I have spent my career driving growth through seamless customer experiences and innovative brand and omnichannel strategy. Currently, leading the Digital, Brand and Marketing functions at Le Chameau, I am focussed on initiatives that enhance the brand’s global presence and strengthening our consumer channels.
My passion is developing high-performing teams that blend strategy, creativity, and commercial execution to elevate brand impact and customer engagement. Notable accomplishments include leading the development of Arc’teryx’s D2C channel, as well as driving the successful launch of AB InBev’s B2B2C Bees platform, which earned two Cannes Lions for its innovative approach to brand storytelling and customer experience.