#DMWF Europe 2019: Interview with Daniel Rejzner, CEO & Founder at Ourcart
Daniel has been involved in a wide variety of digital direct to consumer and loyalty initiatives over the last 8 years. Working with practically every major CPG as a tech partner Daniel has developed a 360 view of the CPG loyalty and digital marketing challenges and opportunities. Daniel is currently the CEO and founder of Ourcart which has recently launched https://chop.today – a solution which brings together performance marketing and trade promotions to help brands establish and maintain direct relationships with their customers
Ahead of #DMWF Europe we caught up with Daniel, to find out his thoughts on the digital marketing landscape, what he thinks us marketers should be looking out for in the future and what he’s most looking forward to seeing at #DMWF Europe on 25 – 26 November!
Hi Daniel, thank you for taking the time to speak with us! We’re super excited to see your panel in Amsterdam!
We’re going to jump straight in with a big question; What digital marketing trend has impacted your campaigns the most in 2019?
We’ve seen the most impact in the area of chatbots, personalization and omnichannel activations for offline purchases.
The rise of ecommerce and white-lable brands are driving CPG’s to find new ways of creating a personal relationship with their consumers, that, together with the popularity of advertisement platforms like Facebook, have generated the massive impact of chatbots.
Another big one, looking to the future of marketing; how do you feel digital marketing will change in the next 5/10 years?
I think everything will become more personal, mutual beneficial and of course more measurable. I feel like data driven personalisation is key as there is a clear win-win for both consumer and advertiser. More specifically – for CPG manufacturer brands – I feel that one to one and direct to consumer marketing will become indispensable.
What is the next BIG thing for 2020 that marketers should be preparing for now?
That’s a great question. We see more and more AI based solutions for all kinds of areas, including marketing and data analysis. With that in mind – I think that marketers should look at Conversational Marketing Leveraging AI as the next stage of precision marketing.
Now, we’re really looking forward to hearing more from you at the show. As a bit of a teaser, what can our community learn from you at your panel at DMWF Europe?
We all want to discover the secret of the best way of creating an engaged & loyal customer/user. In this panel we’ll talk about ways to improve retention through personalisation & digital experiences. I think the main point I will try to pass is on how brands can create a direct data driven relationship with their consumer. What works and what doesn’t.
Who else on our DMWF Europe speaker line up are you looking forward to learning from?
LIBBY STROUD-KROON (Johnnie Walker)
MONIKA MATUSZEWSKA (L’Oréal)
MARCO RONCAGLIO (Philips)
Like a prize boxer, you are the undisputed heavyweight in your field. If you had a walk-in song, what would it be?
Times They Are a-Changin’ by Bob Dylan
Thank you Daniel! We look forward to seeing you for #DMWF on 25 – 26 November in Amsterdam!
Daniel Rejzner will be taking a seat on the panel, ‘Customers Loyalty: How to Improve Retention with Personalisation & Digital Experiences’ within the Digital Experience & eCommerce Strategy track on day 2 at #DMWF Europe on 25 – 26 November at the Elicium Centre, Rai, Amsterdam!
Ourcart are Silver Sponsors at #DMWF Europe 2019. OurCart helps consumer brands, research agencies and cash-back apps across the globe to gain A BETTER WAY OF UNDERSTANDING & ENGAGING WITH TODAY’S CONSUMERS. Providing access to complete customer purchase data for in-depth analysis, modeling promotions and rebates.
Our unique offering, CHOP, brings together performance marketing and trade promotions to help brands establish and maintain direct relationships with their customers.
With CHOP You Own Your Relationship with Consumers! You can deliver personalized offers directly to consumers through Facebook messenger using shopping receipts as proof of purchase.