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Aaliyah Ansari joined 4Life Solutions as the Chief Marketing Officer and has built her experience in advocacy and behaviour change. 4Life is on a mission to bring safe drinking water to a billion people in low-income communities, without dependency on fossil fuels, by 2030. Aaliyah has led major partnership projects, working with global NGOs such as World Vision, Red Cross and UNHCR in countries including Uganda, Kenya, and Nigeria and directing the firm’s expansion in India. Aaliyah’s earlier career was spent at European startups such as Treatwell as well as founding an advertising technology platform.  She has a unique blend of creative strategic thinking coupled with cross channel marketing activities