Alessandra is a brand marketing leader with over 15 years of international experience across the UK, Italy, and the broader EMEA region. Her journey spans the exciting worlds of tech, consumer electronics, ecommerce, telecommunications, and entertainment – holding both B2C and B2B roles at leading global brands including Sky, Sony and Microsoft, as well as an innovative startup.

In her current role as Head of Brand & Messaging at Sky, Alessandra leads the growth of the Sky Business brand, driving awareness, familiarity, and trust for Sky’s connectivity and TV content offering for businesses across the UK.