Launched in 2014, The Hook Group has rapidly grown into one of the largest youth media groups globally on social media. The group is made up of three divisions that create content for, market brands or sell products to the youth market – The Hook, The Hook Labs and social commerce.
The Hook is one of the largest youth publishers on social, providing an entertainment and comedy channel known for standout original content covering core popular culture topics. Following The Hook’s success, the group moved to help brands standout on social too by launching The Hook Labs, an award winning social media agency and content studio. In 2017, The Hook Group added to their portfolio with a growing commerce division that is building popular retail brands who sell via social.