Abi is an Influencer Marketing Manager and Publicist at the BBC, where she plays a key role in shaping the broadcaster’s influencer strategy. She’s responsible for establishing guidelines, offering best-practice advice, and building strong relationships within the UK creator community. From dancing with Dannii Minogue and Christopher Hall on the roof of New Broadcasting House, to giving influencers exclusive access to BBC screenings, festivals, and events, Abi is always finding innovative ways to connect creators with world-class BBC content.
As a publicist, she’s led standout campaigns for major titles like Planet Earth III and the Miss Me? podcast with Lily Allen and Miquita Oliver. And before joining the BBC, Abi was Head of Social Media at Sotheby’s, where she introduced a series of new AR filters, built social media profiles from scratch for senior stakeholders, and worked with ‘that’ iconic shredded Banksy.
With a deep understanding of influencer marketing, social media strategy, and publicity, Abi has also spent time working as a freelance consultant.