Abbie Edwards is Head of Social Media for EMEA at JPMorganChase, with a decade of experience building social strategies that resonate. She started her career as an intern, moved through Hull University Union, and has now spent eight years shaping content in the highly regulated world of financial services at Quilter Cheviot, Nutmeg and now JPMC.
Neurodiverse and creatively driven, Abbie focuses on making social content clear, human, and grounded in real audience behaviour.