Day 1 - 2 December 2020

10:00AM

Benjamin Soubies

Managing Director, APAC

Talkwalker

Associated Talks:

10:00AM - Day 1

View Going in-depth with conversational intelligence – using data to understand the Voice of Customer

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View Talkwalker

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Going in-depth with conversational intelligence – using data to understand the Voice of Customer

  • Understand what conversational intelligence is all about and why it’s vital for businesses right now
  • What goes into understanding the Voice of the Customer, and the typical challenges faced
  • How you can benefit from your business data in order to gain actionable insights from them
. Benjamin Soubies, Managing Director, APAC, Talkwalker

12:30PM

Justine Lukas

Director

Kantar Singapore

Associated Talks:

12:30PM - Day 1

View Empowering Digital Storytelling for Good in Asia

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Rebecca Lim

Head Our Better World

Singapore International Foundation

Associated Talks:

12:30PM - Day 1

View Empowering Digital Storytelling for Good in Asia

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Empowering Digital Storytelling for Good in Asia

Competition which the jury awarded with the motivation, “This simple and impactful case study is set for making a tremendous difference across all Not-For-Profits globally.”

Our Better World (OBW) is the digital storytelling initiative of the Singapore International Foundation. It aims to inspire online audiences into action via stories of good. Given a lack of primary research in digital storytelling for social impact in Asia upon which to call for guidance, primary research was needed. Following a collaboration with Kantar, a dual approach combining personal and digital interactions in each of five Asian markets was developed. This enabled the presenters to fuse exploratory, evaluative, and projective perspectives to not only understand current realties and their contexts, but ladder insights up into action.

. Justine Lukas, Director, Kantar Singapore
. Rebecca Lim, Head Our Better World, Singapore International Foundation

02:00PM

Kelvin Lee

Global Director of Social Media Experience

Refinitiv

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Grace Kok

Head of International Content Marketing

Lark at Bytedance

Associated Talks:

02:00PM - Day 1

View LIVE Panel: Exploring an Effective B2B Social Media Strategy

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Tanvi Bist

Account Director

LinkedIn

Associated Talks:

02:00PM - Day 1

View LIVE Panel: Exploring an Effective B2B Social Media Strategy

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Mohit Gupta

Head of Marketing – Asia Pacific & Head of Social Media – Global, Corporate Bank

Deutsche Bank

Associated Talks:

02:00PM - Day 1

View LIVE Panel: Exploring an Effective B2B Social Media Strategy

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LIVE Panel: Exploring an Effective B2B Social Media Strategy

  • How to define your marketing objectives
  • Generating a healthy ROI from social media
  • The importance of building your brand and personas on social media
  • Creating & managing a direct customer service tool through social channels
Moderator: . Kelvin Lee, Global Director of Social Media Experience, Refinitiv
. Grace Kok, Head of International Content Marketing, Lark at Bytedance
. Tanvi Bist, Account Director, LinkedIn
. Mohit Gupta, Head of Marketing – Asia Pacific & Head of Social Media – Global, Corporate Bank, Deutsche Bank

03:00PM

Wiebke Leffers

Customer Strategist

Falcon.io

Associated Talks:

03:00PM - Day 1

View How to Harness the Power of Social E-Commerce

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How to Harness the Power of Social E-Commerce

Social media is a great forum for brands to advertise their products and influence the purchase decision. With recent developments in social e-commerce, social media now also allows consumers to purchase their favorite products seamlessly, and without leaving the social network of choice.  This session will help you uncover the power of social e-commerce, and how you can implement it into your marketing strategy. Join us and learn: 

  • Why e-commerce is crucial in the current times 
  • Which social media platforms perform best for e-commerce and why 
  • How to leverage organic and paid content strategies
. Wiebke Leffers, Customer Strategist, Falcon.io

03:30PM

Veriyanta Kusuma

Brand and Content Strategy

TikTok

Associated Talks:

04:40PM - Day 2

View Panel: Why it works – Influencer Marketing in APAC

03:30PM - Day 1

View Bringing Your Campaigns to Life Through Social Content and Engagement

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Bringing Your Campaigns to Life Through Social Content and Engagement

  • Create a digital social ecosystem (digital community) to amplify messages and drive engagement.
  • Maintain the ‘social’ aspect of social media; ensure your branded content retains personality.
  • Use data to inform your content
  • Build audience loyalty through consistent and engaging content
. Veriyanta Kusuma, Brand and Content Strategy, TikTok