Where Marketing Leaders
Shape the Future of Digital

Digital Marketing World Forum Global 2027 returns on 5-6 May at Excel London, join 3,000+ CMOs,
marketing directors and senior leaders exploring the evolving world of digital marketing, AI and agentic innovation.

3,000+ Attendees
2 Days of Content
10 Conference Tracks
200+ Speakers
100+ Exhibitors
56% Director Level/ Above

Hear from marketing leaders

Yuri Ezhkov

VP, Creative Center of Excellence

The Estée Lauder Companies Inc.

02:00PM - Day 2

Explore how marketers act as guides, prompt-creators, and overseers...

View Panel: Humans in the Loop: Collaborating with AI for Smarter Marketing Outcomes

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Abbie Edwards

Vice President, Social Media EMEA

JPMorganChase

04:30PM - Day 1

This panel brings together social and digital leaders from...

View Panel: Scroll-Stopping Stories in Highly Regulated Worlds

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Marek Tomalak

Global Chief Marketing Officer, Sodastream

PepsiCo

03:30PM - Day 1

In a world defined by constant change, uncertainty, and...

View The Identities We Build: How Brands Help People Become Who They Want to Be

10:30AM - Day 1

In an age where algorithms curate attention and audiences...

View Panel: Creative Synergies: Building Brands that Connect

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Roberto Fara

Chief Creative Officer

Ogilvy Spain

09:30AM - Day 1

The brief no longer reflects reality - Traditional models...

View Beyond the Brief: A Collaborative Revolution

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Lauren de Boer

Head of Strategic Accounts EMEA & LATAM

LinkedIn

04:30PM - Day 1

Explore how to craft and deliver your advertising messages...

View Panel: From Insight to Impact: Building Smarter Media Strategies

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Sunando Das

Global Head of Predictive Analytics

Unilever

12:10PM - Day 1

From descriptive to predictive to prescriptive: How marketing analytics...

View Predictive Analytics: Shaping the Future of Marketing

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Caroline Orange-Northey

UK and Ireland Managing Director

Pinterest

02:30PM - Day 1

In today’s world of limitless choices, ensuring your brand...

View Panel: A Data-Driven Approach to Performance Advertising

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Calvin Anderson

SVP Global Direct-to-Consumer

SharkNinja

12:10PM - Day 1

Social platforms are rapidly becoming the most powerful retail...

View Inside SharkNinja’s Social-First Commerce Engine

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Felix Gottschalk

Global Director of Consumer Data & Media Analytics

Mars

04:00PM - Day 1

How organisations can overcome data silos to build a...

View Panel: Breaking Barriers: How Unified Data Drives Smarter CX

04:30PM - Day 1

This panel will explore the challenges of data silos...

View Panel: Breaking Down Data Silos: Creating a Unified View of the Customer

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Stevie Johnson

Head of CREO UK - Managing Partner

Omnicom Media UK

02:00PM - Day 2

The lines between content and commerce have blurred. Social...

View Panel: Shoppable Stories: The Creator-Driven Commerce Shift

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Rachel Levy

Head of Retail, Lifestyle & CPG

Snap Inc.

02:00PM - Day 2

The lines between content and commerce have blurred. Social...

View Panel: Shoppable Stories: The Creator-Driven Commerce Shift

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Doruk Cuhadar

Head of Strategy & Business Performance - Marketing Director

Visa Europe

03:10PM - Day 2

Explore how B2B leaders can use Revenue Operations as...

View Panel: The Future of B2B Leadership: Scaling Impact Through RevOps

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Noel Eves

Chief Marketing Officer

Virgin Experience Days

10:30AM - Day 1

In an age where algorithms curate attention and audiences...

View Panel: Creative Synergies: Building Brands that Connect

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Emily Grossman

Chief Marketing Officer

TrustedHousesitters

09:30AM - Day 1

This session explores how looking at the full picture...

View Rethinking Growth: The Value of a Full-Funnel View

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Thien Tran

Global Media Effectiveness Director

Dentsu

04:30PM - Day 1

Explore the AI shifts performance measurement from campaign metrics...

View Panel: AI-Powered Performance: Measuring What Matters in Automated Marketing

10:45AM - Day 1

Explore how agentic AI moves beyond traditional automation into...

View Panel: Beyond Automation: What Agentic AI Really Changes within Marketing Teams

10:00AM - Day 1

As the use of AI increases across teams, workflows...

View Fireside Chat: Navigating Brand Safety in the AI Era

03:30PM - Day 2

Reviewing Trends Shaping Digital Transformation in 2025 Choosing the...

View Panel: Digital Transformation 2025: Trends, Tech, and Tactics

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Jenn Vojta Day

Digital Transformation & Media Director, Northern Europe

Colgate-Palmolive

02:00PM - Day 2

To stay competitive, leading organisations are redesigning their structures,...

View Panel: Driving Growth Through Customer-Centric Transformation

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Paolo Lorenzoni

Vice President EMEA Marketing and Board Member

Tinder

12:10PM - Day 1

To lead the way, brands must put consumers at...

View Fireside Chat: Media Reinvented: Data, Creativity, and Consumer Obsession

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Chen Guter

CMO

dig

No talk associated with this Speaker.

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Svetlana Morozova

Head of Sales - LeadGen, Google Customer Solutions

Google

02:40PM - Day 2

This session explores how innovation, data, and storytelling converge...

View Marketing Transformation: Innovating with Purpose

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Will Pearl

Head of Loyalty & CRM

B&Q

02:00PM - Day 2

Customer retention isn’t just a metric- it’s a growth...

View Panel: Maximising Retention: Engagement Strategies That Keep Customers Coming Back

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Vanessa Barretieri

UK/EMEA General Manager

Milk Makeup

05:10PM - Day 1

In highly competitive categories, brands don’t just need meaning-...

View Brand DNA to Brand Growth: Winning in a Crowded Category

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Anthony Locke

Global Director of Distribution and eCommerce

Schneider Electric

10:45AM - Day 2

Marketplaces have become powerful engines of discovery and conversion,...

View Panel: Marketplace Marketing: Driving Growth in a Connected Commerce Landscape

02:00PM - Day 2

To stay competitive, leading organisations are redesigning their structures,...

View Panel: Driving Growth Through Customer-Centric Transformation

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Ruby Ktori

VP, Content & Viral Marketing

Warner Records Label Group (Warner Music Group)

02:00PM - Day 2

UGC is central to authentic, high-performing marketing. This panel...

View Panel: From Customers to Co-Creators: Immersive UGC Strategies

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Eleni Karamalegkou

Director of Digital Strategy and Audience Engagement

Sky

10:45AM - Day 2

Customer journeys are increasingly complex and multi-channel. Discover how...

View Panel: Connected Journeys: The Future of Cross-Channel Storytelling

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Rebecca Hosgood

Head of Technology Strategy & Architecture

Currys

10:45AM - Day 2

As digital transformation accelerates, C-suite leaders must balance technology,...

View Panel: Visionary Leadership in the Age of AI

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Theo Ricketts

Vice President, Global Sales, Marketing and Digital Transformation

Kimberly-Clark

10:45AM - Day 2

As digital transformation accelerates, C-suite leaders must balance technology,...

View Panel: Visionary Leadership in the Age of AI

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Ofer Familier

CEO

dig

11:40AM - Day 1

Authenticity is no longer what brands publish. In a...

View Authenticity Lives in Reactions. How to Separate Human Signal from Synthetic Noise

02:00PM - Day 2

UGC is central to authentic, high-performing marketing. This panel...

View Panel: From Customers to Co-Creators: Immersive UGC Strategies

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Alicia Hunt

Vice President, CIB Marketing

J.P. Morgan

04:00PM - Day 1

How organisations can overcome data silos to build a...

View Panel: Breaking Barriers: How Unified Data Drives Smarter CX

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Hugo Taylor

Customer Acquisition & Growth Director

Oner Active

09:30AM - Day 2

How Oner Active’s creator-led strategy evolved from founder influence...

View Fireside Chat: The Creator-Led Rise of Oner Active: Growth Through Performance Programmes

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Kreena Patel

Global Director Demand Analytics

Mars

09:30AM - Day 2

This session explores how a culture of experimentation, empowerment,...

View Agile Decisions for Transformation

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John Anderson

Director of Retention and Analytics - Hayu

NBCUniversal

10:30AM - Day 1

Explore how real-time data, advanced analytics and decisioning engines...

View Panel: Real-Time CRM: Turning Customer Signals into Instant Action

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Marco Iannone

Group Chief AI Officer

Virgin Active

02:30PM - Day 1

Distinguishing real AI impact from hype across strategy, execution,...

View Panel: Mastering Marketing in the Age of Intelligent Automation

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Rachel Kemp

Global Senior Digital Marketing & Loyalty Lead

LUSH

02:00PM - Day 2

Customer retention isn’t just a metric- it’s a growth...

View Panel: Maximising Retention: Engagement Strategies That Keep Customers Coming Back

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Mark Halliday

Director of Programmatic

JCDecaux UK

10:45AM - Day 2

Customer journeys are increasingly complex and multi-channel. Discover how...

View Panel: Connected Journeys: The Future of Cross-Channel Storytelling

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Ryan Gardiner

Head of Media & Social

Just Eat

04:30PM - Day 1

Explore how to craft and deliver your advertising messages...

View Panel: From Insight to Impact: Building Smarter Media Strategies

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Anniston Ward

PR, Events, and Education Specialist

Metricool

Casper Noreen Frid

VP of Commercial

Accutics

12:40PM - Day 1

Marketing has never been more sophisticated, yet proving its...

View The Measurement Illusion: Why Modern Marketing is Harder To Defend Than Ever Before

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Elsa de Guzman de Saint Nicolas

VP Marketing Excellence

Reckitt

10:00AM - Day 1

In a fragmented digital landscape, the greatest risk to...

View Whose Brand is It Anyway? Scaling Impact through Creative Excellence

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Colin Day

Managing Director EMEA, Vice President of Business Development, and CMO

Oktopost

04:00PM - Day 1

B2B marketing is being reshaped by two forces that...

View The New Rules of B2B: Gen Z, AI and the Rise of Social-First Marketing

02:30PM - Day 1

The social media landscape is evolving at record speed....

View Panel: Platform Shifts & Reinvention: Navigating Social Media Innovation

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Komal Helyer

CRM Managing Director

Atombit

12:30PM - Day 2

And why MORE “personalisation” is often the problem. Most...

View Your CRM Assumes Rationality – However, Your Customers Don’t Work That Way

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Beth Hurst

Content Marketing Director

Zenith International

03:30PM - Day 1

Join Beth Hurst, Content Marketing Director (SEO), and Ollie...

View Search Smarter: Adapting Your SEO Playbook in the AI Era

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Anastasia Leng

CEO + Founder

CreativeX

No talk associated with this Speaker.

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Rajvi Kantaria

Director of Marketing

JCDecaux UK

11:40AM - Day 1

Looking to get more from your digital marketing? Discover...

View How to Improve Your Search Outcomes by 38% With Digital Out-of-Home

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Shikira Austin

Global Communications Director

Jo Malone London

02:30PM - Day 1

In a world of shifting platforms, fragmented audiences, and...

View Panel: Transformative Storytelling for the Modern Brand

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Learn From Marketing Leaders Across 10+ Expert-Led Tracks