#DMWF North America 2019: Data & Disruptive Tech

By: Hannah Pinchbeck

August 13, 2019

Categories:

#DMWF - AI - Analytics - Data Marketing - Digital Marketing - Featured - SEO - Technology - VR -


#DMWF North America is just around the corner, we hope you’re as excited as we are! Over two days there will be over 100 influential speakers sharing their experience and expertise over four tracks!


Unsure about which track to should attend? 


Not to worry! We will be creating our highlights from each one! 



Here are what we think you should be looking out for in the Data & Disruptive Tech track at #DMWF North America on the 11 – 12 September in New York at the Brooklyn Expo Center.


Day one will see Google’s solo session ‘Best Practices for Securing Your Site’.  With new threats constantly emerging, how can website owners protect themselves and their business? In this session Aurora Morales, Search Outreach Specialist at Google, will cover this crucial topic for SEOs and share several demos of these threats, plus how they can be prevented. Find out what Google is seeing in hacking trends, Google’s view on what HTTPS does (and doesn’t do), and how to best address a hacked site. Attendees will learn how to protect against SQL injection attacks, sanitize user generated input, and come away with other practical tips that can immediately be implemented to secure their sites.


We’re also excited to see John Hickey, Channel Marketing Manager at Castrol as he hosts the session ‘Embracing VR to Connect with the Future Customer’. Find out how Castrol used VR to engage with evolving  customer and the opportunities innovation creates with product placement, customer journeys and brand awareness!


And from VR to AI! 


Make sure you try and see
Mobilewalla’s session ‘Algorithm vs. Data: What every executive should know before implementing AI’, presented by Anindya Datta, CEO and Founder! 


Ai has become a cornerstone of digital transformation in business and industry and is a powerful tool in the marketer’s arsenal. While many feel that the power of AI derives from the algorithms or techniques used to implement learning and modeling, the nature of the data used to train AI algorithms, specifically it’s quality, depth and breadth, impact outcomes far more than the technique itself. This session will explain this in detail using common marketing and business use cases and real-world case studies. You’ll increase your understanding of AI fundamentals and leave with knowledge that will positively impact your predictive modeling activities.

 

There are so many amazing panels happening over the two days, with some incredible global brands. The panel ‘Examining Your Digital Marketing Strategy for 2019’ will explore:

•   Identifying and setting strategy goals – what do you want to achieve and by when?
•   Understanding who your customers are and identifying the best channels to reach them
•   How to ensure you are sending the right message for your audience
•   Calculating the ROI for your strategy
•   Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
•   Making sense of data – find, understand and engage the audience that matters for your business


This panel will feature:


•  Host: Clint White, President & Founder, WiT Media Inc

•   Angel Martinez, Senior Director of Marketing, Asylum Records | Warner Music Group

•  Patrick McCarthy, Senior Vice President and Head of Marketing, City National Bank

•  Angelica Gustilo Ong, Digital & Social Manager – Global – Innovation, UNICEF

 

Here is a full list of all the speakers you can see at #DMWF North America 2019 in the Data and Disruptive Tech Track:


Track Chair: Inga Romanoff, Marketo and Salesforce Consultant, Romanoff Consultants
Haim Vaturi, Senior Partner Manager, Data Enterprise Solutions, Twitter
Anindya Datta, CEO & Founder, Mobilewalla
Clint White, President & Founder, WiT Media Inc
Angel Martinez, Senior Director of Marketing, Asylum Records | Warner Music Group
Patrick McCarthy, Senior Vice President and Head of Marketing, City National Bank
Angelica Gustilo Ong, Digital & Social Manager – Global – Innovation, UNICEF
John Hickey, Channel Marketing Manager, Castrol
David Lee, Mobile Evangelist, Google
Scott Breitenother, CEO, Brooklyn Data Co
Crystal Berry, Vice President of Marketing and Communications, Digital Dynamics 360+
Jonathan Yantz, Director, Search & Social, M&C Saatchi Performance
Evan Woods, Head of Growth, Ollie
Aurora Morales, Search Outreach Specialist, Google
Deb Boyda, CEO, Isobar US
Lauren Castellanos, Executive Director of Global Architecture, Shiseido’s Digital Center of Excellence
Devin Hood, Director of Digital Marketing, Cisco
Jimmy Newson, Inbound Sales and Marketing Consultant, JimmyNewson.com – Hubspot Sales Partner
Laura Price, Head of Marketing Technology, WW (formerly Weight Watchers)
Scott Breitenother, CEO, Brooklyn Data Co
Guillaume Conteville, Senior Vice President, Global Digital Marketing, Mastercard
Greg Paull, Co-founder and Principal, R3
James Gregson, Head of Social Studios, LEGO Group
Charles Demarkles, Chief Marketing Officer, Cirrus-Nexus
Alberto Hernandez, Chief Marketing Officer, Forto & Stur Drinks
Kate Hamil, Industry Manager, Disruptors Team, Facebook
Jessica McGlory, Director of Paid Social Media Marketing, Bombas
Brandon Kaplan, CEO, Skilled Creative

If you haven’t registered for your pass to #DMWF North America on the 11 – 12 September at the Brooklyn Expo Center in New York, you can book your pass here.


Book now and save over 15%!

Or if you would like to ask the team a question please get in touch

We look forward to seeing you at the conference!!

Don’t forget to check out the highlights of the other tracks!

Influencer & Social Media Marketing
Content & Digital Brand Strategy
eCommerce, UX & CX