#DMWF North America 2019: Influencer and Social Media Marketing, sponsored by Clientscape

By: Hannah Pinchbeck

August 13, 2019

Categories:

#DMWF - Analytics - Brand - Content Marketing - Digital Marketing - Featured - Influencer Marketing - Popular -

#DMWF North America is just around the corner, we hope you’re as excited as we are! Over two days there will be over 100 influential speakers sharing their experience and expertise over four tracks!


Unsure about which track to should attend? 


Not to worry! We will be creating our highlights from each one! 


Here are what we think you should be looking out for in the Influencer and Social Media Marketing, sponsored by Clientscape track at #DMWF North America on the 11 – 12 September in New York at the Brooklyn Expo Center.


So, what are the solo sessions you should look out for?


On day one you should definitely go to see Analisa Dominic (Head of Marketing at Ericsson) present the session, ‘The Power of Partnerships: Uniting Two Power Brands Together’! Find out why brands should utilise each other’s strengths with marketing awareness and get practical advice on how to create dynamic campaigns across social channels and how to create noise with your partnership!


On day two you could head to see James Gregson, Head of Social Studios at LEGO Group!


Over the past several years, the LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. James will take you through how The LEGO Group’s developed such a global and evocative social media content strategy across audiences and social channels. This is a session not to be missed!


You can also head to see the session; ‘From Data to Insights: 3 Social Listening Strategies from Nestlé Waters‘. In this inspiring 15-minute fireside chat, Todd Grossman, CEO Americas at Talkwalker, and Christopher Hodorowski, Social Listening Manager for Nestlé Waters North America, will explore how NWNA uses social listening and analytics to measure campaign performance, evaluate the impact of their sponsorships, and deliver actionable insights based on social 


There are so many amazing panels happening over the two days, with some incredible global brands. The panel ‘Future of Social: Essential Trends & Strategies for 2019‘ will explore:

  • Building meaningful customer relationships with authenticity
  • The shift to 1:1 interaction with customers for engagement & growth
  • Building community, trust & socialization on your channels
  • Designing on trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?


This panel will feature:


Host: Sharon Lee Thony, Founder and Principal, Sharon Lee Thony Consulting


Andrew Caravella, Vice President of Global Partnerships, Sprout Social
Will Cady, Chief Memeorologist, Reddit
Dina Fierro, Vice President, Global Digital Strategy + Social Engagement, NARS Cosmetics
Nate Goldman, Head of Social Media, Medium
Erin Silver, Head of Social Media, Volvo Car USA



Here is a full list of all the speakers you can see at #DMWF North America 2019 in the Infleuncer and Social Media Tech Track:


Andrew Caravella,Vice President of Global Partnerships, Sprout Social
Will Cady, Chief Memeorologist, Reddit
Dina Fierro, Vice President, Global Digital Strategy + Social Engagement, NARS Cosmetics
Nate Goldman, Head of Social Media, Medium
Erin Silver, Head of Social Media, Volvo Car USA
Pamela Kaupinen, Senior Vice President, HelloSociety
Drew Neisser, Founder & CEO, Award-Winning Renegade Thinker, Top #10 CMO Influencer, Renegade LLC
Stephen Murphy, SVP, USA, Beano Studios
Mark Wynohradnyk, Brand Director, Gravity Products
Eugene Santos, Head for Digital Content & Social Media Marketing US, ROYCE’ Chocolate
Glen Gilmore,Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor, GlenGilmore #SocBiz
Cassie Barry Savage, Associate Director Digital Content Engagement, Nestlé Health Science
Dalia Strum, Founder, RethinkConnect.com
Paulo Almeida, CEO & Founder, Clientscape
Nancy Briscoe, Sr. Manager, Audience Development, Global Brand Marketing, GE
Lorelei Orfeo, Director of Social Media, Prose
Ismael El-Qudsi, CEO, SocialPubli.com
Ryan Warrender, Global Product Partnerships, Google
Alanna Gregory, CEO and founder, Constellation
Michael Italia, Head of Social Media & In-House Content Production, Mars
Mitch Brooks, VP Product, Brandwatch
Claudia Sandino, Director of Social Media Marketing & Paid Social Strategy, Alibaba Group
Mario Trubiano, Global Social Media & Marketing Lead, World Bank Group



If you haven’t registered for your pass to #DMWF North America on the 11 – 12 September at the Brooklyn Expo Center in New York, you can book your pass here.


Book now and save over 15%!


Or if you would like to ask the team a question please get in touch!


We look forward to seeing you at the conference!


Don’t forget to check out the highlights of the other tracks!

Data & Disruptive Tech
Content & Digital Brand Strategy
eCommerce, UX & CX