#DMWF North America 2019: eCommerce, UX & CX

By: Hannah Pinchbeck

August 13, 2019

Categories:

#DMWF - Customer Experience - Data Marketing - Digital Marketing - eCommerce - Marketing Strategy - Popular - SEO - Technology - UX -


#DMWF North America is just around the corner, we hope you’re as excited as we are! Over two days there will be over 100 influential speakers sharing their experience and expertise over four tracks!


Unsure about which track to should attend? 


Not to worry! We will be creating our highlights from each one!


Here are what we think you should be looking out for in the eCommerce, UX & CX track at #DMWF North America on the 11 – 12 September in New York at the Brooklyn Expo Center.


Kick starting day two are digital heavy weights, Jamie Kimmel, Research Lead at Instagram and Ben Barone-Nugent! Their session ‘Personalization: Experiences and Products That Do More For Your Customers’ will cover the spectrum of personalization, what is the impact of simply using someone’s name versus personalizing an entire experience and what makes a product or experience feel personal? We cannot wait to see this one!


The session ‘Embrace the Unexpected: How T-Mobile Harnessed the Power of Data to Reach Customers in New Ways’ is sure to see a lot of bums on seats! Vinny Squillace, Director of Digital & Social at T-Mobile and Matt Rednor, CEO at Decoded will explore their work together – from challenging norms to experimenting with new kinds of “market research” and creative testing. They will show how the best creative ideas require risk and how the real opportunities for brand growth and success comes from moving outside traditional guardrails. By experimenting and being fearless, brands like T-Mobile are breaking through to their customers, in a better, bolder, more effective ways.


We we’re also excited to see Michelle Killebrew, VP and Head of Marketing at PwC New Ventures! Ahead of lunch on day 2 Michelle will be sharing her top tips on bringing a new product to life in the marketing in her session, ‘Launching New Products and Transforming your CX Strategy’ 


There are so many amazing panels happening over the two days, with some incredible global brands. The panel ‘Customers Loyalty: How to Improve Retention with Personalization & Digital Experiences’ will explore: 

• What is a great DX and how does that support customer loyalty?
• How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?Why should brands look at being agile & customer-centric whilst utilising all resources and insights
• Why should brands look at being agile & customer-centric whilst utilising all resources and insights
• How can dynamic content across search support customer loyalty?


This panel will feature:

Host: Megan Conahan, EVP, Direct Agents

Chris Donnelly, Founder and Managing Director, Verb Brands
Thomas Pening, Director, Marketing Intelligence & Technology, John Hancock Investment Management
Ben Yehoshua, Global eCommerce Development & Marketing Manager, TWI Watches


Here is a full list of all the speakers you can see at #DMWF North America 2019 in the ECommerce, UX & CX:

Alanna Gregory, CEO and founder, Constellation
Jamie Kimmel, Research Lead, Instagram
Ben Barone-Nugent, Lead Content Designer, Netflix
Megan Conahan, EVP, Direct Agents
Chris Donnelly, Founder and Managing Director, Verb Brands
Thomas Pening, Director, Marketing Intelligence & Technology, John Hancock Investment Management
Ben Yehoshua, Global eCommerce Development & Marketing Manager, TWI Watches
Vinny Squillace, Director of Digital & Social, T-Mobile
Matt Rednor, CEO, Decoded
Michelle Killebrew, VP, Head of Marketing, PwC New Ventures
Rob Lawson, Global Partnerships, Google


If you haven’t registered for your pass to #DMWF North America on the 11 – 12 September at the Brooklyn Expo Center in New York, you can book your pass here.


Book now and save over 15%!

Or if you would like to ask the team a question please get in touch!

We look forward to seeing you at the conference!

Don’t forget to check out the highlights of the other tracks

Data & Disruptive Tech
Influencer & Social Media Marketing
Content & Digital Brand Strategy