#DMWF Asia Agenda

Well-known brands (BMW, Walmart, Marriot, etc) have been successful in the era from the flow of capital. Newcomers Uber, Amazon, Airbnb thrive in the era from the flow of information; an internet age of information. Moving forward to 2020, AI+IoT+Blockchain will bring in the new Internet age of value; transforming the organisation from business intelligence to intelligent business.

How do you get ready:

1. Learn from Philip Kotler of mind-changing marketing 4.0 and Alibaba’s Chief Strategist new era of Smart Business
2. Create a new world of marketing automation platform with 5,000 personas; with case study China PinAn (world largest fintech of >380,000 staff go digitisation)

Innovate with AI, Live Broadcast, etc and making sense of new digital media with case study Luckin, Intime cosmetic promoters on the live broadcast, etc.

• Big data vs. small data: how do you filter through the data noise and identify what’s relevant?
• Quantifying the real value of social for your business
• How can you help the business build social KPIs into business’ objectives?
• Using analytics to accelerate customer understanding
• Choosing a data management platform

• Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
• The dominance of video across social platforms
• Targeting your audience on platforms they already exist
• Looking to the future – how effective storytelling will generate ROI

• How to define your marketing objectives
• Generating a healthy ROI from social media
• The importance of building your brand and personas on social media
• Creating & managing a direct customer service tool through social channels

• Create a digital ecosystem to amplify messages and drive engagement.
• Maintain the ‘social’ aspect of social media; ensure your branded content retains personality.
• Use data to inform your content
• Build audience loyalty through consistent and engaging content

• How content marketing strategies have evolved to engage with niche communities
• Locking down your content strategy goals
• A holistic view to content data & metrics
• Enhancing your brand attachment with content engagement

• How increasing availability of digital consumer data is changing the way brands understand consumers
• The rise of social listening and how it influences decision making across marketing, sales, product, and insights departments
• The increase of image usage on social media and how it’s changing the way brands understand and interact with consumers

• Understand how global companies transformed into innovation-led businesses
• Why your “Employees” are the most critical factor for a successful digital transformation
• Understand how managers can foster a culture of experimentation
• Creating a culture in which risk-taking is acceptable

• Measuring social sentiments for your brand
• Overcoming challenges in social listening
• Finding opportunities from social sentiments for your content and campaigns
• Improving your audience engagement

• Building meaningful customer relationships with authenticity
• The shift to 1:1 interaction with customers for engagement & growth
• Building community, trust & socialization on your channels
• Designing on-trend & rewarding influencer campaigns
• Chatbots – Why are they important for engagement on social?

• Learn the importance of CX in the Digital World
• How to create Consumer Engagement that works for your brand and platforms
• How Customer Experience can evolve your brand, loyalty, and ROI

• What is a great DX and how does that support customer loyalty?
• How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
• Why should brands look at being agile & customer-centric whilst utilising all resources and insights
• How can dynamic content across search support customer loyalty?

•  Adjusting to new and novel approaches to match the ever-evolving digital landscape?
• How disruptive technology can enhance transformation across marketing, sales, product, and insights departments
• Preparing your team for the coming wave of new technologies in digital marketing

• Identifying and setting strategy goals – what do you want to achieve and by when?
• Understanding who your customers are and identifying the best channels to reach them
• How to ensure you are sending the right message for your audience
• Calculating the ROI for your strategy
• Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
• Making sense of data – find, understand and engage the audience that matters for your business

• How to create a consistent message across your digital channels
• Creating a multi-channel customer experience
• Placing budget in your brand experience