DMWF Europe 2019 – Event round up

By: Hannah Pinchbeck

December 18, 2019


#DMWF - Events - Uncategorized -

The final instalment of the 2019 event series, DMWF Europe, was the perfect way to close another awesome year for DMWF! It really has been terrific.

We had a record number of attendees across the two days (with over 1000 senior marketers in attendance), where our inspiring speaker shared their expertise and joining in on discussed around key issues that marketers are facing! We focused these issues within 4 conference tracks; Content & Digital Brand Strategy, Data & Disruptive Tech, Digital Experience & Ecommerce Strategy and Influencer and Social Media Marketing.

Content & Digital Brand Strategy

Firstly we have to give our track chair Digital Marketing Leader, Maartje Blijleven a shout out! She was engaging, interactive and asked some great questions on behalf of our audience!

Our morning panel; ‘Keeping Content King – How Brands should Effectively Storytell in a Crowded Environment’ was a huge success! Hosted by Irv, Non Exec Director & Strategy Director at Socialgram, this panel featured experts; Hidde Van Der Louw, CDMO at Bever; Tom McGirr, Head of Strategy at The Wild, Jungle Creations; Leonardo Piumi, Creative Producer at Philips and Sade Laja Content Strategist at One Fifty Content. The key takeway from this session was how to shine in a generation of content overload!

Marene Arnold, Marketing & Communication Director from Mastercard Netherlands delivered a standout session on how marketers can harness the power sound to reinforce brand identity and impact their audience.  Taking a simply ring tone and transforming it into a piece of audio that literally gave everyone in the room goosebumps! Sonic branding is set to be the next big thing in the digital marketing world!

Luke Barnes, Chief Commercial Officer at VICE shared an extremely topical presentation for a new generation of marketing, with some very thought provoking stats! Vice research states 74% of Gen Z consider themselves activists and 76% say that brands should take a stand on social issues! Previous generations ‘got angry and broke stuff’, where as younger generations now have a global voice and can affect positive change. There was a lot of talk about this issues across our social channels and really created a buzz at the event. What a way to close day 1!

Data & Disruptive Tech

Our track chair Oisin Lunny, Professor for UX Driven Business at Barcelona Technology School was an audience favourite for the entire conference, positive, entertaining, professional and informative. He brought the track to life! Oisin also chaired the Digital Experiences and eCommerce track on day 2, featured on a panel and hosted his own session. Hats off to Oisin!

Understand the Brain to Build a Strong Brand Experience and Culture by Annemarie Joosen, CMO at Marktplaats was a hugely popular session! Annemarie shared Marktplaats’ journey transforming to a customer-focused culture and implementing a new way of working and great innovations for customers. She shared insights on neuromarketing and how the brain reacts to communication activities. Drawing on behavioural economics, psychology and marketing, she had a refreshing story about genuine real specific challenges as a marketing manager!

Day two panel, featuring; Joris Garritsen, Head of Innovation & Digital at MediaCom NL; Jo McClintock, Global Brand Director at Skyscanner and Mike Stachurski, Global Digital Marketing Director at Arcadis, was a very popular session with our attendees. Sharing their thoughts on Future-proofing your Digital Team & Strategy. Some really interesting and thought provoking topics, including; “To future-proof your digital team, you need to give them space, allow them to fail and celebrate their failures”.

‘Innovation: Falling in Love with the Problem’ from Simone van Neerven Head of Innovation at Vueling Airlines kicked started our day two and has been described as very inspiring!

Influencer & Social Media Marketing

Vivian Acquah, Workplace Wellness Advocate at Viva la Vive was our chair for day one in the Influencer and Social Media Marketing track!

Social Media heavyweights, Twitter took part in a fireside chat ‘The Power of #Culture on Twitter’!

Featuring Ali Backscheider, Senior Marketing Innovation Team Lead at Sprinklr; Kim Wu, Partner Marketing Manager at Twitter and Kenny Lee, Head of Partner & Demand Marketing at Twitter! Twitter is not just advertising and engagement, it is ideal for research, because the feedback is both positive and negative, plus it is unsolicited.

The fantastic Gavin Bell, Entrepreneur and Leading Facebook Ad Consultant, closed day one in the Influencer and Social Media track with his very practical and informative session, ‘Why most of us suck at it… and how to change that’. Gavin provided real live examples and top tips on how to create and execute effective Facebook marketing campaigns using funnels.

Digital Experiences & eCommerce StrategyLibby Stroud-Kroon, Global Digital & Social Lead at Johnnie Walker delivered an inspiring session, ‘Behaviour-first Strategy: Why Brands Should Start with Audience Behaviour to Truly Drive Success & Impact’. She told her personal story to explain how to evolve with the new approach for new campaigns!

‘Learn Three Basic Martech Skills every Digital Marketer should have (but don’t just yet)’ by Frans Riemersma, Founder of Martech Tribe was a very well received session. Frans shared his recommendations on the new tech and how to manage digital marketing, helping set a direction.

Anna Potanina, Mobile UX & Design Specialist at Google had so much information content for her session ‘Design That Drives The Bottom Line’! She shared practical advice on the best processes and practices for Landing Page Design including what A/B-tests look on the mobile web across industries.

Thank you to our speakers and sponsors for making this years event the best yet! Thank you to everyone who joined us for #DMWF Europe, it was a pleasure to meet you/see you. We hope to see you again next year!