Alexei Edwards has been Head of Global Social Media at Bang & Olufsen for the past 2.5 years. Amongst other things, he is currently focused on the Global development and implementation of their influencer marketing strategy, campaign development and rollout across their social eco-system, the Music Matters programme and ongoing governance of local channels. Prior to working client-side, he managed social media team’s agency side in London and worked on clients, including, Volkswagen, Gillette, HSBC, Adidas, SEAT and Guinness. Outside of work, you’ll mostly find Alexei either perched on a meditation cushion, hiking, immersed in a podcast or fighting off brain fog due to over-consumption of overly indulgent foods. He currently lives in Copenhagen.