An eCommerce leader with over 6 years of expertise in Digital Shelf, Content Testing, and Online Consumer Behavior. As Consumer Experience Lead at Reckitt, Alex established a global CX function, designed content best practice principles, and embedded new AI-driven methods for content testing.
Before Reckitt, Alex owned Global Digital Shelf tool at GSK (Haleon) leading the implementation of best-in-class content and measurement capability in markets and key retailers.”