Kobe
. Sherawaye Hagger, Head of Communications and PR, Personal Care, Unilever
. Kelferd Hor, Vice President of Investors Digital Experience, RHB Banking Group
. Kevyn Eng, Head of Growth & Marketing, Hugosave
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Day 2 - 29 February 2024

09:20AM

V.C. John

DMWF Asia Host

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – 29 February

09:00AM - Day 1

View Chair’s Welcome – 28 February

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Chair’s Welcome – 29 February

. V.C. John, DMWF Asia Host,
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09:30AM

Ash Chaudhry

Director of Brand Partnerships APAC

MassiveMusic Singapore

Associated Talks:

09:30AM - Day 2

View How Sound Can Futureproof Your Brand

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Ralph van Dijk

Director of Music & Brands APAC

MassiveMusic Sydney

Associated Talks:

09:30AM - Day 2

View How Sound Can Futureproof Your Brand

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How Sound Can Futureproof Your Brand

. Ash Chaudhry, Director of Brand Partnerships APAC, MassiveMusic Singapore
. Ralph van Dijk, Director of Music & Brands APAC, MassiveMusic Sydney
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10:00AM

Gabriel Tay

Director of Business Consulting JAPAC & MEA

Emplifi

Associated Talks:

10:00AM - Day 2

View Understanding Consumer Engagement on Social…Today & Tomorrow

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Understanding Consumer Engagement on Social…Today & Tomorrow

. Gabriel Tay, Director of Business Consulting JAPAC & MEA, Emplifi
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10:15AM

Dan Holly

Head of Enterprise, Asia

Sprout Social

Associated Talks:

10:15AM - Day 2

View Social Strategies that Accelerate Asia’s Enterprise Growth

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Social Strategies that Accelerate Asia’s Enterprise Growth

. Dan Holly, Head of Enterprise, Asia, Sprout Social
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10:30AM

Frankie Lee

Vice President, Marketing, Asia Pacific

Nielsen IQ GfK

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Khoo Chia Ching

Marketing Manager

Zoho APAC

Associated Talks:

10:30AM - Day 2

View Panel: Tell better stories with interactive content

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Laura Kantor

Founder & Director

Climate Club

Associated Talks:

10:30AM - Day 2

View Panel: Tell better stories with interactive content

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Alice Tong

Head of Marketing APAC, Content Solutions

Economist Impact

Associated Talks:

10:30AM - Day 2

View Panel: Tell better stories with interactive content

10:00AM - Day 1

View Amplifying your Content: Strategies to Drive Growth

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Panel: Tell better stories with interactive content

  • Don’t be a one trick pony – how interactive content can help diversify the content within your digital strategy.
  • Keeping engagement – as interactive content is twice as likely to engage consumers, what are the best practice approaches to make the most from this interaction?
  • Personalisation – how to deliver a tailored experience to boost brand awareness and audience interaction.
Moderator: . Frankie Lee, Vice President, Marketing, Asia Pacific, Nielsen IQ GfK
. Khoo Chia Ching, Marketing Manager , Zoho APAC
. Laura Kantor, Founder & Director, Climate Club
. Alice Tong, Head of Marketing APAC, Content Solutions, Economist Impact
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11:10AM

Networking Break

11:40AM

Krisha Dy

Brand Experiences Director, South Asean

Colgate-Palmolive

Associated Talks:

11:40AM - Day 2

View The Key to Omnichannel Success

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The Key to Omnichannel Success

. Krisha Dy, Brand Experiences Director, South Asean, Colgate-Palmolive
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12:10PM

Anny Havercroft

APAC Marketing Solution & Head of Global Business Marketing - Southeast Asia

TikTok

Associated Talks:

12:10PM - Day 2

View Harnessing the Power of Content and Commerce

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Harnessing the Power of Content and Commerce

. Anny Havercroft, APAC Marketing Solution & Head of Global Business Marketing - Southeast Asia, TikTok
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12:40PM

Quinn Pham

Director of Solutions Consulting

Meiro

Associated Talks:

12:40PM - Day 2

View Customer Identity: The Key to Marketing Profitability

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Customer Identity: The Key to Marketing Profitability

. Quinn Pham, Director of Solutions Consulting, Meiro
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01:00PM

Lunch & Networking Break

02:10PM

Rohan Kamra

Head of Revenue Marketing Asia

Pure Storage

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Nobu Watanabe

Managing Director Japan & APAC region

Contentserv, Inc.

Associated Talks:

02:10PM - Day 2

View Panel: Future-proofing your digital strategy to increase customer engagement

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Adil Sanwari

Regional Head – Digital and Ecom

AkzoNobel

Associated Talks:

02:10PM - Day 2

View Panel: Future-proofing your digital strategy to increase customer engagement

View Full Info

Kelferd Hor

Vice President of Investors Digital Experience

RHB Banking Group

Associated Talks:

02:10PM - Day 2

View Panel: Future-proofing your digital strategy to increase customer engagement

04:30PM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

View Full Info

Akanksha Rastogi

Head of Data & Insights

foodpanda

Associated Talks:

02:50PM - Day 2

View Make it personal! Designing a personalised customer experience

02:10PM - Day 2

View Panel: Future-proofing your digital strategy to increase customer engagement

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Panel: Future-proofing your digital strategy to increase customer engagement

  • Preparing to succeed – planning multiple digital strategies to support a 24/7 on-demand, flexible approach
  • Ways to respond and react better to truly captivate your audience … and keep them engaged
  • Unleash the power of experimentation and analytics to empower your team, anticipate market trends and drive growth
Moderator: . Rohan Kamra, Head of Revenue Marketing Asia, Pure Storage
. Nobu Watanabe, Managing Director Japan & APAC region, Contentserv, Inc.
. Adil Sanwari, Regional Head – Digital and Ecom, AkzoNobel
. Kelferd Hor, Vice President of Investors Digital Experience, RHB Banking Group
. Akanksha Rastogi, Head of Data & Insights, foodpanda
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02:50PM

Akanksha Rastogi

Head of Data & Insights

foodpanda

Associated Talks:

02:50PM - Day 2

View Make it personal! Designing a personalised customer experience

02:10PM - Day 2

View Panel: Future-proofing your digital strategy to increase customer engagement

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Make it personal! Designing a personalised customer experience

. Akanksha Rastogi, Head of Data & Insights, foodpanda
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03:20PM

Rena Ling

Regional Marketing and Communications Director Greater China & Southeast Asia

Randstad Singapore

Associated Talks:

03:20PM - Day 2

View Driving efficiencies in Marketing and Communications with AI

03:50PM - Day 2

View Panel: Implementing AI in Marketing

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Driving efficiencies in Marketing and Communications with AI

. Rena Ling, Regional Marketing and Communications Director Greater China & Southeast Asia, Randstad Singapore
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03:50PM

V.C. John

DMWF Asia Host

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – 29 February

09:00AM - Day 1

View Chair’s Welcome – 28 February

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Minh Nguyen

Head of Retail and Shopping Ads

Google Southeast Asia

Associated Talks:

03:50PM - Day 2

View Panel: Implementing AI in Marketing

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Aashay Shah

Brand Director & Media Leader

Proctor & Gamble

Associated Talks:

03:50PM - Day 2

View Panel: Implementing AI in Marketing

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Rena Ling

Regional Marketing and Communications Director Greater China & Southeast Asia

Randstad Singapore

Associated Talks:

03:20PM - Day 2

View Driving efficiencies in Marketing and Communications with AI

03:50PM - Day 2

View Panel: Implementing AI in Marketing

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Triveni Rajagopal

Global Digital Experiences Lead, Personal Care

Unilever

Associated Talks:

03:50PM - Day 2

View Panel: Implementing AI in Marketing

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Panel: Implementing AI in Marketing

  • Deep dive into challenges that marketers face today and how AI  can help address them
  • Learning Lessons on successfully implementing AI into your Marketing Strategy
  • How AI, automation and insights will empower your campaigns, processes, data and personalized experiences
Moderator: . V.C. John, DMWF Asia Host,
. Minh Nguyen, Head of Retail and Shopping Ads, Google Southeast Asia
. Aashay Shah, Brand Director & Media Leader, Proctor & Gamble
. Rena Ling, Regional Marketing and Communications Director Greater China & Southeast Asia, Randstad Singapore
. Triveni Rajagopal, Global Digital Experiences Lead, Personal Care, Unilever
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