#DMWF North America 2019: Content & Digital Brand Strategy – Sponsored by Shutterstock

By: Hannah Pinchbeck

August 13, 2019

Categories:

#DMWF - Brand - Content Marketing - Digital Marketing - Featured - Marketing Strategy - Popular -


#DMWF North America is just around the corner, we hope you’re as excited as we are! Over two days there will be over 100 influential speakers sharing their experience and expertise over four tracks!


Unsure about which track to should attend? 


Not to worry! We will be creating our highlights from each one! 


Here are what we think you should be looking out for in the Content & Digital Brand Strategy Sponsored by Shutterstock track at #DMWF North America on the 11 – 12 September in New York at the Brooklyn Expo Center.

Kick start your day with Meagan Suckling, Director of Brand Partnerships at Shutterstock. Her session, ‘Scaling Branded Content’ will address the problem of how brands have more options today to create content, yet are not set up to create content at scale. Actionable takeaways include how to scale content across multiple channels, learning which channels to prioritize for maximum engagement and types of content that resonate with customers.

Before you have your fill at lunch, Will Cady, Chief Memeorologist at Reddit will be talking through his community-based approach to brand strategy.

Eric Merkow, Industry Manager at Facebook will be closing day one with his sessionCutting to the Future: Staying Ahead of Consumer Behavior’. Mobile technologies are dramatically and rapidly shifting consumer content consumption – and promises to evolve as new innovations challenge and introduce new consumer expectations. Mobile users are dictating how content is viewed when it is enjoyed and when it is shared. This intersection of consumer preference and ever-evolving technology demands an updated strategy for mobile, specifically video. In this session, Facebook and client will detail: How to “future proof” your business to anticipate fluctuating consumer preferences, 5G and the next new wave of technology. They will showcase the next steps to develop a long-form content strategy to reach the right audience, exactly where they are and at the right time, to drive business results. Demonstrating specific marketing executions showing how you can use targeted solutions to foster a community via content that captures and retains consumer attention.


There are so many amazing panels happening over the two days, with some incredible global brands. The panel ‘Importance of UGC: The Invaluable Addition to your Content Strategy’ will explore:

• How user-generated content is a fundamental element of any engaging marketing strategy
• Tactics for using UGC to connect and create content that resonates with customers
• Exploring human-centred marketing strategies
• How to use UGC to build communities and identify authentic brand influencers


This panel will feature:


Host: Jessica Sorentino, Branding & Digital Marketing Specialist, Jessica Sorentino

Lee Somerhalder, Digital Marketing & Strategy Manager, Yamaha Motor Corporation, USA
Kate Gagnon, Senior Digital Marketing Manager, OXO
Jennifer Verdon, Social Media Lead, Blue Buffalo Co



Here is a full list of all the speakers you can see at #DMWF North America 2019 in the Content & Digital Brand Strategy:

Zeena Koda, Senior Director of Digital Marketing, Atlantic Records
Meagan Suckling, Director of Strategic Partnerships, Shutterstock
Jessica Sorentino, Branding & Digital Marketing Specialist, Jessica Sorentino
Alina Dolgolenko, Head of Social Media, PADDLE8
Mack Sovereign, SVP, Content & Strategy, WAVE
Robert Monek, Executive Producer, Digital & Social Media, Disney ABC
Stephen Murphy, SVP, USA, Beano Studios
Matt Wurst, Managing Director, revelation
Will Cady, Chief Memeorologist Reddit
Jimmy Newson, Inbound Sales and Marketing Consultant, JimmyNewson.com – Hubspot Sales Partner
Oshiya Savur, Sr. Director NA Marketing, Relvon
Lee Somerhalder, Digital Marketing & Strategy Manager, Yamaha Motor Corporation, USA
Kate Gagnon, Senior Digital Marketing Manager, OXO
Jennifer Verdon, Social Media Lead, Blue Buffalo Co
Eric Merkow, Industry Manager, Facebook




If you haven’t registered for your pass to #DMWF North America on the 11 – 12 September at the Brooklyn Expo Center in New York, you can book your pass here.

Book now and save over 15%!

Or if you would like to ask the team a question please get in touch!

We look forward to seeing you at the conference!

Don’t forget to check out the highlights of the other tracks

Data & Disruptive Tech
Influencer & Social Media Marketing
eCommerce, UX & CX