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2018 Agendas:


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Explore the future of Digital Marketing Technologies at #DMWF Expo Global. 16-17 April 2018, 155 Bishopsgate, London.

800+ Attendees, 2 Conference Streams, 40+ Exhibitors

#DMWF Conference & Expo Global 2018 will equip you with the skills and knowledge you need to understand and address your future challenges across digital marketing and social media.

Presented in a series of inspirational keynotes and panel discussions delivered by the industry’s most disruptive thought-leaders, #DMWF features sessions covering; digital strategy, brand recognition, ecommerce, influencer marketing, content marketing, data, analytics, personalization, automation, virtual reality, artificial intelligence and mobile marketing across two conference tracks.

Session topics include;

• Examining the power of engagement; how visually-rich and interactive content is influencing consumers
Beyond content marketing – storytelling to create an emotional response
• Understanding the value of diversity in marketing
The power of the micro-influencer; building relationships and measuring success
Social listening to understand what your customers really want
Smart personalized content; connecting audiences with more of what they value
• How digital innovation will impact the path to purchase
• Optimising SEO for voice-powered search
• Examining the customer journey, how great UX impacts ROI
• Creating interactive experiences for the small screen – leveraging mobile, tablet, 360 & VR
• How artificial intelligence is transforming the way marketers can generate value

Join us in April and meet like-minded marketing professionals who will share insight, inspire and allow you to take your own activities to the next level!

2018 Speakers

Jon French

Vice President West Europe

HMD Global

Associated Talks:

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Miri Rodriguez

Storyteller

Microsoft

Associated Talks:

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Debarshi Pandit

Head of Multicultural

Sky

Associated Talks:

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Mark Foulsham

Chief Digital Officer

Scope

Associated Talks:

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Rob Marcus

Director Digital & e Commerce Europe

Colgate Palmolive

Associated Talks:

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William Bonaddio

Social Media Editor-in-Chief

McDonald's UK

Associated Talks:

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Gill McHattie

Head Of Ecommerce

Allianz

Associated Talks:

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Javier Diez-Aguirre

Vice President Corporate Marketing, CSR & Environment

Ricoh Europe

Associated Talks:

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Danni Irving

Head of Marketing

Loot Financial Services

Associated Talks:

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Steve Millard

Head of Ecommerce & Digital

Arla Foods

Associated Talks:

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Nick Wilsdon

SEO Lead - Global Channel Optimisation

Vodafone

Associated Talks:

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Anoo Mehmi

Global Digital Content Strategist

GSK

Associated Talks:

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Lukasz Zelezny

Director of Organic Performance

ZPG

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Janine Smith

Head of Digital Entertainment

ITV

Associated Talks:

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Mark Abrami

Director Global Social Marketing

Sage

Associated Talks:

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Iain Sawbridge

Chief Marketing and Digital Content Officer

Beano Studios

Associated Talks:

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Ben Kay

Head of Digital, Brand and Marketing

Thames Water

Associated Talks:

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Janis Thomas

Marketing Director

Birchbox UK

Associated Talks:

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Rebecca Fennelly

Head of Brand

JOE

Associated Talks:

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Pete Durant

Head of Social & Digital

Endemol Shine UK

Associated Talks:

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Colin Steele

UX / Optimisation Manager

AO.com

Associated Talks:

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Cristy Garratt

Head of Digital Video and Social Media

CNBC International

Associated Talks:

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2 Conference Tracks

  Content & Social Media Marketing

Data, Disruptive Tech & UX

◦ The Future of Social

◦ Dynamic Social Engagement

◦ Brand Building

◦ Marketing to Generation Z

◦ Influencer Marketing

◦ The Role of VR in Social

◦ Video Storytelling

◦ Digital Content Strategy

◦ User Generated Content

◦ Customer Journey Development

◦ Marketing Automation

◦ Personalisation

◦ Social Buying & eCommerce

◦ The Art of Short Lived Storytelling

Who Attends?

Job Titles

  • Manager
  • Director / VP
  • C-Level
  • Content Producer
  • Executive

Industry

  • Brands
  • Agencies
  • Government & Public Sector

TESTIMONIALS

#DMWF Highlights

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