Agata is an Influencer Marketing Business Director at Publicis Media, supporting clients influencer marketing needs across strategy, media planning and campaign execution. With a background in social publishing, Agata harnesses the power that influencers have in communicating with Gen Z and millennial audiences to help brands connect with their customers. A key part of her remit is to ensure that data + creativity work in harmony and that the needs of all parties involved – clients and influencers – are considered in equal measure.