Day 1 - 26 February 2025

Covering Data, CRM & Insights // eCommerce & Omnichannel // AI & Marketing Automation // Digital Transformation & Leadership // Customer Experience, Email & Automation // Mobile Marketing & Advertising // Sales Enablement // Search Engine Optimisation (SEO)

08:50AM

Grace Zheng

Founder, AI Advisor

AI Strategy League

Associated Talks:

08:50AM - Day 1

View Chair Opening – Day 1, Track 1

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Chair Opening – Day 1, Track 1

. Grace Zheng, Founder, AI Advisor, AI Strategy League
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09:00AM

Sahaj Khunteta

Head of Regional Analytics and GenAI Enablement

Intel

Associated Talks:

09:00AM - Day 1

View Harnessing AI to Drive Agility in Marketing Insights

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Harnessing AI to Drive Agility in Marketing Insights

  • How to leverage AI, data and customer insights to inform and guide your marketing efforts
  • Discussing how to define data driven goals and methods of capturing and analysing data
  • Utilising 1st party data and contextual insights to gather consumer insights
. Sahaj Khunteta, Head of Regional Analytics and GenAI Enablement, Intel
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09:30AM

Gerald Murphy

Digital Strategy & Technology Leader

Semrush

Associated Talks:

09:30AM - Day 1

View The AI Revolution in Marketing: Past Lessons, Present Successes, and Future Innovations

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The AI Revolution in Marketing: Past Lessons, Present Successes, and Future Innovations

. Gerald Murphy, Digital Strategy & Technology Leader, Semrush
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10:00AM

Grace Zheng

Founder, AI Advisor

AI Strategy League

Associated Talks:

08:50AM - Day 1

View Chair Opening – Day 1, Track 1

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Mason Tay

Associate Director, Global Markets Growth

TripAdvisor

Associated Talks:

10:00AM - Day 1

View Panel: Exploring How Data & AI Can Create Highly Personalized Experiences

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Jackson Ng

COO and CTO

Azimut Investment Management

Associated Talks:

10:00AM - Day 1

View Panel: Exploring How Data & AI Can Create Highly Personalized Experiences

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Jayss Rajoo

Director of Marketing and Food Innovation

Pizza Hut Singapore Pte Ltd

Associated Talks:

10:00AM - Day 1

View Panel: Exploring How Data & AI Can Create Highly Personalized Experiences

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Ritza Trivedi

Marketing Director, APAC

Pearson

Associated Talks:

10:00AM - Day 1

View Panel: Exploring How Data & AI Can Create Highly Personalized Experiences

02:00PM - Day 1

View Panel: Shaping your digital strategy with Personalised Experiences

10:00AM - Day 1

View Panel: Exploring how Data & AI create highly personalized experiences

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Panel: Exploring How Data & AI Can Create Highly Personalized Experiences

  • Exploring how data & AI can create highly personalized experiences
  • How is AI revolutionizing marketing strategies?
  • Discussing how to utilise AI to unlock data insights & reviewing opportunities for enhanced data analysis
  • Leveraging AI for advanced customer segmentation and targeting
  • How to stay ahead and utilise predictive analytics & forecasting
Moderator: . Grace Zheng, Founder, AI Advisor, AI Strategy League
. Mason Tay, Associate Director, Global Markets Growth, TripAdvisor
. Jackson Ng, COO and CTO, Azimut Investment Management
. Jayss Rajoo, Director of Marketing and Food Innovation, Pizza Hut Singapore Pte Ltd
. Ritza Trivedi, Marketing Director, APAC, Pearson
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10:40AM

Morning Networking Break

11:30AM

Dr Luke Soon

Partner, Asia Pacific Digital Assets

PwC Singapore

Associated Talks:

11:30AM - Day 1

View Humanising the future of marketing through AI and Automation

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Humanising the future of marketing through AI and Automation

  • The rapid advancement of Artificial Intelligence (AI) and automation technologies is reshaping the landscape of marketing and communications This keynote speech / panel delves into how we can apply these technologies while integrating humanisation elements through assessing human experience (including customer and employee experience i.e. HX = CX + EX), to create powerful solutions that prepare for a human-led, tech-powered marketing organisation.
  • By assessing the market landscape from the future-back, holistic approach, this session will further explore how businesses can balance customer-led strategies with the power of AI. Ensuring that every tech-enabled solution is designed to resonate with human values and needs is essential. By integrating technology with a humanised approach, companies can create personalised and meaningful interactions that drive deeper customer engagement. This not only enhances the customer experience but also boosts employee engagement through the process, fostering a more connected and motivated workforce. Ultimately, this approach ensures
. Dr Luke Soon, Partner, Asia Pacific Digital Assets, PwC Singapore
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12:00PM

Kat Warboys

Senior Director - APAC Marketing

HubSpot

Associated Talks:

11:30AM - Day 2

View Panel: From Data to Dollars: Driving Growth and ROI through Unified Data

12:00PM - Day 1

View From Hype to Reality: AI’s Evolution from Buzzword to Growth Essential

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From Hype to Reality: AI’s Evolution from Buzzword to Growth Essential

  • The AI evolution: The conversation on AI has shifted dramatically in the past 2 years from one of hype, to becoming a critical growth tool for businesses in the Asia Pacific.
  • Rewriting the growth formula: Learn how marketers today can redefine their growth strategies to evolve and thrive in the era of AI.
  • AI’s dual role: Only 27% of companies have implemented AI to support their employees, even though 50% of marketers already use AI personally. To close this gap, delve into the two crucial applications go-to-market teams need to be leveraging AI for in their work.
. Kat Warboys, Senior Director - APAC Marketing, HubSpot
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12:30PM

Silvia Román

Senior Product Marketing Manager

Booking.com

Associated Talks:

02:00PM - Day 1

View Panel: Standing out from the crowd with video content

03:40PM - Day 2

View Empathy’s Power: Leading a Customer-Centric Marketing Team

12:30PM - Day 1

View Empathy’s Power: Leading a Customer-Centric Marketing Team

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Empathy’s Power: Leading a Customer-Centric Marketing Team

  • Learn how empathy enables marketers to understand and anticipate customer emotions and needs, leading to more personalized and effective marketing strategies
  • Get practical tips on how marketers can implement empathetic communication strategies to develop personalized messaging and product value proposition
  • How to future-proof your team as a marketing leader by cultivating an inclusive team culture
. Silvia Román, Senior Product Marketing Manager, Booking.com
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01:00PM

Lunch & Networking Break

02:00PM

Grace Zheng

Founder, AI Advisor

AI Strategy League

Associated Talks:

08:50AM - Day 1

View Chair Opening – Day 1, Track 1

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Georjinah Anne

Head of Digital Marketing and Integrated Media

AEON (M) Co Berhad

Associated Talks:

02:30PM - Day 2

View Panel: The game changing behaviour of social media platforms

02:00PM - Day 1

View Panel: Shaping your digital strategy with Personalised Experiences

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 Chanuttita Chitmanasak

Regional CRM & Marketing Automation Lead – East Asia & Australia

Michelin

Associated Talks:

02:00PM - Day 1

View Panel: Shaping your digital strategy with Personalised Experiences

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Diana Boo

Chief Marketing Officer

Boost

Associated Talks:

10:30AM - Day 2

View Panel: From Productivity to Creativity – How to utilise AI in your Marketing Strategy

02:00PM - Day 1

View Panel: Shaping your digital strategy with Personalised Experiences

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Ritza Trivedi

Marketing Director, APAC

Pearson

Associated Talks:

10:00AM - Day 1

View Panel: Exploring How Data & AI Can Create Highly Personalized Experiences

02:00PM - Day 1

View Panel: Shaping your digital strategy with Personalised Experiences

10:00AM - Day 1

View Panel: Exploring how Data & AI create highly personalized experiences

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Kamal Khera

Lead Performance Marketing

RBL Bank

Associated Talks:

02:00PM - Day 1

View Panel: Shaping your digital strategy with Personalised Experiences

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Panel: Shaping your digital strategy with Personalised Experiences

  • Exploring the latest innovations that can enhance digital experiences
  • How to embrace change and shape your workplace for new realities
  • Exploring the digital roadmap and the key areas leaders need to shape and build for 2024
Moderator: . Grace Zheng, Founder, AI Advisor, AI Strategy League
. Georjinah Anne, Head of Digital Marketing and Integrated Media, AEON (M) Co Berhad
.  Chanuttita Chitmanasak, Regional CRM & Marketing Automation Lead – East Asia & Australia , Michelin
. Diana Boo, Chief Marketing Officer, Boost
. Ritza Trivedi, Marketing Director, APAC, Pearson
. Kamal Khera, Lead Performance Marketing, RBL Bank
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02:40PM

Fabian Seow

SEO Technical Director

First Page Digital

Associated Talks:

02:40PM - Day 1

View Is Your SEO Agency Bullshitting You?

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Is Your SEO Agency Bullshitting You?

  • Why your agency’s effectiveness is hard to measure
  • Key red flags that signal trouble
  • Common misalignments between agencies and clients
  • How to safeguard your business from bad SEO practices
  • Steps to take if your agency isn’t delivering
. Fabian Seow, SEO Technical Director, First Page Digital
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03:10PM

Afternoon Networking Break

04:00PM

Rica Facundo

Managing Editor

WARC APAC

Associated Talks:

04:00PM - Day 1

View WARC Marketer’s Toolkit: Key trends and strategies to boost marketing impact in 2025

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WARC Marketer’s Toolkit: Key trends and strategies to boost marketing impact in 2025

  • Join WARC,where we’ll dive deep into the game-changing trends that will shape the industry in 2025. Whether you’re facing tighter budgets, shifting consumer behaviours, or emerging technologies, this session will give you the insights and tools to stay ahead. We’ll discuss:
    • How to close the customer experience gap:   $3.7 trillion is at risk as customers cut spending or switch brands after poor experiences.
    • The digital dilemma:  40% of advertisers expect brand safety to have a “significant impact” on their marketing strategies in the coming 12 months but only 8% plan to reduce their investment in social media.
    • AI meets sustainability: Less than a third (32 %) of marketers see AI sustainability concerns influencing media buying in 2025.
    • The age of atomisation: 68% of marketers are not addressing the market opportunity offered by consumers living solitary lives, which outlines the importance of community marketing.
. Rica Facundo, Managing Editor, WARC APAC
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04:30PM

Josh Gillespie

Head of Growth

Aomni

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Vishu Gupta

Regional Digital Commerce Manager, South East Asia and Taiwan

Haleon

Associated Talks:

02:30PM - Day 2

View Panel: The game changing behaviour of social media platforms

04:30PM - Day 1

View Panel: Harmonize Sales and Marketing for Optimal Conversion Rates

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Emir Hermono

Head of Digital Marketing & Growth | Islamic Line of Business - IKHLAS.com

Air Asia

Associated Talks:

04:30PM - Day 1

View Panel: Harmonize Sales and Marketing for Optimal Conversion Rates

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Michelle Teo

Vice President | Global Own Brands, Healthcare

DKSH

Associated Talks:

04:30PM - Day 1

View Panel: Harmonize Sales and Marketing for Optimal Conversion Rates

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Panel: Harmonize Sales and Marketing for Optimal Conversion Rates

  • Explore ways to manage rising acquisition costs by leveraging internal resources more effectively
  • Discuss strategies for integrating sales and marketing efforts seamlessly
  • Learn about crucial metrics for team alignment, methods to stop the blame game, and techniques for optimizing data flow
  • Unify your messaging and streamline processes for improved efficiency
  • Acquire practical strategies to maximize ROI within limited time and resource constraints
Moderator: . Josh Gillespie, Head of Growth, Aomni
. Vishu Gupta, Regional Digital Commerce Manager, South East Asia and Taiwan, Haleon
. Emir Hermono, Head of Digital Marketing & Growth | Islamic Line of Business - IKHLAS.com, Air Asia
. Michelle Teo, Vice President | Global Own Brands, Healthcare, DKSH
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05:15PM

End of Day 1 & Networking Drinks

Day 2 - 27 February 2025

10:20AM

Uma Rudd Chia

Co-Founder & Executive Creative Director

KVUR

Associated Talks:

10:20AM - Day 2

View Chair Opening – Day 2, Track 1

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Chair Opening – Day 2, Track 1

. Uma Rudd Chia, Co-Founder & Executive Creative Director, KVUR
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10:30AM

Chris Baker

Founder

Totem Media

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Judy Tay

Head of Content

First Page Digital

Associated Talks:

10:30AM - Day 2

View Panel: From Productivity to Creativity – How to utilise AI in your Marketing Strategy

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Vanessa Chew

Commerce Solutions Specialist

Google

Associated Talks:

10:30AM - Day 2

View Panel: From Productivity to Creativity – How to utilise AI in your Marketing Strategy

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Diana Boo

Chief Marketing Officer

Boost

Associated Talks:

10:30AM - Day 2

View Panel: From Productivity to Creativity – How to utilise AI in your Marketing Strategy

02:00PM - Day 1

View Panel: Shaping your digital strategy with Personalised Experiences

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Panel: From Productivity to Creativity – How to utilise AI in your Marketing Strategy

  • Discussing how AI streamline digital marketing, including campaigns, content, data analysis and customer experiences
  • The impact of AI on marketing teams and across your organisation to increase productivity and give way to more creative and strategic pursuits
  • Deep dive into challenges that marketers face today in the age of AI
  • Learning Lessons when creating your AI Marketing Strategy
  • Exploring top used and trending AI tools
Moderator: . Chris Baker, Founder, Totem Media
. Judy Tay, Head of Content, First Page Digital
. Vanessa Chew, Commerce Solutions Specialist , Google
. Diana Boo, Chief Marketing Officer, Boost
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11:10AM

Morning Networking Break

11:30AM

Amiria MacKinnon

Head of Integrated Marketing - APAC

HubSpot

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Thomas Jeng

Global Head, Startups

Aspire

Associated Talks:

11:30AM - Day 2

View Panel: From Data to Dollars: Driving Growth and ROI through Unified Data

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Byron Munson

Head of Sales, JAPAC

Supermetrics

Associated Talks:

11:30AM - Day 2

View Panel: From Data to Dollars: Driving Growth and ROI through Unified Data

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Kat Warboys

Senior Director - APAC Marketing

HubSpot

Associated Talks:

11:30AM - Day 2

View Panel: From Data to Dollars: Driving Growth and ROI through Unified Data

12:00PM - Day 1

View From Hype to Reality: AI’s Evolution from Buzzword to Growth Essential

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Panel: From Data to Dollars: Driving Growth and ROI through Unified Data

  • The Cost of Data Fragmentation: Businesses today juggle an average of 50 different applications, leading to inefficiencies and lost revenue. With over 80% of Singaporean companies lacking unified data, discover how a centralised platform can drive marketing ROI.
  • From Data Into Dollars: Learn how unifying your data sources eliminates silos, enabling smarter, faster decision-making and directly improving profitability.
  • Streamline for Success: Fragmented data can lead to costly inefficiencies. Discover how unifying your data can simplify workflows, boost agility, and strengthen your competitive edge.
Moderator: . Amiria MacKinnon, Head of Integrated Marketing - APAC, HubSpot
. Thomas Jeng, Global Head, Startups, Aspire
. Byron Munson, Head of Sales, JAPAC, Supermetrics
. Kat Warboys, Senior Director - APAC Marketing, HubSpot
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12:00PM

Zeeshan Khan

Head of Marketing

LEGOLAND Malaysia Resort

Associated Talks:

10:00AM - Day 2

View Fireside Chat: Building Communities Beyond Metrics

12:00PM - Day 2

View Decoding Consumer Data: Strategies for Loyalty and Customer Experience

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Decoding Consumer Data: Strategies for Loyalty and Customer Experience

  • Translating consumer insights into your marketing strategies from acquisition and retention to creating brand loyalists
  • Understanding the narratives within your data and integrating them into loyalty programs, promotional activities, and customer experiences 
. Zeeshan Khan, Head of Marketing, LEGOLAND Malaysia Resort
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12:30PM

Nicholas Kontopoulos

Vice President of Marketing, Asia Pacific & Japan

Twilio

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Snigdha Nandan

Executive Director, Global Head of Digital Marketing (WRB)

Standard Chartered

Associated Talks:

12:30PM - Day 2

View Fireside Chat: Creating a Full-Funnel CRM Approach

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Vanessa Ng

Regional Customer Experience Manager, SEAO

Jaeger-LeCoultre

Associated Talks:

12:30PM - Day 2

View Fireside Chat: Creating a Full-Funnel CRM Approach

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Ashutosh Jaiswal

Head - Commercial Digital Transformation

The Coca-Cola Company

Associated Talks:

12:30PM - Day 2

View Fireside Chat: Creating a Full-Funnel CRM Approach

02:00PM - Day 2

View Panel: E-Commerce Express: Keeping up with ever changing consumer behaviours

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Fireside Chat: Creating a Full-Funnel CRM Approach

  • Discussing strategies and tactics to feed to your CRM platforms
  • How to engage with consumers to retrieve 1st party data, including utilising contextual insights, consumer, behavioural and product data
  • Taking advantage of CRMs to increase consumer understanding and meet marketing and business objectives
Moderator: . Nicholas Kontopoulos, Vice President of Marketing, Asia Pacific & Japan , Twilio
. Snigdha Nandan, Executive Director, Global Head of Digital Marketing (WRB), Standard Chartered
. Vanessa Ng, Regional Customer Experience Manager, SEAO, Jaeger-LeCoultre
. Ashutosh Jaiswal, Head - Commercial Digital Transformation, The Coca-Cola Company
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01:00PM

Lunch & Networking Break

02:00PM

Alon Weinstock

Founder & Ex-Marketing Director (KFC)

Lead 2 Peak

Associated Talks:

08:50AM - Day 1

View Chair Opening Day 1, Track 2

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Alin Dobrea

Marketing Director

ZALORA Group

Associated Talks:

02:00PM - Day 2

View Panel: E-Commerce Express: Keeping up with ever changing consumer behaviours

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Hilary Chiu 

Senior Manager, Asia Pacific Digital Assets

PwC Singapore

Associated Talks:

02:00PM - Day 2

View Panel: E-Commerce Express: Keeping up with ever changing consumer behaviours

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Ashutosh Jaiswal

Head - Commercial Digital Transformation

The Coca-Cola Company

Associated Talks:

12:30PM - Day 2

View Fireside Chat: Creating a Full-Funnel CRM Approach

02:00PM - Day 2

View Panel: E-Commerce Express: Keeping up with ever changing consumer behaviours

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Panel: E-Commerce Express: Keeping up with ever changing consumer behaviours

  • Discussing current trends in consumer behaviours and how this is impacting eCommerce strategies
  • Strategies to manage external pressures impacting consumer channels, including remaining agile but responsive
  • The importance of customer communications on eCommerce platforms, from transparent supply chains & stock levels to privacy and data security
  • Discussing sustainable & eco-friendly e-commerce, alongside the growing buying power of the younger generation and how to meet this demand
Moderator: . Alon Weinstock, Founder & Ex-Marketing Director (KFC), Lead 2 Peak
. Alin Dobrea, Marketing Director , ZALORA Group
. Hilary Chiu , Senior Manager, Asia Pacific Digital Assets, PwC Singapore
. Ashutosh Jaiswal, Head - Commercial Digital Transformation, The Coca-Cola Company
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02:40PM

Alexander Lim

APAC Lead, Creative Product

TikTok

Associated Talks:

02:40PM - Day 1

View Leveraging Gen AI to ‘Create for Commerce’

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Leveraging Gen AI to ‘Create for Commerce’

. Alexander Lim, APAC Lead, Creative Product, TikTok
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03:10PM

End of Track 1