Lennon and McCartney, Gates and Allen, Watson and Crick. History is replete with fantastic partnerships. Unfortunately, if you were to believe some of the discourse around the marketing industry, this list will never include the dynamic duo of ‘marketing and developers’. Apparently, the two professions are just too different in outlook, culture and objectives to… Read more »

Stay-at-home rules, imposed during the global Covid-19 pandemic, have put digitalisation into turbo drive. According to McKinsey and Company, the growth in the USA’s e-commerce in the first six months of 2020 equalled that of the previous decade. The accelerated adoption of eCommerce has introduced existential threats for many traditional retailers, while creating fresh opportunities for… Read more »

An increasing number of companies have taken their operations remote in recent times. In fact, remote work is now being considered a prominent part of the new normal. Businesses are considering keeping employees remote indefinitely, resulting in the increasing popularity of cloud-based tools. For many marketers, extended periods of remote work may mean that they… Read more »

There’s a lot of optimism in the air about the pandemic coming to an end, thanks to increasingly widespread vaccine deployment. People hope to resume normal lives at home and at work. But marketing executives already suspect there’s no going back to the way things were in 2019. Many CMOs saw huge budget cuts in… Read more »