Day 1 - 28 February 2024

09:00AM

V.C. John

Regional Director - Sustainability Innovation

Accenture

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – 29 February

09:00AM - Day 1

View Chair’s Welcome – 28 February

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Chair’s Welcome – 28 February

. V.C. John, Regional Director - Sustainability Innovation, Accenture
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09:10AM

Nikki Taylor

Marketing Growth Strategy Director, APAC

UPS

Associated Talks:

09:10AM - Day 1

View Adapting a data-driven marketing approach

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Adapting a data-driven marketing approach

. Nikki Taylor, Marketing Growth Strategy Director, APAC, UPS
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09:30AM

Weldon Fung

Area Director, Southeast Asia

Meltwater

Associated Talks:

09:30AM - Day 1

View The state of social and media landscape in 2024

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The state of social and media landscape in 2024

. Weldon Fung, Area Director, Southeast Asia, Meltwater
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10:00AM

Ronnie Brown

Chief Marketing & Distribution Officer

DirectAsia Insurance

Associated Talks:

10:00AM - Day 1

View Panel: Power of data to achieve higher ROI through effective targeting

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Jalpa Shah

Marketing Director

Tagit

Associated Talks:

10:00AM - Day 1

View Panel: Power of data to achieve higher ROI through effective targeting

01:20PM - Day 1

View Fundamental importance of understanding UX in Marketing

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Panel: Power of data to achieve higher ROI through effective targeting

  • Knowing where to start in understanding data for effective target marketing.
  • Collecting intelligent data – knowing what data to action and how to make strategic decisions from these insights.
  • Current barriers in effective target marketing including data errors, stale data and internal data silos.
. Ronnie Brown, Chief Marketing & Distribution Officer, DirectAsia Insurance
. Jalpa Shah, Marketing Director, Tagit
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10:40AM

Mid-Morning Partner Presentation

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10:50AM

Networking Break

11:20AM

Partner Presentation

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11:30AM

Low Ngai Yuen

Chief Merchandise & Marketing Officer

AEON (M) Co Berhad

Associated Talks:

02:00PM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

11:30AM - Day 1

View Personalised Content Strategy to drive engagement

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Personalised Content Strategy to drive engagement

. Low Ngai Yuen, Chief Merchandise & Marketing Officer, AEON (M) Co Berhad
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12:00PM

Mid-Day Partner Presentation

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12:30PM

Direct valuable traffic through SEO

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01:00PM

Lunch & Networking Break

02:00PM

Low Ngai Yuen

Chief Merchandise & Marketing Officer

AEON (M) Co Berhad

Associated Talks:

02:00PM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

11:30AM - Day 1

View Personalised Content Strategy to drive engagement

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Anna Znamenskaya

Chief Marketing Officer

foodpanda

Associated Talks:

02:00PM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

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Panel: Adapting an agile approach to your Digital Strategy

  • Preparing to succeed – how planning multiple digital strategies is key in ensuring an on-demand and flexible approach to solutions.
  • The importance of being reactive to keep audiences engaged.
  • Empowering the team through experimentation and analytics to challenge market trends and enable growth.
  • Using AI to leverage data to provide actionable insights for an agile approach for digital marketers
. Low Ngai Yuen, Chief Merchandise & Marketing Officer, AEON (M) Co Berhad
. Anna Znamenskaya, Chief Marketing Officer, foodpanda
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02:40PM

Afternoon Partner Presentation

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03:10PM

Networking Break

03:40PM

Sudhir Tiku

Vice President - Singapore Asia Pacific Region

Bosch Energy and Building Solutions

Associated Talks:

03:40PM - Day 1

View AI in Marketing Presentation

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AI in Marketing Presentation

. Sudhir Tiku, Vice President - Singapore Asia Pacific Region, Bosch Energy and Building Solutions
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04:10PM

Late-Afternoon Partner Presentation

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04:20PM

Kevyn Eng

Head of Growth & Marketing

Hugosave

Associated Talks:

04:50PM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

04:20PM - Day 1

View Building a powerful influencer marketing strategy

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Building a powerful influencer marketing strategy

. Kevyn Eng, Head of Growth & Marketing, Hugosave
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04:50PM

Kevyn Eng

Head of Growth & Marketing

Hugosave

Associated Talks:

04:50PM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

04:20PM - Day 1

View Building a powerful influencer marketing strategy

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Khim Yin Poh

Global Brand Lead - Lifebuoy

Unilever

Associated Talks:

04:50PM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

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Panel: Overcoming challenges and barriers with your Influencer campaigns

  • Overview of the challenges marketers face in 2023 in their influencer campaigns
  • How do you efficiently upscale your influencer programs?
  • Algorithms! Deep dive into solutions and create campaigns with data.
  • Exploring measurement and ROI of your campaigns – what does it really mean?
  • Budgets and rising costs – can you efficiently use influencer marketing in your long-term strategies?
. Kevyn Eng, Head of Growth & Marketing, Hugosave
. Khim Yin Poh, Global Brand Lead - Lifebuoy, Unilever
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Day 2 - 29 February 2024

09:20AM

V.C. John

Regional Director - Sustainability Innovation

Accenture

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – 29 February

09:00AM - Day 1

View Chair’s Welcome – 28 February

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Chair’s Welcome – 29 February

. V.C. John, Regional Director - Sustainability Innovation, Accenture
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09:30AM

Abhishek Grover

Chief Digital Officer- Consumer Products

L'Oréal

Associated Talks:

09:30AM - Day 2

View Scaling your influencer marketing strategy

10:30AM - Day 1

View Panel Discussion: Customer Acquisition by Data Driven Marketing Strategies

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Scaling your influencer marketing strategy

. Abhishek Grover, Chief Digital Officer- Consumer Products , L'Oréal
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10:00AM

Morning Partner Presentation

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10:30AM

Alin Dobrea

Head of Marketing Solutions & Partnerships

ZALORA

Associated Talks:

10:30AM - Day 2

View Panel: Tell better stories with interactive content

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Laura Kantor

Chief Marketing Officer

abillion

Associated Talks:

10:30AM - Day 2

View Panel: Tell better stories with interactive content

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Alice Tong

Head of Marketing APAC, Content Solutions

Economist Impact

Associated Talks:

10:30AM - Day 2

View Panel: Tell better stories with interactive content

10:00AM - Day 1

View Amplifying your Content: Strategies to Drive Growth

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Panel: Tell better stories with interactive content

  • Don’t be a one trick pony – how interactive content can help diversify the content within your digital strategy.
  • Keeping engagement – as interactive content is twice as likely to engage consumers, what are the best practice approaches to make the most from this interaction?
  • Personalisation – how to deliver a tailored experience to boost brand awareness and audience interaction.
. Alin Dobrea, Head of Marketing Solutions & Partnerships, ZALORA
. Laura Kantor, Chief Marketing Officer, abillion
. Alice Tong, Head of Marketing APAC, Content Solutions, Economist Impact
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11:10AM

Mid-Morning Partner Presentation

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11:20AM

Networking Break

11:40AM

The Key To Omnichannel Success

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12:10PM

Anny Havercroft

APAC Marketing Solution & Head of Global Business Marketing - Southeast Asia

TikTok

Associated Talks:

12:10PM - Day 2

View Shoppertainment 2024

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Shoppertainment 2024

. Anny Havercroft, APAC Marketing Solution & Head of Global Business Marketing - Southeast Asia, TikTok
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12:40PM

Mid-Day Partner Presentation

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01:10PM

Lunch & Networking Break

02:10PM

Kelferd Hor

Vice President of Investors Digital Experience

RHB Banking Group

Associated Talks:

02:10PM - Day 2

View Panel: Future-proofing your digital strategy to increase customer engagement

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Akanksha Rastogi

Head of Data & Insights

foodpanda

Associated Talks:

02:50PM - Day 2

View Make it personal! Designing a personalised customer experience

02:10PM - Day 2

View Panel: Future-proofing your digital strategy to increase customer engagement

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Panel: Future-proofing your digital strategy to increase customer engagement

  • Preparing to succeed – planning multiple digital strategies to support a 24/7 on-demand, flexible approach
  • Ways to respond and react better to truly captivate your audience … and keep them engaged
  • Unleash the power of experimentation and analytics to empower your team, anticipate market trends and drive growth
. Kelferd Hor, Vice President of Investors Digital Experience, RHB Banking Group
. Akanksha Rastogi, Head of Data & Insights, foodpanda
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02:50PM

Akanksha Rastogi

Head of Data & Insights

foodpanda

Associated Talks:

02:50PM - Day 2

View Make it personal! Designing a personalised customer experience

02:10PM - Day 2

View Panel: Future-proofing your digital strategy to increase customer engagement

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Make it personal! Designing a personalised customer experience

. Akanksha Rastogi, Head of Data & Insights, foodpanda
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03:20PM

Afternoon Partner Presentation

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03:50PM

Panel: Implementing AI in Marketing

  • Deep dive into challenges that marketers face today and how AI  can help address them
  • Learning Lessons on successfully implementing AI into your Marketing Strategy
  • How AI, automation and insights will empower your campaigns, processes, data and personalized experiences
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04:30PM

AI and Automation: key trends and strategies for 2024

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