With over a decade of experience in fan engagement, digital transformation, and technology implementation, Aadil has been at the forefront of driving innovation in sports marketing technologies. As Head of Marketing – Growth & Technology at URC, he leads the strategic transformation and adoption of technology, as well as its commercialisation to unlock new revenue streams. His work with AI models and large language models (LLMs) brings together emerging technologies that define the evolving sports tech landscape, sparking discussions with rights holders about the future of AI and its role in shaping sports technology. Passionate about pushing the boundaries of innovation, Aadil is committed to leveraging cutting-edge solutions to drive growth, engagement, and new opportunities in the industry.